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Enlightened Marketing in Challenging Times最新文献

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Social Service Robots: What do we Know and Where do we Go Next? An Abstract 社会服务机器人:我们知道什么，我们下一步要去哪里?一个抽象
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_15
Daniel Berg, Nicole Hartley, Linda Alkire
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引用次数: 0
Examination of Sustainability through the Time in the Public Healthcare Service Network: An Abstract 公共卫生服务网络可持续性的时间检验:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_195
R. Rodríguez, G. Svensson, Carmen Otero-Neira
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引用次数: 0
How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract 企业如何为采用物联网做好技术准备?市场导向与适应能力视角:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_29
Yu-Xiang Yen
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引用次数: 0
Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract 一个人能通过吃他或她的剩菜变成另一个人吗?通过剩菜分析人格特质的感知传递:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_22
Larissa Diekmann
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引用次数: 0
Salesperson’s Resilience and its Effect on Sales Performance in the Presence of Ambiguity-Based Role Stress and the Interplay with Proactivity: An Abstract 歧义性角色压力下销售人员弹性及其对销售绩效的影响及其与主动性的相互作用:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_108
Sebastian Pyka, C. Zanger
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引用次数: 0
Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract 格德斯城市规划理论与市场营销的整合:金字塔底层市场的跨学科研究:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_71
Ayushi Chaudhary, Varisha Rehman
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引用次数: 0
Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract 特别会议:市场营销如何适应世界?学科专业知识、范围和洞察力的问题:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_100
Martin Key, T. Clark, O. Ferrell, Mark Peterson, Leyland Pitt, David W. Stewart
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引用次数: 0
An Adaptation of the Source Credibility Model on Social Influencers: An Abstract 来源可信度模型对社会影响者的适应:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_65
Klaus-Peter Wiedmann, Walter von Mettenheim
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引用次数: 2
Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities: An Abstract 沙特消费者对国际奢侈时尚品牌社交媒体营销活动的看法:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_151
Sarah Alosaimi, Patsy Perry, R. Boardman, I. Stalker
{"title":"Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities: An Abstract","authors":"Sarah Alosaimi, Patsy Perry, R. Boardman, I. Stalker","doi":"10.1007/978-3-030-42545-6_151","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_151","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129260801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract 大数据利用如何影响企业营销相关策略和绩效:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_7
Itzhak Gnizy
{"title":"How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract","authors":"Itzhak Gnizy","doi":"10.1007/978-3-030-42545-6_7","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_7","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121490570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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