E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis最新文献

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ANALISIS FENOMENA JANUARY EFFECT PADA SAHAM SEKTOR PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) 分析印尼证券交易所上市的“一月效应”现象(北)
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-10-12 DOI: 10.29103/E-MABIS.V20I1.388
I. Indrayani
{"title":"ANALISIS FENOMENA JANUARY EFFECT PADA SAHAM SEKTOR PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)","authors":"I. Indrayani","doi":"10.29103/E-MABIS.V20I1.388","DOIUrl":"https://doi.org/10.29103/E-MABIS.V20I1.388","url":null,"abstract":"This study aims to analyze the January Effect phenomenon based on the presence or absence of significant difference between the 5-days average abnormal return in the end of December and 5 days in early January on mining stocks listed on the Indonesia Stock Exchange during the period 2011-2015. The January effect is the tendency of rising stock prices between 31 December to the end of the first week in January. The population of this study is 41 companies and the samples are 35 companies taken using purposive sampling technique. The data used are secondary data in the price of the daily closing of stocks and JCI during the observation period. Data analysis method used is descriptive statistical analysis. The hypothesis testing is conducted using non-parametric difference test which is called as WilcoxonSigned Rank Test. The results showed that there is a significant difference between the 5-days average abnormal return in the end of December and 5 days in early January on mining stocks listed on the Indonesia Stock Exchange during the period 2011-2015, so the January Effect phenomenon has occurred.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"12 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114013653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
STRATEGI BISNIS DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN USAHA KECIL MENENGAH KOPIAH RESAM MENTARI KOTA PANGKALPINANG 商业战略与商业市场竞争的竞争对手
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-10-12 DOI: 10.29103/E-MABIS.V20I1.390
P. Safitri, Zakia Fajrin
{"title":"STRATEGI BISNIS DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN USAHA KECIL MENENGAH KOPIAH RESAM MENTARI KOTA PANGKALPINANG","authors":"P. Safitri, Zakia Fajrin","doi":"10.29103/E-MABIS.V20I1.390","DOIUrl":"https://doi.org/10.29103/E-MABIS.V20I1.390","url":null,"abstract":"The increasing competition in the business world require the entrepreneurs to do some qualified strategy, so they can reach sustainable competitive advantageand improve marketing performanceof company. The study aims to examine and analyze business strategy that current run, the influence of business strategy and compititive advantage on marketing performance both partialy and simultaneously, and also the oppropriate competitive strategy for the future. The study used quantitative method. Population of study is member of the group of craftsmen Kopiah Resam Mentari in west bangka Regency in the amount of 30 people. The study used sampling census techniques, so that allof member ofcraftsmenin used as sample.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121991423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
ANALISIS FAKTOR-FAKTOR YANG MENINGKATKAN KEPERCAYAAN PELANGGAN MELAKUKAN ONLINE SHOPPING DAN DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi pada Pelanggan Online Shopping di Kota Tangerang) 分析因素,增强客户对网上购物的信心,并对回购感兴趣的影响
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-10-10 DOI: 10.29103/E-MABIS.V20I2.395
Tarto Tarto, Yanthi Meitry Gunawan
{"title":"ANALISIS FAKTOR-FAKTOR YANG MENINGKATKAN KEPERCAYAAN PELANGGAN MELAKUKAN ONLINE SHOPPING DAN DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi pada Pelanggan Online Shopping di Kota Tangerang)","authors":"Tarto Tarto, Yanthi Meitry Gunawan","doi":"10.29103/E-MABIS.V20I2.395","DOIUrl":"https://doi.org/10.29103/E-MABIS.V20I2.395","url":null,"abstract":"The purpose of this study was to analyze how much influence the knowledge of internet technology, company quality and website quality on customer trust, the effect of product quality and customer trust on risk perceptions and their impact on repurchase interests in online shopping customers in Tangerang City. The research sample is 98 online shopping customers in Tangerang City. The sampling technique used convenience sampling. Data collection distributed questionnaires via email. The method used in this study is the verification method to determine the influence of knowledge of company quality internet technology and website quality on customer trust, the influence of product quality and customer trust on perceived risk and its impact on repurchasing interests in online shopping customers in Tangerang City. The test statistics used are designing structural models, designing measurement models, building flowcharts, testing the appropriate models. Suitability test of structural models and hypotheses using SmartPLS 3.0 software.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"1 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124516304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFEKTIVITAS PENERAPAN MALCOLM BALDRIGE CRITERIA DALAM PENINGKATAN PRODUKTIVITAS PT. PJB UP GRESIK MALCOLM BALDRIGE crit阿德尔在提高PJB的生产力方面的有效应用
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-02-27 DOI: 10.29103/E-MABIS.V19I2.353
Abdurrahman Faris Indriya Himawan
{"title":"EFEKTIVITAS PENERAPAN MALCOLM BALDRIGE CRITERIA DALAM PENINGKATAN PRODUKTIVITAS PT. PJB UP GRESIK","authors":"Abdurrahman Faris Indriya Himawan","doi":"10.29103/E-MABIS.V19I2.353","DOIUrl":"https://doi.org/10.29103/E-MABIS.V19I2.353","url":null,"abstract":"In this research has purposed for knowing the implementation of increasing productivity Malcolm Baldrige Criteria levels and the influence of increasing productivity in PT PJB UP Gresik. Malcolm Baldrige Criteria that is observed include Leadership, Strategic Planning, Costumer And Market Focus, Measurement Analysis And Knowledge Management, Human Resources Focus, Process Management And Business Result. The implementation of Malcolm Baldrige Criteria in PT PJB UP Gresik had been successes, in this case, it is indicated that has a good effectivness levels, it means that every criteria at Malcolm Baldrige has a good effevtivity of increasing productivity in PT PJB UP Gresik. The assessment of effetivness percentage is according to general by using Malcolm Baldrige Criteria is PT PJB UP Gresik showed the beginning of approach that is systematic in answering the backgrounds of regulations from every criteria items. But there is a big gap that is enough in approaching and deployment in some criterias. Based on the result of multiple linear regression analysis is found that influence of Malcolm Baldrige Criteria’s implementation in increasing productivity at PT PJB UP Gresik is according to the simultaneous has influenced that is significant whereas according to the partial only leadership criteria that has possitve influence in increasing productivity of PT PJB UP Gresik, another from that criteria does not have influence that is significant in increasing productivity at PT PJB UP Gresik.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124138375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PEMODELAN PIFTICY THEORY (SPIRIT OF SELF TENACITY AND EFFICACY THEORY) DAN DAMPAKNYA TERHADAP KINERJA PERSONAL DENGAN SA-CILUS THEORY (STAR ASSURANCE BASED SOCIAL STATUS THEORY) SEBAGAI VARIABEL MEDIASI: Studi pada Dosen PTS di Kota Palembang “自我提升理论”的建模,以及它作为中介变量对人际表现的影响
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-02-27 DOI: 10.29103/E-MABIS.V19I2.352
Eka Muzalfitri Ridwan
{"title":"PEMODELAN PIFTICY THEORY (SPIRIT OF SELF TENACITY AND EFFICACY THEORY) DAN DAMPAKNYA TERHADAP KINERJA PERSONAL DENGAN SA-CILUS THEORY (STAR ASSURANCE BASED SOCIAL STATUS THEORY) SEBAGAI VARIABEL MEDIASI: Studi pada Dosen PTS di Kota Palembang","authors":"Eka Muzalfitri Ridwan","doi":"10.29103/E-MABIS.V19I2.352","DOIUrl":"https://doi.org/10.29103/E-MABIS.V19I2.352","url":null,"abstract":"The role and the function of a lecturer in a private college is very crucial in accordance with a lecturer can serve some college students in the shape of scientific education, knowledge, science, and even new technologies. So, in this matter how hard a lecturer’s job to fulfill and satisfy the students’ skill and education until they can get their hope like academic degrees. The classical problems that researcher finds not only from the research gap but also from empirical studies found that lecturers’ prosperities and their recognitions of their skill and expert and even scientific researches are very apprehensive until their motivation at work is low, not loyal to the job, unsatisfied, and even overloading job without any recognitions from their foundation or institution. This research has found that PIFTICY theory and SA-CILUS theory are successfully generated as new theories or postulates to contribute science addition and development in human resource management and organizational behavior until problems in personal performance in this research can be solved. the method of this research using AMOS programme that results PIFTICY significantly influences on personal performance with the grade of 0,963 and SA-CILUS as a mediating variables that influences on PIFTICY with the grade of 0,045. Not only the grand theoretical model in this resaerch is proper but also empirical model in this research can be proper and accepted as a new-research construct.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127445350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH POLA KONSUMSI ISLAMI TERHADAP PRESTASI AKADEMIK PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MALIKUSSALEH 伊斯兰消费模式对马绍里大学经济和商业学院学生学业成绩的影响
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-02-27 DOI: 10.29103/e-mabis.v19i2.350
Damanhur Damanhur, Rahmatullah Rahmatullah
{"title":"PENGARUH POLA KONSUMSI ISLAMI TERHADAP PRESTASI AKADEMIK PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MALIKUSSALEH","authors":"Damanhur Damanhur, Rahmatullah Rahmatullah","doi":"10.29103/e-mabis.v19i2.350","DOIUrl":"https://doi.org/10.29103/e-mabis.v19i2.350","url":null,"abstract":"The pattern of Islamic Consumption is the most important part of a Muslim’s life, because it distinguishes between Muslims and non-Muslims. As a Muslim not all of the foods can be consumed, there are rules and bans that bind in it so that it has effect to its life activity in this world. The purpose of this study is to obtain the empirical evidence that the pattern of Islamic Consumption affects simultaneously on Academic Achievement. This study uses primary data. The population of this study are students of the Economics and Business Faculty University of Malikussaleh who are Muslim and there are 90 respondents in 2015. The method of selecting the sample of this study is by using slovin method. The data analysis using regression analysis. The results of the study showed that the pattern of Islamic Consumption has a positive effect on Academic Achievement, it proved by a significance value of 0.0045 0.05 which means the hypothesis in this study rejected H0 and received Ha. Most of the respondents showed good results on each question between the attitude and behavior of Islamic consumption.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"605 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134366668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
WIRAUSAHAWAN MAHASISWA DI PROVINSI ACEH: KENDALA DAN FAKTOR PENENTU KESUKSESAN
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-02-27 DOI: 10.29103/e-mabis.v19i2.349
Jullimursyida Jullimursyida
{"title":"WIRAUSAHAWAN MAHASISWA DI PROVINSI ACEH: KENDALA DAN FAKTOR PENENTU KESUKSESAN","authors":"Jullimursyida Jullimursyida","doi":"10.29103/e-mabis.v19i2.349","DOIUrl":"https://doi.org/10.29103/e-mabis.v19i2.349","url":null,"abstract":"The purpose of this study was to identify factors that contribute to the success of student entrepreneurs in Aceh from the aspect of the desire for achievement, locus of control, self-efficacy, instrumental readiness and subjectives norm. This research is quantitative research which applied the survey approach to be able to determine the success factors of entrepreneurs among students. The results indicates that the need for achievement, locus of control, self efficacy, instrumental readiness and subjectives norm can explain the interest of students to be entrepreneurs in Aceh . The results of this research will hopefully help to clarify aspects of the development of entrepreneurship among the students that will enrich their knowledge of entrepreneurship especially among the students in Indonesian. The result of this study will be able to take a step closer to finding ways to increase the number of students to become entrepreneurs.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121114776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
PRODUK ORIGINAL EQUIPMENT MANUFACTURER (OEM) BERDASARKAN SUDUT PANDANG KONSUMEN
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-02-27 DOI: 10.29103/E-MABIS.V19I2.348
H. Hermanto, Y. B. R. Silintowe
{"title":"PRODUK ORIGINAL EQUIPMENT MANUFACTURER (OEM) BERDASARKAN SUDUT PANDANG KONSUMEN","authors":"H. Hermanto, Y. B. R. Silintowe","doi":"10.29103/E-MABIS.V19I2.348","DOIUrl":"https://doi.org/10.29103/E-MABIS.V19I2.348","url":null,"abstract":"One of the company’s efforts to reduce operating costs, the speed of product delivery time, and improve product quality is by producing OEM products. OEM products are expected to play a critical role in the market and control the range of competitive values of product sales. The purpose of this research is to explain consumer perception of price, quality, and packaging of Original Equipment Manufacturer (OEM) product printer spare parts in Karunia Toner store. Consumer perception data using primary data obtained by using in-depth interview technique. As research subjects are consumers, who have purchased an OEM product at the Karunia Toner store. As the factors of perception include price, quality, and product packaging. Data analysis using qualitative descriptive analysis technique with data collection stage, data reduction, conclusion drawing and display data. The results show that consumer perception when viewed from the quality, OEM products have less good quality; from the price aspect, OEM products have low prices, resulting in a negative perception for consumers; while from packaging, OEM product packaging is also considered less attractive, the size is too small and the packaging image is simple, and the quality of packaging is also less good. Consumer perceptions of OEM printer spare part products are not good enough in the eyes of consumers.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127118634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS TINGKAT PELAKSANAAN KREDIT MIKRO (DANA BERGULIR) DI PERGURUAN TINGGI Study Kasus pada Mahasiswa Diploma Tiga Bisnis Kewirausahaan Universitas Gunadarma Periode 2015 - 2016 2015 - 2016年间,Gunadarma大学三届创业业务文凭学生小额信贷实践分析
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-02-27 DOI: 10.29103/E-MABIS.V19I2.351
Laminiasih Lasminiasih
{"title":"ANALISIS TINGKAT PELAKSANAAN KREDIT MIKRO (DANA BERGULIR) DI PERGURUAN TINGGI Study Kasus pada Mahasiswa Diploma Tiga Bisnis Kewirausahaan Universitas Gunadarma Periode 2015 - 2016","authors":"Laminiasih Lasminiasih","doi":"10.29103/E-MABIS.V19I2.351","DOIUrl":"https://doi.org/10.29103/E-MABIS.V19I2.351","url":null,"abstract":"This study aims to analyze the success rate of micro credit activities or revolving funds in universities. This research method uses descriptive qualitative analysis by explaining the procedure in running micro credit activity and analyzing student ability level in running micro credit activity. The data used are primary data and secondary data by conducting interviews and financial analysis. The result of this research is that students of Diploma Three Business and Entrepreneurship in conducting micro credit activities run in accordance with the procedure which has been determined, which can be seen from the result of profit rate from micro credit activity equal to 20% and micro credit refund rate of 21% and in this activity no symptoms of experiencing bad credit or students can not return the funds that have been given as venture capital. Thus the microcredit activities that run the students can run well in running the business.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130113943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN 品牌形象和分销对PT. MEDAN采购决策的影响
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2018-06-10 DOI: 10.29103/E-MABIS.V18I1.284
Mohd. Heikal
{"title":"PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN","authors":"Mohd. Heikal","doi":"10.29103/E-MABIS.V18I1.284","DOIUrl":"https://doi.org/10.29103/E-MABIS.V18I1.284","url":null,"abstract":"Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase  decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124506605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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