Journal for Business Education and Management最新文献

COMPETITIVE ADVANTAGE IN THE TRANSFORMATION OF SOCIAL MEDIA AND E-COMMERCE 社交媒体和电子商务转型中的竞争优势

Journal for Business Education and Management Pub Date : 2022-12-31 DOI: 10.56596/jbem.v2i2.31

Rabab Bano Fatima, Samran Ali

{"title":"COMPETITIVE ADVANTAGE IN THE TRANSFORMATION OF SOCIAL MEDIA AND E-COMMERCE","authors":"Rabab Bano Fatima, Samran Ali","doi":"10.56596/jbem.v2i2.31","DOIUrl":"https://doi.org/10.56596/jbem.v2i2.31","url":null,"abstract":"The study examines the factors that contribute to the success of small and medium-sized exporting firms (SMEs) in international markets, and finds that market intelligence, technology, price, and promotional strategies are key determinants of SMEs viability. The study also identifies competitive advantage as a mediator between pricing capabilities and SME performance. The findings offer insights that can be useful for micro- and small-sized businesses looking to expand into international markets. Moreover, the study evaluates the impact of a fictitious guarantee on consumer confidence in businesses, using a poll of social media users in Belgrade, Serbia. The study finds that a consumer's interest in seeking out data is related to their trust and intention to purchase, and suggests that firms can build more effective marketing strategies by promoting the validity of their product attributes. The study alos focuses on how industrial (B2B) firms use social media to automate their operations, and evaluates the effectiveness of social media tactics such as digital impact, social networking sites, and Facebook and Twitter use. The study presents an integrated view of social media in a B2B context, and the findings can be used for social media instruction by both academics and practitioners.","PeriodicalId":289681,"journal":{"name":"Journal for Business Education and Management","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127493570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPACT OF FRAUD RISK MANAGEMENT ON BANK PERFORMANCE WITH MODERATING ROLE OF RISK CULTURE 欺诈风险管理对银行绩效的影响及风险文化的调节作用

Journal for Business Education and Management Pub Date : 2022-12-31 DOI: 10.56596/jbem.v2i2.30

Ashraf Hussain, Adeeba Anees

{"title":"IMPACT OF FRAUD RISK MANAGEMENT ON BANK PERFORMANCE WITH MODERATING ROLE OF RISK CULTURE","authors":"Ashraf Hussain, Adeeba Anees","doi":"10.56596/jbem.v2i2.30","DOIUrl":"https://doi.org/10.56596/jbem.v2i2.30","url":null,"abstract":"Many types of research have been done on Fraud Risk Management practices. Though, none of any research focuses on FRM (Fraud risk management) practices' impact on performance in private and Public banks. This study has found the impact of FRM practices on the performance of private and public banks. The objective of the study was to find the impact of fraud risk management practices on the performance of private and public banks. The target population of this research is the working employee of public and private banks. The data for the study was collected from Karachi. The size of the sample contains the bank which is in Karachi. Primary data was collected through a structured questionnaire. There were 55 questionnaires. The collected data was analyzed through IBM SPSS software. The results are presented in research in the form or a graph. The result of the research shows that there is a significant impact of practices of fraud risk management on performance where risk culture is a moderator of public and private banks. Through the research result it came out that banks use preventive, deductive, and responsive practices to risk factors in control to improve bank performance.","PeriodicalId":289681,"journal":{"name":"Journal for Business Education and Management","volume":"13 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116409842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE IMPACT OF SUPPORTIVE LEADERSHIP AND PERCEIVED SUPERVISOR VOICE BEHAVIOR ON EMPLOYEE VOICE BEHAVIOR 支持性领导与主管建言感知对员工建言的影响

Journal for Business Education and Management Pub Date : 2022-12-31 DOI: 10.56596/jbem.v2i2.27

Kehkashan Nizam

{"title":"THE IMPACT OF SUPPORTIVE LEADERSHIP AND PERCEIVED SUPERVISOR VOICE BEHAVIOR ON EMPLOYEE VOICE BEHAVIOR","authors":"Kehkashan Nizam","doi":"10.56596/jbem.v2i2.27","DOIUrl":"https://doi.org/10.56596/jbem.v2i2.27","url":null,"abstract":"The purpose of this research is to analyze the impact of supportive leadership and supervisor voice behavior on employee voice behavior in the ceramic industry in Pakistan. The study also aims to investigate the role of trust in the supervisor as a mediator between the independent and dependent variables. The data was collected through a survey questionnaire from 180 employees working in ceramic companies in Karachi, Pakistan. The statistical analysis was conducted using SPSS and PLS-SEM to test the hypotheses. The findings of the study indicate that both supportive leadership and supervisor voice behavior have a positive effect on employee voice behavior. This implies that when employees perceive their supervisors to be supportive and they provide opportunities for employee participation and involvement, they are more likely to voice their opinions and ideas freely. Additionally, supportive leadership has a direct and positive impact on employee voice behavior. This implies that when employees receive supportive leadership, they are more likely to voice their opinions and ideas. The study also found that trust in supervision mediates the relationship between supervisor voice behavior, supportive leadership, and employee voice behavior. This suggests that when employees trust their supervisors, they are more likely to perceive their supervisors as providing a supportive leadership style and engaging in voice behavior, which ultimately leads to increased employee voice behavior. The research provides valuable insights for managers and supervisors in the ceramic industry of Pakistan. It highlights the importance of supportive leadership and supervisor voice behavior in promoting employee voice behavior. Managers and supervisors can use this information to create a positive work environment that encourages employee participation and involvement. They can also work towards building trust with their employees to increase their perceptions of supportive leadership and supervisor voice behavior.","PeriodicalId":289681,"journal":{"name":"Journal for Business Education and Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123775542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

AN ANALYSIS OF PAKISTAN'S DEFAULT RISK: CURRENT STATUS AND FUTURE IMPLICATIONS 巴基斯坦违约风险分析:现状与未来影响

Journal for Business Education and Management Pub Date : 2022-12-31 DOI: 10.56596/jbem.v2i2.28

I. Haque, S. Ahmed

引用次数: 0

THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE 品牌形象对消费者口味偏好的影响

Journal for Business Education and Management Pub Date : 2022-12-31 DOI: 10.56596/jbem.v2i2.29

Hadi Rameel Zahid, Abdul Hafeez

{"title":"THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE","authors":"Hadi Rameel Zahid, Abdul Hafeez","doi":"10.56596/jbem.v2i2.29","DOIUrl":"https://doi.org/10.56596/jbem.v2i2.29","url":null,"abstract":"This study aims to investigate the relationship between brand image and consumer’s taste preference. Brand image in consumer’s mind was measured by making them taste the same product in different bottles which were in different branded bottles. In first experiment all ketchups were same but branded differently. This experiment was conducted to identify if consumer’s taste preference is independent of brand image. Since the results reveal that consumer prefer the brand that they are currently using regardless of same taste it was concluded that the taste preference is independent on brand image. The second experiment was a confirmatory experiment where all flavors of ketchup were unbranded. This experiment was conducted to verify whether taste preference and brand used at home have the same association. It was found that the consumer prefer those brands which were not in use after having a blind taste. This confirms that the first response of taste preference is more of the brand image rather than product taste itself. The total numbers of respondents were 102 who participated in the experiment and completed the questionnaire. Optimal Scaling (CATREG) is used to explain the relationship between brand image and consumer taste preferences. The first experiment identifies that brand image has a positive effect on consumers’ mindset and they prefer the brand which is used at home, therefore the significance value is less than 0.05. The second value demonstrates that taste preference explains the change in brand image, raising the significance value over 0.05. The second experiment demonstrated that taste preferences may change when the brand image changes and the overall finding from the first trial indicated that there is a relationship between the brand image and the currently favored brand.","PeriodicalId":289681,"journal":{"name":"Journal for Business Education and Management","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127062172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CELEBRITY ENDORSEMENTS IMPACTS ON BRAND IMAGE: THE CASE STUDY OF FAST-MOVING CONSUMERS GOODS (FMCG) INDUSTRY IN PAKISTAN 名人代言对品牌形象的影响:巴基斯坦快速消费品(fmcg)行业案例研究

Journal for Business Education and Management Pub Date : 2022-06-30 DOI: 10.56596/jbem.v2i1.33

Ashfaq Ahmed, M. Abedin

{"title":"CELEBRITY ENDORSEMENTS IMPACTS ON BRAND IMAGE: THE CASE STUDY OF FAST-MOVING CONSUMERS GOODS (FMCG) INDUSTRY IN PAKISTAN","authors":"Ashfaq Ahmed, M. Abedin","doi":"10.56596/jbem.v2i1.33","DOIUrl":"https://doi.org/10.56596/jbem.v2i1.33","url":null,"abstract":"The study investigates the endorsements of celebrities in advertising and brands' impacts on the Brand image in the FMCG Sector of Pakistan. Celebrity endorsements are the source or medium through which credible personalities endorsed the brands for customer attraction and it has a significant impact on brand image. Celebrity endorsements are a tool for marketers and advertisers to promote their brands and consider the brand image. The primary research was conducted in FMCG Sector to examine the factors of endorsements of celebrity impacts on Brand image. The Quantitative research was conducted through survey forms filled out by the 385 respondents who are using the FMCGS brand and also watching the Advertising and various endorsements of celebrities. The consumers of FMCG organizations including Nestle and Unilever are being targeted in data collection. The collected response was analyzed based on SPSS Software and reliability testing has performed. After confirming the reliability of the scale and tool correlation an analysis of regression was conducted to estimate the results. The correlation analysis describes there is a significant relationship between Celebrity Attractiveness, Celebrity matching, Celebrity Expertise, and Celebrity Trustworthiness with Brand image in FMCG organizations. The regression analysis performed to check the hypothesis and research results reveal that there is a significant relationship and impact of Celebrity Attractiveness, Celebrity matching, Celebrity Expertise, and Celebrity Trustworthiness on brand Image in the FMCG industry in Pakistan. The investigation is beneficial for salespersons and publicists to promote brands and endorsed brands with celebrities to enhance brand image and create customer attraction.","PeriodicalId":289681,"journal":{"name":"Journal for Business Education and Management","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132247121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ELEVATING CONSUMER'S AFFECTION HEADED FOR BRAND 提升消费者对品牌的喜爱

Journal for Business Education and Management Pub Date : 2022-06-30 DOI: 10.56596/jbem.v2i1.36

Arwa Siraj, S. Zaman

{"title":"ELEVATING CONSUMER'S AFFECTION HEADED FOR BRAND","authors":"Arwa Siraj, S. Zaman","doi":"10.56596/jbem.v2i1.36","DOIUrl":"https://doi.org/10.56596/jbem.v2i1.36","url":null,"abstract":"This study examines how consumers develop an attachment to a brand based on its perceived genuineness and how this attachment influences their purchase intentions and compulsive buying behavior. The study was conducted using a purposive sampling approach and self-headed survey applications filled by 115 individuals in Karachi, Pakistan. The study found that materialism is positively associated with impulsive purchasing and brand attachment, and strongly influences obsessive-compulsive buying. Brand attachment has a significant relationship with compulsive buying, consumer outcomes, and social networking sites and affects consumer behavior. Customer engagement also has a significant relationship with obsessive-compulsive buying, brand loyalty, and customer trust and shows the multiple outcomes of brand attachment. The study also found that there is a strong link between utilitarian value and compulsive purchase. The research model used brand attachment and customer trust as mediating variables. However, the study has limitations such as a limited sample size due to the COVID-19 situation and the use of convenience sampling. Future studies should consider using larger sample sizes, additional variables, and moderators in the research model to achieve more accurate results. Overall, this research emphasizes the critical role of brand attachment and customer trust as mediators in impulsive and obsessive-compulsive purchase behaviors and provides a holistic understanding of the interconnections between consumer behavior, brand attachment, customer trust, and other variables.","PeriodicalId":289681,"journal":{"name":"Journal for Business Education and Management","volume":"173 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114105730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPACT OF QUALITY OF WORK LIFE, PERCEIVED SOCIAL SUPPORT, AND APPLICATION OF 5S METHODOLOGY ON PSYCHOLOGICAL DISTRESS AMONG NURSES IN THE HEALTH CARE SECTOR DURING COVID-19 COVID-19期间卫生保健部门护士工作生活质量、感知社会支持和5s方法应用对心理困扰的影响

Journal for Business Education and Management Pub Date : 2022-06-30 DOI: 10.56596/jbem.v2i1.34

Ain-Ul-Zehra Qizalbash, A. Siddiqui

{"title":"IMPACT OF QUALITY OF WORK LIFE, PERCEIVED SOCIAL SUPPORT, AND APPLICATION OF 5S METHODOLOGY ON PSYCHOLOGICAL DISTRESS AMONG NURSES IN THE HEALTH CARE SECTOR DURING COVID-19","authors":"Ain-Ul-Zehra Qizalbash, A. Siddiqui","doi":"10.56596/jbem.v2i1.34","DOIUrl":"https://doi.org/10.56596/jbem.v2i1.34","url":null,"abstract":"This research is about the Psychological Distress of nurses during the time of covid-19. The variables used to conduct this research were Perceived Social Support, 5 S Methodology, and Quality of Work Life on Psychological Distress of nurses in the nursing schools and hospitals of Karachi. The method used to collect data was survey questionnaires online and via hardcopy and the instruments used to test these variables were reliability, regression, and correlation through the SPSS software. The results indicated that the independent variables have no significant effect on the dependent variable and the model was weak. The results suggest that Psychological distress has a negative effect on independent variables during covid-19. The research literature suggested a positive effect of these variables on the Psychological distress of nurses but that was in a normalized situation. The limitations of this research suggest that a longer time frame should be used to conduct this research with a pre-notice to the institutions from where data has to be collected for a better way of collecting data.","PeriodicalId":289681,"journal":{"name":"Journal for Business Education and Management","volume":"132 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114689326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPLORING THE FACTORS THAT IMPACT CUSTOMER SATISFACTION ON ONLINE SHOPPING IN PAKISTAN: A STUDY OF PRICE, WEB QUALITY, AND SERVICE 探索影响巴基斯坦网上购物顾客满意度的因素:价格、网络质量和服务的研究

Journal for Business Education and Management Pub Date : 2022-06-30 DOI: 10.56596/jbem.v2i1.35

Qandeel Fatima, Nimra Ramzan

引用次数: 0

THE EFFECT OF ERP ON SUPPLY CHAIN MANAGEMENT PERFORMANCE: AN INVESTIGATION OF SMALL TO MEDIUM-SIZED ENTERPRISES IN PAKISTAN erp对供应链管理绩效的影响:对巴基斯坦中小企业的调查

Journal for Business Education and Management Pub Date : 2022-06-30 DOI: 10.56596/jbem.v2i1.32

Anas Faizan, Atif Mehmood

{"title":"THE EFFECT OF ERP ON SUPPLY CHAIN MANAGEMENT PERFORMANCE: AN INVESTIGATION OF SMALL TO MEDIUM-SIZED ENTERPRISES IN PAKISTAN","authors":"Anas Faizan, Atif Mehmood","doi":"10.56596/jbem.v2i1.32","DOIUrl":"https://doi.org/10.56596/jbem.v2i1.32","url":null,"abstract":"In today's business environment, companies are facing fierce competition, both domestically and globally. The competition has evolved from industry versus industry to supply chain versus supply chain. As a result, businesses are striving to find effective solutions to stay ahead of the competition, enhance customer experience, lower expenses, and boost profits. The performance of supply chain management has become an increasingly crucial factor in determining a company's success. Many companies are investing in new software and processes to simplify their supply chain and enhance their performance. The implementation of an organizational management system like ERP can aid in better supply chain management, improved efficiency, and a competitive edge in the global market. The objective of this research is to investigate the influence of implementing an ERP system on SCM performance in Small and Medium-sized Enterprises (SMEs). The research aims to comprehend the impact of using an ERP system on inventory network management and increasing efficiency. Additionally, the study endeavors to discover how businesses can gain a competitive advantage, control demand and maintain quality in both internal and external environments. The research findings indicate that System Integration, Workflow Management, Product Planning, Material Management, and Control Management have a favorable influence on SCM performance. This implies that an increase in these variables results in improved supply chain management outcomes.","PeriodicalId":289681,"journal":{"name":"Journal for Business Education and Management","volume":"20 8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124741714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0