中国“限娱令”政策对节目多样性的影响——基于面板阈值模型的分析

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2019-04-03 DOI:10.1080/08997764.2021.1888210

J. Cheng, Chen Wu, Jianyu Chi

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引用次数: 0

摘要

由于竞争激烈，“竞争性复制”现象在中国广播电视市场普遍存在。为了解决这一问题，国家广播电视总局于2011年颁布了《限娱令》，旨在增加电视节目的多样性。本研究采用面板阈值模型和2009 - 2014年32家省级电视台的数据来检验低成本政策对节目多样性的影响。描述性统计数据显示，在LEO实施后，项目多样性立即暂时增加，此后迅速下降。实证结果表明，该政策在促进省级广播公司提供的节目类型方面效果不佳。而电视台的个体固定效应、收视率份额和广告依赖对节目多样性水平有显著影响。

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Effects of China’s “limited entertainment order” policy on program diversity: an analysis based on panel threshold model

ABSTRACT “Competitive duplication” is widespread in China’s broadcasting market due to fierce competition. To address this issue, the National Radio and Television Administration instituted the “Limited Entertainment Order” (LEO) in 2011 with the purpose of increasing the diversity of television programs. This study employs a Panel Threshold Model and data on 32 provincial TV stations between 2009 and 2014 to examine the effectiveness of the LEO on program diversity. The descriptive statistics reveal a temporary increase in program diversity immediately following implementation of the LEO, which drops quickly thereafter. The empirical findings suggest the policy has been ineffective in promoting the genres of programs offered by provincial broadcasters. In contrast, the individual fixed effects, rating share, and advertisement dependence of TV stations have significant effects on the level of program diversity.

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.