媒介商品的重复消费:影响影院电影重复观影的因素研究

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2016-10-01 DOI:10.1080/08997764.2016.1239622

Byeng-Hee Chang, Sang-Hyun Nam, Sylvia M. Chan-Olmsted, Hun Kim

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引用次数: 4

摘要

摘要本研究旨在探讨影响电影院电影重复观影的因素。综合内容、社会影响力和准入/竞争变量，分析显示影院重复观看的驱动因素与票房表现的驱动因素不同。例如，类型、跨媒体内容和观众评论的影响仅对后者具有显著性，而电影长度、影评人评论和新闻报道水平等因素实际上对重复消费起着负面作用。

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Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

ABSTRACT This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.