JOURNAL OF MEDIA ECONOMICS最新文献_第2页

Externalities across advertising markets 广告市场的外部性

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2022-07-03 DOI: 10.1080/08997764.2022.2099875

Rémi Devaux, Olivier Bomsel

引用次数: 0

Analyzing prerelease consumer buzz and information cascades within the film industry: are there differences by gender and age groups? 分析电影行业内上映前的消费者嗡嗡声和信息级联:性别和年龄群体是否存在差异?

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2022-04-03 DOI: 10.1080/08997764.2022.2074025

Sofia Izquierdo-Sanchez, A. Shaw

{"title":"Analyzing prerelease consumer buzz and information cascades within the film industry: are there differences by gender and age groups?","authors":"Sofia Izquierdo-Sanchez, A. Shaw","doi":"10.1080/08997764.2022.2074025","DOIUrl":"https://doi.org/10.1080/08997764.2022.2074025","url":null,"abstract":"ABSTRACT The concept of prerelease consumer buzz (PRCB) is a relatively new phenomenon. It is the excitement generated by consumers in anticipation of a forthcoming new product, film, song, or play. The PRCB is closely associated with information cascades because the buzz generated can be a mechanism for driving consumers to experience the said new product. Earlier research has called for scholars to test the pervasiveness of the concept, but there is also concern that current studies only adopt a national overview. We have addressed these concerns using a large original dataset, collected weekly for approximately 1 year. We analyze the determinants of information cascades and PRCB by considering films premiered in the USA and the UK. More specifically, we examine online user ratings by differing demographic clusters of the population (by sex and age) and through the qualitative characteristics of films (i.e., genre). Our results demonstrate that males between the ages of 18–29-years are more compliant to information cascades and expert reviewers are more likely to instigate herding behavior.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"91 - 116"},"PeriodicalIF":0.3,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45380339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Predicting movie revenue before committing significant investments 在进行重大投资前预测电影收入

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2022-04-03 DOI: 10.1080/08997764.2022.2066108

Chiranjib Paul, P. Das

{"title":"Predicting movie revenue before committing significant investments","authors":"Chiranjib Paul, P. Das","doi":"10.1080/08997764.2022.2066108","DOIUrl":"https://doi.org/10.1080/08997764.2022.2066108","url":null,"abstract":"ABSTRACT A movie originates at the development stage when investors evaluate multiple scripts, attach key cast and crew, and shape the budget. Investors prefer to consider various scenarios before committing a large sum of money when selecting the key cast and crew. An accurate revenue prediction at this early stage reduces the risk of investment. We use a little information available at the early stage to predict movie revenue to enhance potential investors’ decision-making before greenlighting the project. In this study, we develop a movie revenue prediction model using multiple predictors, which are essentially based on key cast and crew, the storyline (movie genre), and the distinctive characteristics of the movie, which are available at the development stage. Our study applies multiple machine learning algorithms to predict movie revenue and demonstrates significant improvement over traditional statistical regression methods. The most accurate machine learning algorithm reduces the forecast error of total and opening-week box office revenue by 10.02% and 9.20%, respectively, over the benchmark multivariate linear regression method. Our results exhibit that including a movie’s distinctive characteristics reduces the average forecast error of total and opening-week box office revenue across all algorithms by 9.22% and 8.43%, respectively.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"63 - 90"},"PeriodicalIF":0.3,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41514241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of protectionism on cultural industries: the effect of China’s film policies on imported films 保护主义对文化产业的影响：中国电影政策对进口电影的影响

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2022-04-03 DOI: 10.1080/08997764.2022.2074024

Jimmyn Parc, P. Messerlin, Kyuchan Kim

引用次数: 0

Free lunch for all? – A path analysis on free mentality, paying intent and media budget for digital journalism 免费午餐?——数字新闻的自由心态、付费意向和媒体预算路径分析

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2022-01-02 DOI: 10.1080/08997764.2022.2060241

Daniel O'Brien

{"title":"Free lunch for all? – A path analysis on free mentality, paying intent and media budget for digital journalism","authors":"Daniel O'Brien","doi":"10.1080/08997764.2022.2060241","DOIUrl":"https://doi.org/10.1080/08997764.2022.2060241","url":null,"abstract":"ABSTRACT The advertising-based business model of journalism is under massive economic pressure. Thus, paid online content is becoming increasingly important for publishers. However, most consumers refuse to pay for online content at all. “Free mentality,” the consumer’s aversion to accept any price point other than zero, is discussed as one major reason. This paper is the first to empirically examine whether free mentality is associated with a reluctance to pay for online news. For this purpose, data of a comprehensive user survey in Germany (n = 1,004) was analyzed via ordered probit models and path analysis. Additionally, moderating effects with regards to free mentality and perceived value were examined. Results confirm low paying intent in the public and the role of free mentality therein. Beyond, free mentality significantly moderates the effect of perceived value on paying intent. The ideal of the Internet as disseminator of free ideas has a strong indirect effect on paying intent. Additionally, mandatory public service media fees in Germany pose another possible context-dependent rationale. This implies that the audience tends to perceive generic online goods akin to public goods. Thus, publishers must focus on the paying minority and the creation of added value via sufficient differentiation.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"29 - 61"},"PeriodicalIF":0.3,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48441057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Understanding mediators in location-based mobile marketing and why commuting hubs are so effective—a mediation analysis of a randomized field experiment 理解基于位置的移动营销中的中介以及为什么通勤中心如此有效——一个随机现场实验的中介分析

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2022-01-02 DOI: 10.1080/08997764.2022.2049280

Patrick Felka, Cristina A. Mihale-Wilson, O. Hinz

{"title":"Understanding mediators in location-based mobile marketing and why commuting hubs are so effective—a mediation analysis of a randomized field experiment","authors":"Patrick Felka, Cristina A. Mihale-Wilson, O. Hinz","doi":"10.1080/08997764.2022.2049280","DOIUrl":"https://doi.org/10.1080/08997764.2022.2049280","url":null,"abstract":"ABSTRACT Due to its inexpensiveness, speed of implementation and adaptation, push location-based mobile advertising (LBMA) can constitute a powerful, cost-effective marketing tool. Thus, in theory, LBMA bears considerable potential for conducting effective marketing campaigns. However, in reality, to tap into this potential, practitioners, and academics must first understand how targeting strategies, and in particular spatial targeting – determine LBMA’s success rates. While the role of location for the effectiveness of LBMA is well understood, the underlying mechanisms through which location can influence LBMA redemption rates remain widely unexplored. Based on a field experiment with same-day LBMA coupons, this study extends the existing research and shows that location determines LBMA redemption rates via a cognitive and affective component of consumers’ ad perception. Further, this study shows that surprisingly, and contrary to the prevailing mantra that location congruency yields the best LBMA redemption rates, commuting hubs are an appealing alternative to location congruent LBMA.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"34 1","pages":"1 - 28"},"PeriodicalIF":0.3,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59574297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Violent Video Games and Crime 暴力电子游戏与犯罪

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2020-10-01 DOI: 10.1080/08997764.2021.2008409

Joost Impink, P. Kielty, Han Stice, Roger White

引用次数: 1

Cultural dimensions of online vs. offline media competition: an application of niche theory 线上与线下媒体竞争的文化维度：小众理论的应用

IF 0.3 4区经济学

JOURNAL OF MEDIA ECONOMICS Pub Date : 2020-10-01 DOI: 10.1080/08997764.2021.1918698

Sung Wook Ji, Junwon Lee