{"title":"Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services","authors":"O. Kvasova, Jack Buffington","doi":"10.1007/978-3-030-42545-6_56","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_56","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"228 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121863276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}