NICE Research Journal最新文献

{"title":"Mass Media- An Originator of Pester Power and Materialism","authors":"Sarawat Rashid, Shaheryar Rashid","doi":"10.51239/nrjss.v0i0.83","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.83","url":null,"abstract":"Media, being an important socialization agent plays a vital role in child development. Studies on the effects of mass media on a child behavior discuss the extent to which children are influenced by advertisements and are measured by the amount of child purchase requests. The dynamic promotional media in Asian countries have resulted in increased materialism among children. Marketers are targeting children at a very early age thus advertisement has turned to be a chief determinant of materialism and child purchase request. This paper investigates mass media as socialization operator and pester power originator for kids in Pakistan. It further studies parental perspective of mass media’s role in making kids more materialistic and hence shaping their product purchase request. Cross-sectional causal research was conducted using purposive sampling. Data was collected from parents of children aged between 7-11 years. Hypotheses statements were tested using SEM and bootstrap method using AMOS software. Mass media was found to be a significant predictor of pester power and materialism. Materialism was found to mediate the relationship between mass media and Pester power. The findings of this research are valuable for both marketers and parents in understanding and managing materialism and pestering among children.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125942292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Board Structure on Insolvency and Credit Risk: Moderating role of Domestic and Transnational Financial Liberalization in Asian Banking Sector","authors":"R. Bibi, Zaheer Abbas, Waqas Ahmad, T. Awan","doi":"10.51239/nrjss.v0i0.84","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.84","url":null,"abstract":"Purpose-The aim of this study is to analyze the effect of board structure on risk-taking. It also takes financial liberalization as a moderator between board structure and risk-taking. Design/methodology/approach- Data of variables of interest has been obtained from the annual reports of banks and statistical reports published by Central Bank of concerned countries. Ten banks have been selected from every ten Asian countries during the period 2005 to 2015. GMM estimator is used for data analysis. Findings- Findings of the study reveal that both board size and board independence decrease risk-taking practices in sample economies. Further, the presence of powerful CEOs on board structure increases risk-taking. The most robust result has been proved for board independence as compared with board size and CEO/chairman duality. Financial liberalization moderates the relationship between board structure and risk-taking. Originality/value- Most of the previously published studies in this area use only one type of financial liberalization at one time. This study includes both types of financial liberalization: domestic financial liberalization and transnational financial liberalization, at one time. Laeven financial liberalization index has been created for concerned economies.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127748802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Management Capabilities on SMEs Financial Performance; the Moderating Role of Financial Access","authors":"M. S. Khattak, Kinan Ul Hassan","doi":"10.51239/nrjss.v0i0.82","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.82","url":null,"abstract":"Small and Medium Enterprises (SMEs) face various challenges and barriers in developed and developing economies. Due to lack of resources, they often fail to survive for the long term. Prior studies have discussed different factors that can enhance the success and performance of SMEs. However, the role of top management capabilities is rarely discussed in emerging economies. This research fills the gap by examining the role of top management capabilities in the financial performance of SMEs with a moderating role of financial access. For this study, data were collected through a structured questionnaire from 150 SMEs operating in Rawalpindi and Islamabad. To test the hypotheses and model, regression analyses were performed in SPSS. The results indicate that top management capabilities and financial access have a significant positive influence on the financial performance of SMEs. However, financial access a moderator does not significantly contribute to SMEs performance in the emerging market. We recommend SMEs to give enough attention to top management capabilities and various sources of finance to gain high profit and stay for a long time in the dynamic markets. Further implications are discussed.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"202 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134185715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Income Convergence in Presence of Liberalization Measures, Governance and Technology Adoption","authors":"U. Zia, Z. Mahmood","doi":"10.51239/nrjss.v0i0.95","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.95","url":null,"abstract":"The study focuses on the examination of income-convergence or inequalities amid Asian economies in the presence of trade liberalization, foreign direct investment, governance, and technology adoption. The existence of clubs in the sample of 14 selected Asian countries for a large panel data set covering the 1999-2015 period facilitated us to examine the club-convergence. Unconditional and conditional income-convergence is explored by adopting Blundell and Bond's estimating technique. Findings reveal that income-convergence is taking place among Asian developed countries and ASEAN countries. However, there is income-divergence in SAARC countries and Asian least developed countries. Nevertheless, it is concluded that despite Asian countries having different economic structures and policy measures; they are on the track of conditional convergence in their respective clubs.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126165407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Driving loyalty through satisfaction and Trust in e-environment: A case of developing Country","authors":"M. Zeeshan, Rizwana Bashir","doi":"10.51239/nrjss.v0i0.81","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.81","url":null,"abstract":"Purpose – The objective of this study is to determine the factors that contribute to online shopping loyalty in Malaysian’s e-retailing environment. Design/methodology/approach–The research aim of this study focuses on Malaysian consumers. The study undertakes an empirical approach and therefore, data were collected through a self-administered online questionnaire and 291 responses were found to be usable. The structural equation modelling technique was used for the analysis of the data with the help of AMOS 22. Findings–The empirical results show that website perceived usefulness, ease of use, privacy/security and e-scape are significant predictors of web site e-satisfaction and e-trust. Furthermore, to establish an online loyalty, companies need to focus their attention on e-satisfaction and e-trust. Practical Implications – Although previous studies have investigated the pertinent issues about online retailing. However, very few studies have been conducted in developing counties like Malaysia. Furthermore, this study proposes a research framework which could be helpful for e-retailers to enhance consumes value by strategically focusing on online shopping loyalty. Originality/Value – The empirical results of this study address a serious gap in the existing literature especially in the context of an emerging country in the context of e-retailing.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127908365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Service Recovery Strategies and Justice Theory upon Customer Satisfaction in Airline Industry of Pakistan.","authors":"Muhammad Hassan Waheed, N. Khan","doi":"10.51239/nrjss.v0i0.80","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.80","url":null,"abstract":"With the rapid growth of the services industry in Pakistan which is more than fifty percent of GDP, organizations focus more on their service recovery strategies to keep high the level of customer satisfaction. The basic theme of this research is to judge the customer satisfaction with respect to the elements of Justice Theory (Distributional, Interactional and Procedural Justice) and Service Recovery Strategies, SRS (Apology, Compensation, and Speed). For this purpose, the data is collected with the help of a questionnaire from 115 passengers at Peshawar Airport Pakistan. The results show that all three elements of SRS (Compensation, Speed, and Apology) and two components of Justice Theory (Interactional and Distributive) have a significant positive relationship with customer satisfaction. The only element that has shown insignificant value is procedural justice. The results also indicate that the compensation element of service recovery and interactional justice of Justice Theory have a higher impact on customer after facing a service failure from any Airline company during traveling. The findings suggests that companies should invest more in their front desk employees and should have a recovery strategy that has a major focus on compensation – an element of justice theory – for losses.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126349309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mediating Role of Brand Trust between Perceived External Prestige and Brand Satisfaction: Evidence from Smartphone Users","authors":"H. Bakari, Madeeha Mukhtiar Ahmed Bakari","doi":"10.51239/nrjss.v0i0.96","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.96","url":null,"abstract":"Purpose - The main purpose of the study is to investigate the impact of perceived external prestige on brand satisfaction of smartphone users of Pakistan and mediating role of brand trust in the relationship between perceived external prestige and brand satisfaction. This study posits that for the users’ satisfaction with brand, reputation of the brand among their friends, colleagues and society is major determinant. Design/methodology/approach –The data were collected from the smartphone users of Pakistan. The link of online questionnaires was shared through Facebook messages, and email. Paper pencil questionnaires weer distributed among the students of different campuses of University of Sindh Jamshoro. In this study, convenience sampling technique was used for collection of data. The sample size in this study consisted of 250 smartphone consumers. Structural Equation Modeling through AMOS 21 is used to test structural model to test the validity of model and hypothesis testing. Findings - The findings indicate that there is a positive and significant relationship of perceived external prestige with brand trust and brand satisfaction. Brand trust also fully mediates the positive relationship between perceived external prestige and brand satisfaction. Mediating model explains 61% variance in the dependent variable. Practical implications – For the managers and marketers of smartphones, findings of this study are helpful in understanding the importance of brand prestige in the eyes of users. Marketers should focus on enhancing brand prestige perception by disseminating information related to its features and benefits and increase positive word of mouth to enhance brand trust and satisfaction. Originality/value – This study is first in the nature to develop and test the model of perceived external prestige in smartphone users’ context. Previous studies have focused on word of mouth perceptions, but insights of prestige perceptions will guide practitioners to position their brands at new horizon in the minds of customers. This study provides theoretical and practical implication which will enhance satisfaction of smart phone users.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122008518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Role of Government in Developing Human Resource – Proposing-An Instrument for Improvement at Public Sector Organizations","authors":"Akbar Ali, M. Hussain, M. Jan, N. Khan","doi":"10.51239/nrjss.v0i0.79","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.79","url":null,"abstract":"South Asia is a land of wonderful people and innumerable natural resources. Be it agriculture to textile, be it a sport to international diplomacy and be it a tactical force to strategic weapons, Pakistan has been bestowed with a unique blend of human genes, soil and spirit. Nevertheless, as with every Great Nation, the challenges are also huge. Among them, challenges of managing population and employing the versatile human resource are of grave importance. This paper is a humble research effort which endeavors to compile the individual, yet functional, human resource organizational components already established one. The greatest challenge to Human Resource Development in Pakistan is that it does not maintain any institution to regulate human resources. Secondly, Pakistan has insignificant legislation for workforce management. The third Human Resource challenge, now being faced is a wide gulf between HR industry and academia. On the other hand, HRM has spread in all the arteries of business development world compared to the corporate world of 1980s. Finally, this paper proposes measures to be taken, under Government patronage, for ensuring sustainable Human Resource Development. These measures include formulation of a strategic HRD policy, making HR department a mandatory organ in every commercial and military undertaking, specifying key roles of every HRD player, continuous review of HRD policy and effective HRD quality assurance mechanism.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128581534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Seasonality in Bitcoin Market","authors":"A. Fraz, Arshad Hassan, Sumayya Chughtai","doi":"10.51239/nrjss.v0i0.78","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.78","url":null,"abstract":"Bitcoin is an online communication protocol, which facilitates electronic transactions. It has grabbed the attention of investors and researchers in the recent past. The non-regulatory feature of Bitcoin makes it riskier and the element of speculation in its trading is higher than any other financial asset. The study provides an insight into the price dynamics of Bitcoin by examining the day of the week and month of the year effect for the period 2013 to 2017. The findings of the study indicate the existence of seasonality in the return behaviour of Bitcoin as returns for Monday is higher than any other day of the week. Likewise, the returns earned during the month of November are significantly different from other months of the year. The results of the study assert a violation of the assumption of weak-form market efficiency and imply that the Bitcoin market provides an opportunity for the investors to exploit the market from its predictable behavior and fetch abnormal gains.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125683516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Investors and Financiers’ Support in Globalization of Pakistani Companies","authors":"J. Qureshi, M. A. Qureshi, A. Jalbani","doi":"10.51239/nrjss.v0i0.70","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.70","url":null,"abstract":"In the regime of globalization, many companies around the world attempt to globalize their business network beyond domestic boundaries. The stimulus behind that is to nourish, avail opportunities, and earn profits by leveraging the global skills and resources. Such an extension of business can not only benefit them but also to the domestic economies, and overseas economies too in many respects. This study intensively examines the way investors and financers’ assist Pakistani companies to expand their business worldwide. When companies flourish their business ventures and even go global, investors feel confident in investing with them. Similarly, financers trust them and finance them at soft/discounted terms. This is a novel study in the matrix of Pakistan. One earlier research on this issue in some other country ascertained only about the role of bank lending in corporate globalization, while this probe also enlarges its scope by probing about the relationship among investors and globally expanding companies.           \u0000The research design of this study consists of sequential hybrid research approaches. At the first stage, a qualitative study was conducted to have basic acquaintance about the core theme of the investigation, corporate globalization and the role of investors and banks cum lending agencies to support Pakistani companies. At the second stage, quantitative study was conducted to test the hypotheses. The samples belong to the population of top-five export-oriented sectors in Pakistan since many of their companies have globalized their operations. The findings reveal evidence of trust and support by investors, banks, and lending entities to these companies.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132522821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}