ANALISIS FAKTOR-FAKTOR YANG MENINGKATKAN KEPERCAYAAN PELANGGAN MELAKUKAN ONLINE SHOPPING DAN DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi pada Pelanggan Online Shopping di Kota Tangerang)

E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Pub Date : 2019-10-10 DOI:10.29103/E-MABIS.V20I2.395

Tarto Tarto, Yanthi Meitry Gunawan

{"title":"ANALISIS FAKTOR-FAKTOR YANG MENINGKATKAN KEPERCAYAAN PELANGGAN MELAKUKAN ONLINE SHOPPING DAN DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi pada Pelanggan Online Shopping di Kota Tangerang)","authors":"Tarto Tarto, Yanthi Meitry Gunawan","doi":"10.29103/E-MABIS.V20I2.395","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to analyze how much influence the knowledge of internet technology, company quality and website quality on customer trust, the effect of product quality and customer trust on risk perceptions and their impact on repurchase interests in online shopping customers in Tangerang City. The research sample is 98 online shopping customers in Tangerang City. The sampling technique used convenience sampling. Data collection distributed questionnaires via email. The method used in this study is the verification method to determine the influence of knowledge of company quality internet technology and website quality on customer trust, the influence of product quality and customer trust on perceived risk and its impact on repurchasing interests in online shopping customers in Tangerang City. The test statistics used are designing structural models, designing measurement models, building flowcharts, testing the appropriate models. Suitability test of structural models and hypotheses using SmartPLS 3.0 software.","PeriodicalId":295954,"journal":{"name":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","volume":"1 1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29103/E-MABIS.V20I2.395","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

The purpose of this study was to analyze how much influence the knowledge of internet technology, company quality and website quality on customer trust, the effect of product quality and customer trust on risk perceptions and their impact on repurchase interests in online shopping customers in Tangerang City. The research sample is 98 online shopping customers in Tangerang City. The sampling technique used convenience sampling. Data collection distributed questionnaires via email. The method used in this study is the verification method to determine the influence of knowledge of company quality internet technology and website quality on customer trust, the influence of product quality and customer trust on perceived risk and its impact on repurchasing interests in online shopping customers in Tangerang City. The test statistics used are designing structural models, designing measurement models, building flowcharts, testing the appropriate models. Suitability test of structural models and hypotheses using SmartPLS 3.0 software.

查看原文本刊更多论文

分析因素，增强客户对网上购物的信心，并对回购感兴趣的影响

本研究的目的是分析互联网技术知识、公司质量和网站质量对顾客信任的影响程度，产品质量和顾客信任对风险感知的影响程度，以及它们对坦格朗市网上购物顾客再购买兴趣的影响程度。研究样本为坦格朗市98名网购顾客。抽样技术采用方便抽样。数据收集通过电子邮件分发问卷。本研究采用的方法是验证法来确定公司质量、互联网技术和网站质量知识对顾客信任的影响，产品质量和顾客信任对感知风险的影响及其对坦格朗市网购顾客再购兴趣的影响。测试统计的使用是设计结构模型，设计测量模型，建立流程图，测试适当的模型。使用SmartPLS 3.0软件进行结构模型和假设的适宜性检验。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis

自引率

0.00%

发文量