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Enlightened Marketing in Challenging Times最新文献

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Special Session: Market vs. Non-Market Approaches: Does Nonprofit Marketing Unite Both Positions of Adam Smith?: An Abstract 特别会议:市场与非市场方法:非营利营销是否将亚当·斯密的两种观点统一起来?:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_132
G. S. Mort, Ben Lowe, Clare D'souza, T. Ahmed, Rafi Ahmed, M. Nanere
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引用次数: 0
Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing: An Abstract 广告稀缺性和注意力对营销中短暂性回忆的中介作用:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_123
Hitmi Khalifa Alhitmi, J. Ansell, Ben L. Marder
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引用次数: 0
Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract 专题会议:企业社会责任与人工智能:以时尚为例:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_36
Patsy Perry, Rachel Ashman, I. Stalker
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引用次数: 0
Ethics Rankings and Value Creation: An Abstract 伦理排名与价值创造:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_216
Ralitza Nikolaeva, M. Visentin, Stefano Mengoli
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引用次数: 0
The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism: An Abstract 内部控制点与绿色产品购买意愿的关系:产品拟人化的调节作用:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_154
Abdullah Saad Rashed, A. Daryanto, J. Sutanto
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引用次数: 0
Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context: An Abstract 基于社交媒体的网红营销背景下的代言人可信度和心理所有权:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_66
Mandy Pick
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引用次数: 0
Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract 特别会议:关系智能:人工智能在实践中的作用:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_35
R. Perez‐Vega, P. Hopkinson, Aishwarya Singhal, Kathryn Waite
{"title":"Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract","authors":"R. Perez‐Vega, P. Hopkinson, Aishwarya Singhal, Kathryn Waite","doi":"10.1007/978-3-030-42545-6_35","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_35","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127026290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? An Abstract 体育营销专题会议:冰球消费者:谁在乎女性休闲运动员?一个抽象
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_25
D. L. Horning
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引用次数: 0
Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract 特别会议:心理流的社会人口学前因:来自户外探险旅游的证据:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_50
Cesare Amatulli, A. Peluso, L. Petruzzellis, G. Guido
{"title":"Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract","authors":"Cesare Amatulli, A. Peluso, L. Petruzzellis, G. Guido","doi":"10.1007/978-3-030-42545-6_50","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_50","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131185718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influencing Consumers’ Buying Behavior through Smell: An Abstract 气味对消费者购买行为的影响:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_13
Flor Esthela Morton Rodríguez
{"title":"Influencing Consumers’ Buying Behavior through Smell: An Abstract","authors":"Flor Esthela Morton Rodríguez","doi":"10.1007/978-3-030-42545-6_13","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_13","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127652318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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