JOURNAL OF MEDIA ECONOMICS最新文献

{"title":"Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis","authors":"M. Arrazola, José de Hevia, Pedro Reinares","doi":"10.1080/08997764.2016.1239621","DOIUrl":"https://doi.org/10.1080/08997764.2016.1239621","url":null,"abstract":"ABSTRACT In recent years the loss of effectiveness of television advertising based on traditional spots has led to the development and consolidation of new forms of advertising. In this article, the authors analyze the recall effectiveness of three new television advertising formats (television billboards, internal telepromotions, and external telepromotions). We use a representative sample of Spanish television audiences to compare the advertising recall generated by each new form of advertising. The empirical analysis, carried out by means of a probit model, shows that television billboards generate better recall than external or internal telepromotions.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"29 1","pages":"153 - 166"},"PeriodicalIF":0.3,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2016.1239621","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59573485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies","authors":"Byeng-Hee Chang, Sang-Hyun Nam, Sylvia M. Chan-Olmsted, Hun Kim","doi":"10.1080/08997764.2016.1239622","DOIUrl":"https://doi.org/10.1080/08997764.2016.1239622","url":null,"abstract":"ABSTRACT This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"29 1","pages":"167 - 180"},"PeriodicalIF":0.3,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2016.1239622","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59573572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Federal Reserve Communication and the Media","authors":"C. Binder","doi":"10.1080/08997764.2018.1515767","DOIUrl":"https://doi.org/10.1080/08997764.2018.1515767","url":null,"abstract":"ABSTRACT The effectiveness of monetary policy and political legitimacy of central banks depend on monetary policymakers ability to communicate through the media. The literature on monetary policy communication remains disconnected from relevant research in communication and media studies. This article uses a new database of Federal Reserve communication events merged with a database of 310,565 news stories to analyze the prominence and distribution of coverage of the Fed and the response of coverage to communication events.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"30 1","pages":"191 - 214"},"PeriodicalIF":0.3,"publicationDate":"2016-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2018.1515767","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59573720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Prospective 12-month functional and vocational outcomes of hip arthroscopy for femoroacetabular impingement as part of an evidence-based hip pain rehabilitation pathway in an active military population.","authors":"A N Bennett, J Nixon, A Roberts, R Barker-Davies, R Villar, J M Houghton","doi":"10.1136/bmjsem-2016-000144","DOIUrl":"10.1136/bmjsem-2016-000144","url":null,"abstract":"<p><strong>Background: </strong>Femoroacetabular impingement (FAI) is common with an estimated prevalence of 10-15% among young active individuals. The natural history of the disorder is progression to early osteoarthritis. Hip arthroscopy is recommended if conservative treatments fail; however, outcomes are unclear, particularly in highly active populations.</p><p><strong>Aim: </strong>To evaluate the functional and vocational outcome of hip arthroscopy, as part of an evidence-based rehabilitation hip pain pathway, for the treatment of FAI in an active military population.</p><p><strong>Methods: </strong>All patients in the defence rehabilitation hip pain pathway, with a confirmed diagnosis of FAI who failed conservative treatment, were assessed prior to surgery and at 2, 6 and 12 months postsurgery. Outcome measures included the Visual Analogue Scale (VAS) for hip pain, Non-Arthritic Hip Score (NAHS) for function, and vocational assessments including functional activity assessment (FAA) and Joint Medical Employment Standard for military employability and deployability.</p><p><strong>Results: </strong>101 patients completed the study (mean age=33 years) (male:female:75:26) (Royal Navy/British Army/Royal Air Force: 13%/48%/39%). Outcomes demonstrated significant improvements with large effect size. Preoperative NAHS mean=62.9 (SD 16.4), 12-month postoperative NAHS mean=78.8 (18.3), mean improvement in NAHS=15.9 (95% CI 12.3 to 19.5, p<0.001). Preoperative VAS pain mean=51.3 (20.9), 12-month postoperative VAS pain=25.6 (24.5). Mean improvement 25.7 (95% CI 19.4 to 31.99, p<0.001). 73% of patients had a deployable medical category at 12 months postoperative.</p><p><strong>Conclusions: </strong>These data confirm that hip arthroscopy as part of a structured evidence-based multidisciplinary care pathway produces significant and continued symptomatic, functional and vocational improvements over a 12-month period in a military population exposed to high intensity, weight-bearing exercise in uncontrolled and unforgiving environments.</p>","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"e000144"},"PeriodicalIF":4.8,"publicationDate":"2016-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5117082/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78688212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales","authors":"H. Martin, Adam D. Rennhoff","doi":"10.1080/08997764.2016.1216217","DOIUrl":"https://doi.org/10.1080/08997764.2016.1216217","url":null,"abstract":"The first article in this issue finds privatization of the Croatian television market led to decreasing concentration with a foreign-owned channel replacing government television as the dominant broadcaster in the market. The second article uses data on mobile Location-Based Advertising in China to show these ads can substantially increase movie ticket sales for up to nine days after a consumer receives the ad. The third article uses causal analysis of the relationship between Word of Mouth and movie box office in Taiwan, with findings that show when marketers should encourage positive online comments and discourage negative online comments. The first article is “Media Control: A Case for Privatization in Transitional Economies” by Fran Galetić, Marina Dabić and Timothy Kiessling. This study examines what happened when the government controlled television market in Croatia was liberalized to allow privately owned broadcasting. The market in Croatia is similar to markets in other recent members of the European Union, therefore this study offers insights about privatization for similar EU countries and candidates to join the EU. Concentrated media ownership can threaten diversity of expression and create autocratic control of mass communication. Television strongly influences audiences, so it’s important that television programs reflect diverse opinions and ideas. Therefore, liberalization of government controlled television markets “is a very important step in each country that is moving to a democratically controlled government” (p. 113). The Croatian market was monopolized by three government controlled television channels until 2000. Privatization began in 2000, resulting in 11 national channels, both public and private, by 2014. Concentration in the Croatian television market was measured as the share of all viewers that each national channel had, with the total for all channels equaling 100 percent. This method did not include viewers watching local or specialized channels. New channels entered the market throughout the study. The Herfindahl-Hirschman index in the Croatian television market diminished throughout the study, indicating decreases in concentration. By 2014, the HHI was below 1800, meaning the market was moderately concentrated. The study also used regression to conduct a trend analysis that predicted the market share for each national television channel for three years after the data ended. The regressions tested four different functional forms for each television channel, and used the models with the highest R-squared. The projections found that the television channel with the largest market share is expected to enjoy continued growth at the expense of its three closest rivals. As a result, the HHI is also expected to stop decreasing and begin increasing instead. “Generally speaking, Croatian public TV channels will continue losing their audience, while the majority of other private TV channels will gain new audience” (p. 119). ","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"29 1","pages":"108 - 110"},"PeriodicalIF":0.3,"publicationDate":"2016-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2016.1216217","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59573800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Journal of Media Economics Award of Honor 2016","authors":"H. Martin, Adam D. Rennhoff","doi":"10.1080/08997764.2016.1214442","DOIUrl":"https://doi.org/10.1080/08997764.2016.1214442","url":null,"abstract":"Prof. Alfonso Sánchez-Tabernero of the Universidad de Navarra has been recognized with the Journal of Media Economics Award of Honor for his scholarly contributions to the field of media economics. Prof. Sánchez-Tabernero’s research is mainly focused on strategies of growth and diversification of media companies, and on the concept of media quality. His work has resulted in more than 50 journal articles about media management and economics. He is author and co-author of five books on subjects that include media concentration and the public interest, media content and quality, and innovation in the media. Prof. Sánchez-Tabernero’s research has been funded by the European Parliament and by agencies of several different European governments. He is currently the president of the Universidad de Navarra. The biennial award recognizes contributions to media economics scholarship and the development of the discipline. The award was presented to Prof. Sánchez-Tabernero at the 12 World Media Economics & Management Conference in New York in May 2016. The award is usually presented at this conference. The award was determined by an informal committee of the two current editors and the founding editor of the Journal of Media Economics: Profs Robert Picard, Hugh J. Martin, and Adam D. Rennhoff. Previous recipients of the award include: Prof. Alan Albarran, USA Prof. Benjamin M. Compaine, USA Prof. Karl Erik Gustafsson, Sweden Prof. Barry Litman, USA Prof. Stuart M. McFadyen, Canada Prof. Alfonso Nieto, Spain Prof. Sylvia Chan-Olmsted, USA Prof. Bruce M. Owen, USA Prof. Robert G. Picard, USA Prof. Nadine Toussaint-Desmoulins, France Prof. David Waterman, USA Prof. Steven Wildman, USA","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"29 1","pages":"107 - 107"},"PeriodicalIF":0.3,"publicationDate":"2016-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2016.1214442","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59573223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Boost Movie Ticket Sales by Location-Based Advertising: A Bayesian VAR Approach","authors":"Z. Fang, Yang Yang, Y. Xu, Wei Li","doi":"10.1080/08997764.2016.1206906","DOIUrl":"https://doi.org/10.1080/08997764.2016.1206906","url":null,"abstract":"ABSTRACT Compared to previous research studying movie advertising focusing on traditional advertising, this study introduce location-based ads (LBA), an important new media advertising, to raise limited coverage of traditional movie advertising. This study explores the role of LBA in generating ticket sales dynamically and compares it with that of pop-up window ads (PWA). Using daily aggregate cinema sales data on about three million consumers, developed time-series models reveal that (a) LBA can affect ticket sales in short and long terms, and its sales impact can last for 9 days across audience segments; (b) compared to low involvement audience segments, sales impact of LBA is 15 times larger for high involvement audience segment in long term; (c) ticket sales impact of LBA are cumulatively 3 times and 47 times stronger than those of PWA in low involvement audience segment and high involvement audience segment, respectively.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"29 1","pages":"125 - 138"},"PeriodicalIF":0.3,"publicationDate":"2016-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2016.1206906","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59573378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bidirectional Causality for Word of Mouth and the Movie Box Office: An Empirical Investigation of Panel Data","authors":"Y. Hsu, Wen‐Jhan Jane","doi":"10.1080/08997764.2016.1208206","DOIUrl":"https://doi.org/10.1080/08997764.2016.1208206","url":null,"abstract":"ABSTRACT Word-of-mouth (WOM) is informal communication between consumers about products and services. By using text mining techniques, WOM measured for volume and valence at the movie box office in Taiwan. A simultaneous regression of a panel Granger causality test for WOM and corresponding film performance was performed. The empirical results show that dynamic causality only runs from box office to WOM volume in the short run analysis, and the causality between WOM volume and box office is bidirectional in the long run analysis. Potential customers attend movies because of WOM in the short run, but in the long run, box office forms a signal and creates WOM. In WOM valence analysis, causality runs from positive critics to the box office in the short run, and it runs from negative critics to box office in the long run. WOM providers may need to develop different strategies for encouraging WOM behavior among their users. The implication for film managers and marketers is that a reliable way to affect box office is to stimulate positive critics in the short run and negative critics in the long run.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"29 1","pages":"139 - 152"},"PeriodicalIF":0.3,"publicationDate":"2016-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2016.1208206","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59573084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media Control: A Case for Privatization in Transitional Economies","authors":"Fran Galetić, Marina Dabic, T. Kiessling","doi":"10.1080/08997764.2016.1206907","DOIUrl":"https://doi.org/10.1080/08997764.2016.1206907","url":null,"abstract":"ABSTRACT The television market can be one of the most dynamic industries if country-specific regulations allow for private competitors to enter the market. The entry of competition changes the market from monopolistic to oligopolistic, which has positive performance implications for the industry. Our research analyzes the development of the Croatian TV market from the monopolistic stage to the current oligopolistic stage. Econometric models in this article aim to estimate the current trend of market concentration and its future potential. The authors’ research focusing on the industry from a market concentration perspective provides guidance for the practitioner in regard to profitable investment opportunities. They also illustrate for other transitional economies that to move toward a “free” society, media must be free from government control which will evolve rapidly once privatized.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"29 1","pages":"111 - 124"},"PeriodicalIF":0.3,"publicationDate":"2016-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2016.1206907","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59572998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Do New Media Substitute for Old Media?: A Panel Analysis of Daily Media Use","authors":"Shin-Geun Jang, Minsoo Park","doi":"10.1080/08997764.2016.1170021","DOIUrl":"https://doi.org/10.1080/08997764.2016.1170021","url":null,"abstract":"ABSTRACT In this article, we estimate the user substitutability and complementarity of media by using media diary data on the media use of individuals over the course of three days. Fixed-effects panel data models allow us to eliminate possible bias due to individual-specific media use propensity. We observe significant substitution among paper, television, and computer use, while telephone and computer use seem to be complementary in time of use. The magnitudes of substitutability and complementarity become larger if we control for subscriptions or the possession of media devices. For specific actions and purposes of use, there is substitutability within a smaller set of media. Televisions and computers exhibit substitutability for watching real-time television, cameras act as substitutes for video devices for viewing movies/videos, paper and computers exhibit substitutability for reading news articles, and computers and telephones substitute for one another in using informative content.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"29 1","pages":"73 - 91"},"PeriodicalIF":0.3,"publicationDate":"2016-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2016.1170021","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59573054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}