JOURNAL OF MEDIA ECONOMICS最新文献_第3页

Detecting coverage bias in user-generated content 检测用户生成内容的覆盖偏差

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2019-10-02 DOI: 10.1080/08997764.2021.1903168

A. Kerkhof, J. Münster

{"title":"Detecting coverage bias in user-generated content","authors":"A. Kerkhof, J. Münster","doi":"10.1080/08997764.2021.1903168","DOIUrl":"https://doi.org/10.1080/08997764.2021.1903168","url":null,"abstract":"ABSTRACT The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias – i.e., bias in the amount of coverage certain topics or issues receive – on user-generated content platforms. We proceed in two steps. First, we focus on a sample of homogeneous observations and control for observable differences. Second, we compare the coverage of our observations between different language versions of the same platform in a difference-in-differences framework, which allows us to disentangle coverage bias from unobserved heterogeneity between observations. We apply our procedure to Wikipedia and examine whether it has a coverage bias in its biographies of German (and French) Members of Parliament (MPs). Our analysis reveals a small to medium size coverage bias against MPs from the center-left parties in Germany and in France. A plausible explanation are partisan contributions to the Wikipedia biographies, as we show by analyzing patterns of authorship and Wikipedia’s talk pages for the German case. Practical implications of our results include raising users’ awareness of coverage bias when searching for and processing information obtained on user-generated content platforms.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"99 - 130"},"PeriodicalIF":0.3,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1903168","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45954123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Genuine Liking or the Need for Closure? The Differential Effects of Consumers’ TV Drama Viewing Motivations on Commercial Viewership 真心喜欢还是需要结束?消费者电视剧观看动机对商业收视的差异性影响

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2019-10-02 DOI: 10.1080/08997764.2021.1883916

Yang Shi, Tingting Wang

{"title":"Genuine Liking or the Need for Closure? The Differential Effects of Consumers’ TV Drama Viewing Motivations on Commercial Viewership","authors":"Yang Shi, Tingting Wang","doi":"10.1080/08997764.2021.1883916","DOIUrl":"https://doi.org/10.1080/08997764.2021.1883916","url":null,"abstract":"ABSTRACT Television advertising effectiveness constitutes a key marketing issue. Advertisers rely on program TV ratings to determine advertisement placement because consumers’ decisions to view TV commercials are largely influenced by their TV program-viewing behavior. However, high program viewership of television dramas does not always entail high commercial viewership; consumers’ motivations for drama consumption play a critical role. In the context of TV drama viewing, we build a two-stage structural model that distinguishes two motivations for TV drama consumption—viewers’ liking for a drama and the need for cognitive closure—and demonstrate their contrasting effects on consumers’ commercial-viewing behavior. Although both motivations enhance drama-viewing behavior, consumers exhibit an enhanced (vs. diminished) tendency to watch subsequent commercials when they possess heightened liking for the drama (vs. the need for cognitive closure). These findings contribute to extant research on TV commercial-viewing behavior by distinguishing the roles of different drama-viewing motivations. Based on the model estimation results, we conduct a series of simulation studies to generate rich managerial implications. Managerial practices for both advertisers and TV networks are discussed.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"57 - 81"},"PeriodicalIF":0.3,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1883916","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46628599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The effects of first and second screen marketing on TV viewing activity 第一屏幕和第二屏幕营销对电视观看活动的影响

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2019-10-02 DOI: 10.1080/08997764.2021.1890751

Lena Hoeck, Martin Spann

引用次数: 1

When journalists become stars: drivers of human brand images and their influence on consumer intentions 当记者成为明星:人类品牌形象的推动者及其对消费者意图的影响

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2019-04-03 DOI: 10.1080/08997764.2021.1889814

Nina Klaß, Christian M. Wellbrock

{"title":"When journalists become stars: drivers of human brand images and their influence on consumer intentions","authors":"Nina Klaß, Christian M. Wellbrock","doi":"10.1080/08997764.2021.1889814","DOIUrl":"https://doi.org/10.1080/08997764.2021.1889814","url":null,"abstract":"ABSTRACT Technology has disrupted the news media, and the limited intention to pay for content is still a challenge for the industry. News media outlets currently distribute single articles through online and profile logic platforms, such as social media sites, to consumers and marketers. Thus, journalists are becoming more visible, relevant and, consequently, valuable–for both consumers and firms. General human brand theories predict that strategic management can foster superstar brand images for journalists to increase news media success. This article develops and empirically validates a comprehensive measurement model for human brand images in the news media industry by focusing on the drivers that affect brand image and their influence on consumer intentions. The results, which are base on primary questionnaire survey data (n = 1,502) and partial least squares structural equation modeling (PLS-SEM), suggest that first performance-based factors, followed by self-expression and then personality-based factors are direct potential antecedents of brand image and that brand image is a direct potential antecedent of paying intent and the intention to share content through social media. Our results offer much needed guidance for news media by providing a basis for implementing successful human brand management which could potentially support the search for sustainable business models.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"32 1","pages":"35 - 55"},"PeriodicalIF":0.3,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2021.1889814","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47976684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

On the pricing of quality attributes at movie theaters 关于电影院质量属性的定价

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2019-04-03 DOI: 10.1080/08997764.2021.1883917

J. C. Arteaga, D. Coronado, Daniel Flores

引用次数: 4

Effects of China’s “limited entertainment order” policy on program diversity: an analysis based on panel threshold model 中国“限娱令”政策对节目多样性的影响——基于面板阈值模型的分析

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2019-04-03 DOI: 10.1080/08997764.2021.1888210

J. Cheng, Chen Wu, Jianyu Chi

引用次数: 0

The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube 社交媒体(超级)明星的经济学:对YouTube上的明星和成功的实证调查

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2018-10-02 DOI: 10.1080/08997764.2020.1849228

Oliver Budzinski, Sophia Gaenssle

{"title":"The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube","authors":"Oliver Budzinski, Sophia Gaenssle","doi":"10.1080/08997764.2020.1849228","DOIUrl":"https://doi.org/10.1080/08997764.2020.1849228","url":null,"abstract":"ABSTRACT A new type of superstars developed with the rise of social media markets: social media superstars (SMS). The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. This paper presents the first empirical work on SMS with original data from YouTube. Using various econometric techniques, we analyze a unique sample of 200 YouTube stars out of four different video categories to shed light on this new phenomenon. Beyond applying classic economic concepts on superstars by Rosen, MacDonald, and Adler, we contribute to extending the literature toward attention economics and the concepts of audience building (audience attraction and maintenance). In our empirical analysis, we find evidence supporting an inverse U-shape influence of upload frequency on the success of SMS. Moreover, we find empirical evidence that the duration and experience in the market have a significant influence on social media success. Eventually, we derive implications for superstar theory, SMS management, service providers, and advertisers.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"31 1","pages":"75 - 95"},"PeriodicalIF":0.3,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2020.1849228","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46276464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Cross-country variation in the share of national movies in total box office revenue 各国电影在总票房收入中所占份额的差异

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2018-10-02 DOI: 10.1080/08997764.2020.1871358

M. U. Özmen

{"title":"Cross-country variation in the share of national movies in total box office revenue","authors":"M. U. Özmen","doi":"10.1080/08997764.2020.1871358","DOIUrl":"https://doi.org/10.1080/08997764.2020.1871358","url":null,"abstract":"ABSTRACT This study investigates the cross-country variation in the share of national movies in total box office revenue using annual observations from a sample of 43 countries. For this purpose, the preference for national movies is associated with the size of domestic movie production (proxied by absolute and relative number of national movies produced), availability of top-class movie directors, cultural (national feeling) and institutional (level of democracy, freedom to access foreign information) indicators, and the presence of common languages spoken across countries. Our results reveal that higher national movie production (in absolute and relative terms), availability of top-level directors, and level of national feeling are positively associated with relative preference for national movies. Meanwhile the level of democracy, freedom to access foreign information, and the presence of common language are negatively associated with the share of national movies in total box office revenue. Overall, our results provide evidence for both home market effect and cultural discounting hypotheses from a macro level perspective. Movie producers, distributors, directors, and online-streaming content providers may use our findings to improve their creative and business strategies.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"31 1","pages":"117 - 132"},"PeriodicalIF":0.3,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2020.1871358","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46756318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Geography and consumption of local media 地理与地方媒体消费

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2018-10-02 DOI: 10.1080/08997764.2020.1871250

Orsa Kekezi, C. Mellander

引用次数: 4

A thirty-year retrospective of the Journal of Media Economics: who wrote what, and how? 《媒介经济学杂志》三十年回顾：谁写了什么，如何写？

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2018-04-03 DOI: 10.1080/08997764.2020.1791888

Jaemin Jung, Youngjune Kim, Haeyeop Song

{"title":"A thirty-year retrospective of the Journal of Media Economics: who wrote what, and how?","authors":"Jaemin Jung, Youngjune Kim, Haeyeop Song","doi":"10.1080/08997764.2020.1791888","DOIUrl":"https://doi.org/10.1080/08997764.2020.1791888","url":null,"abstract":"ABSTRACT This paper provides a content analysis of the published articles in the Journal of Media Economics during the period 1988–2017 and was sparked by the 30th anniversary of the journal. A total of 388 papers were content-analyzed to answer the questions of who wrote what, and how in the journal for the above-mentioned 30 years. Each article was classified based on the number of authors, author’s affiliation (country, region, and educational background), target country and industry analyzed, unit of analysis, theoretical base, methodological approach, data collection method, and time frame of research. The results revealed drastic changes in the composition of authors’ affiliated countries and their educational background. The target country and industry of research, and the level of analysis also changed. On the other hand, theoretical basis and methodological approaches, including data collection methods, did not show much change over time, except for the increase in mathematical modeling papers. The editorship changed from one person trained in journalism school (1988–2005) to co-editors – a communications scholar and an economist (2006–2017) – and the comparison between the two different types of the editorship showed an apparent difference in who wrote what, and how.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"31 1","pages":"26 - 6"},"PeriodicalIF":0.3,"publicationDate":"2018-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2020.1791888","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44512691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0