The impact of protectionism on cultural industries: the effect of China’s film policies on imported films

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2022-04-03 DOI:10.1080/08997764.2022.2074024

Jimmyn Parc, P. Messerlin, Kyuchan Kim

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引用次数: 0

Abstract

ABSTRACT Hollywood studios have actively sought to export more films to China in order to benefit from its huge film market. Facing this expansion, the Chinese government has introduced quotas in order to restrict the market access of foreign films while protecting its domestic film industry and preserving Chinese values. Nonetheless, this protectionism has brought about an unexpected effect; a limited number of Hollywood films in China have been able to attract large audiences and even exert a strong influence upon society. This paper examines how this paradox has been possible. First, it compares the level of China’s overall protectionism with other countries. Second, China’s two main policy instruments in the domestic market are scrutinized: import quota (buy-out and revenue-sharing models) and screen quota. In revealing their true effects, this paper demonstrates that these instruments of protection have produced unexpected negative business practices that foster rather favorable conditions for US films in China which is contrary to what the Chinese government is seeking to achieve.

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保护主义对文化产业的影响：中国电影政策对进口电影的影响

摘要好莱坞电影公司积极寻求向中国出口更多的电影，以从中国庞大的电影市场中获益。面对这种扩张，中国政府引入了配额制，以限制外国电影的市场准入，同时保护本国电影业并维护中国的价值观。尽管如此，这种保护主义带来了意想不到的效果；在中国，数量有限的好莱坞电影能够吸引大量观众，甚至对社会产生强大影响。本文探讨了这种悖论是如何产生的。首先，它比较了中国与其他国家的整体保护主义水平。其次，中国在国内市场的两个主要政策工具被仔细审查：进口配额（收购和收入共享模式）和筛选配额。在揭示其真实效果时，本文表明，这些保护手段产生了意想不到的负面商业行为，为美国电影在中国创造了相当有利的条件，这与中国政府寻求实现的目标背道而驰。

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.