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Corporate Sustainability Crisis Management: A Conceptual Framework 企业可持续性危机管理:一个概念框架
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_43
G. Grunwald, J. Schwill
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引用次数: 2
Big Data Analytics in Product Innovation Context: An Abstract 产品创新背景下的大数据分析:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_6
Nick Hajli, Mina Tajvidi, A. Gbadamosi, Waqar Nadeem
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引用次数: 0
Does Positive E-WOM Always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract 积极的电子口碑是否总能提高企业绩效?来自新兴市场的证据:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_67
Ronaldo Pereira Nunes, J. D. de Mesquita
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引用次数: 0
Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation 研究战略性新产品开发流程变更对创新声誉的影响
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_201
Todd Morgan, M. Obal
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引用次数: 0
Special Session: Optimizing the Design of Volunteering Appeals: A Choice-Base Conjoint Study Based on the Theory of Functional Volunteering Appeals: An Abstract 专题会议:优化志愿服务诉求设计:基于功能性志愿服务诉求理论的基于选择的联合研究:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_131
Jörg Lindenmeier, S. Olk, D. Tscheulin
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引用次数: 0
Perception of Digitalization across a Typology of Consumer Behavior: An Abstract 消费者行为类型对数字化的感知:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_97
O. Gansser, Carsten D. Schultz
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引用次数: 1
“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group: An Abstract “你的孩子午餐多久吃一次快餐?”在向弱势目标群体营销敏感产品时获得洞察力:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_112
Fabian Nindl, Cordula Cerha
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引用次数: 1
Brand Heritage vs. Brand Nostalgia: Same Same, but Different? 品牌传承vs品牌怀旧:相同，但不同?
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_10
S. Jensen, Martin Ohlwein, Sebastian Burczyk
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引用次数: 0
Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract 特别会议:电子商务对企业国际增长作用的文献计量学回顾:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_49
R. Resciniti, Michela Matarazzo, Federica De Vanna
{"title":"Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract","authors":"R. Resciniti, Michela Matarazzo, Federica De Vanna","doi":"10.1007/978-3-030-42545-6_49","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_49","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"175 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114393230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract 期望与现实:感觉不一致能在网上购物环境中产生积极的情绪和行为吗?一个抽象
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_12
Brendan Emmerson, C. Barnes, P. Nath
{"title":"Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract","authors":"Brendan Emmerson, C. Barnes, P. Nath","doi":"10.1007/978-3-030-42545-6_12","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_12","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"605 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126906171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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