线上与线下媒体竞争的文化维度：小众理论的应用

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2020-10-01 DOI:10.1080/08997764.2021.1918698

Sung Wook Ji, Junwon Lee

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引用次数: 0

摘要

摘要本研究利用2012-2016年50个国家的媒体市场面板数据，考察了互联网发展导致的全球媒体行业的变化，并评估了文化因素对这些变化的影响。本研究运用小众理论（一种衡量媒体竞争的分析方法），分析了线上和线下媒体市场的渐进变化。本研究以霍夫斯泰德的文化维度为视角，分析了影响网络位移效应的文化因素，发现文化是影响线上线下竞争的关键因素之一。

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Cultural dimensions of online vs. offline media competition: an application of niche theory

ABSTRACT Using 50 countries’ media-market panel data from 2012 to 2016, this study examines changes in the global media industry caused by the development of the Internet and assesses the influence of cultural factors on these changes. In the light of niche theory, an analytical method of measuring the competition among media, this study analyzes gradual changes in the online and offline media markets. By using Hofstede’s cultural dimensions as a lens for analyzing cultural factors affecting Internet displacement effects, this study finds that culture is one of the critical factors affecting online vs. offline competition.

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.