NICE Research Journal最新文献

{"title":"Determining the Impacts of Celebrity Based Brand Endorsements on Consumers’ Purchasing Intention","authors":"Adil Adnan Et al.,","doi":"10.51239/nrjss.v0i0.6","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.6","url":null,"abstract":"For the 21st Century marketing managers, the globalization has resulted in a fierce battle of the brands at the local and global levels. It has opened new brand investment avenues for the local and global brand advertising managers that are having both the promotional challenges and opportunities. The local and global businesses are rapidly expanding in Khyber Pakhtunkhwa especially in its provincial Capital Peshawar. For the same reason, the brand managers are always in search of devising the most effective advertising techniques. Celebrity endorsement technique is amongst one of them. The current study aims to explore the effectiveness of celebrity endorsement as an advertising technique and investigates its relationship with the purchase intention of the buyers. The study has been conducted by taking 790 respondents from the urban and sub urban areas of Khyber Pakhtunkhwa province of Pakistan. The impacts of various determinants of celebrity endorsement models were checked through simple linear regression analysis with the consumer purchasing intention. As a result, positive relationship was found between the celebrity endorsements and the buying intention of the buyers. The study has described useful academic as well as managerial implications for both the local and global brand advertisers.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121552097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Domestic and Transnational Terrorism on Capital Flight: Moderating role of Military Expenditure and Institutional Quality. Evidence from Asian & MENA Countries","authors":"Zaheer Abbas Et al.,","doi":"10.51239/nrjss.v0i0.9","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.9","url":null,"abstract":"This research is fundamentally concerned with the issue of terrorism and its impact on capital flight from Asian countries and MENA countries. Terrorism remains an active research topic with respect to economic consequences; such that increase in terrorism causes political instability, which gives a poor economic outlook, hence investors tend to shift their money out of the victimized country. Furthermore, this study has explored the distinct impacts of domestic and transnational terrorism simultaneously for capital flight. Moreover, this study has discovered the role of military expenditure as a policy variable to combat terrorism. Besides this, the study also highlights the prominence of institutional quality because the effectiveness of government institutions plays a significant role to ameliorate the uncertainty arising due to terrorism and hence cause a reduction in capital flight. Panel data comprising of 9 Asian and 5 Mena countries from 2006 to have been used in this study. Generalized Method of Moment for empirical testing has been applied to address the issue of capital flight trap and endogeneity among variables. Findings reveal that both dimensions of terrorism have a significant impact on capital flight.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"579 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134140003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Foreign Direct Investment and Trade Related Intellectual Property Rights (TRIPS): The Case of Latin American & Caribbean Developing Economies","authors":"M. Shah","doi":"10.51239/nrjss.v0i0.2","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.2","url":null,"abstract":"The growing share of knowledge-intensive products in international trade and the increasing sensitivity of multinational firms to intellectual property theft make it imperative to analyse the effect of IPR promulgation on their FDI decision. In this perspective the current article gauge the importance of Trade Related Intellectual Property Rights (TRIPS) agreement under World Trade Organisation (WTO) in increasing a Latin American & Caribbean (LAC) developing economy’s appeal for investors from abroad. Infrastructure and skilled labour availability, market size, macroeconomic stability, economic development, and trade liberalization are also considered. Time-invariant phenomena such as access to the sea, regional affiliations/proximities, income groupings and ability to speak one of the international languages, though desirable were not done because fixed effect panel estimation technique does not permit the use of dummy variables. Due to the 2008-2009 recession in the developed economies, the available investment funds withered, making the investors’ sceptic apropos the safety of their tangible and intangible property, especially in the developing world, causing a decrease in FDI to these nations in general. However, LAC countries were somewhat resilient and received a steadily increasing flow of foreign investment. Thus, it demands to analyse the factors that overcame the overseas investors’ scepticism and prompted them to invest in the LAC region. By utilizing annual data for 28 years that is 1989-2016 from 24 LAC developing nations it is found that infrastructure and human capital availability, macroeconomic stability, economic development, strengthening and worldwide harmonization of intellectual property right standards through TRIPS positively effects the overseas investor's investment decision. The host population used to measure market size is found to be insignificant when tested with other conventional FDI location pull factors. Similarly, liberalization, consistent with horizontal FDI theory, exerts a significant negative effect on inward FDI.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123874748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of Corporate Governance on Cash Holding: The Role of Product Market Competition","authors":"Idrees Ali Shah Et al.,","doi":"10.51239/nrjss.v0i0.4","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.4","url":null,"abstract":"Corporate cash holding is among the fundamental areas in corporate finance. Recently, corporate cash holding has gained critical attention due to the dynamic business environment. Both practitioners and academicians have focused on the firms’ cash holding decisions in the recent era. The purpose of this research is to investigate the effect of corporate governance on cash holding and to check the role of product market competition on corporate governance and cash holding relationship. The research investigated that whether product market competition plays substitution role for corporate governance in a relationship with cash holding. Substitution effect argument claims that external market discipline is enough to resolve agency problem between managers and shareholders even firm level governance is weak. For this study, unbalanced panel data of 196 companies from the year 2006 to 2014 is selected. All models include time dummies and industry fixed effect with standard error cluster to the firm. The results show that corporate governance has a significant negative effect on corporate cash holding which supports flexibility hypotheses. Moreover, product market competition has substitution role for corporate governance in relationship with corporate cash holding.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130865662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Role of Information Technology Capabilities on Product Innovation Performance: Mediating Role of Corporate Entrepreneurship","authors":"A. .","doi":"10.51239/nrjss.v0i0.7","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.7","url":null,"abstract":"Despite the surplus studies demonstrating the significance of information technology capabilities in business growth with innovation, the knowledge of the approaches through which such benefits can be attained and their connections, expertise, and influence to other organizational and managerial aspects are yet limited. Purpose: To fill the research gap by studying the relationship between Information technology capabilities and business innovation within corporate entrepreneurial activities and also examining the mediating effect of Corporate Entrepreneurship, its sustainable approach at managerial level and contribution in market research towards emerging demands of IT. This study is also focusing on the skills, processes, and modifications to achieve such goals; also the implications for the managers dealing with product innovations in dynamic organizations. Design: Selected design for this study is descriptive in nature following a quantitative approach with stratified random sampling technique. The data is collected from 315 IT executive and managers from the population of 50 manufacturing firms in Karachi, Pakistan. Findings: Using data collected from the concerned population in the dynamic business environment, Researcher found the corporate entrepreneurship partially mediating the correlation between product innovation performance and information technology capabilities in an organization. These variables being studied are the observed elements of organizational progress and success; and their impacts on innovation, growth, and success are recognized and attested with the help of hypothesis testing in this research. Significance: This study is providing guide and support to organizations and policymakers incorporate entrepreneurial activities at different firms and managerial levels. Furthermore, this research study fills the existing gap by incorporating corporate entrepreneurship (CE) at the organizational level and contributes to the more robust development, understanding and involvement of IT to improve the overall business value.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125866641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Islamic Label on Firm’s Governance: Evidence from Pakistan","authors":"Naeem Ullah Et al.,","doi":"10.51239/nrjss.v0i0.5","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.5","url":null,"abstract":"This paper aims to study the impact of Islamic Label on the firm’s governance quality. The recent literature indicates that debt can discipline managers to work efficiently in the interest of the firm. Thus low leverage can proxy for good governance. Since Islamic firms are low on debt, thus we may extend that Islamic label can proxy for good governance. To test our hypothesis, we obtained data from 231 nonfinancial firms listed on Pakistan stock exchange out of which 53 were declared as sharia-compliant. The results indicate that the Islamic label has a positive significant impact on a firm’s governance quality and Islamic label can proxy for good governance. This study aims to form a nexus between Islamic label, leverage, and governance on which there is little or no literature. It will also be important for investors and managers of Islamic funds who have little or no research support about the governance aspect of Islamic firms.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"82 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123237924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Corporate Governance Mechanisms and Accounting Conservatism: Evidence from Pakistan","authors":"M. Et al.","doi":"10.51239/nrjss.v0i0.3","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.3","url":null,"abstract":"This study examines the impact of corporate governance mechanisms on accounting conservatism in Pakistan. A sample of 100 firms is drawn from non-financial companies listed on Pakistan Stock Exchange from 2009 to 2015. Corporate governance mechanisms often pave the way for the expropriation of minority shareholders at the hands of controlling shareholders and also support to hide their professional misconduct via conservative accounting reports. Multivariate panel data regression analysis is employed as the estimation procedure. The results show that some corporate governance mechanisms are related to accounting conservatism. This study reports an empirical evidence of a positive association between institutional shareholding and accounting conservatism as well as the negative association between board size, CEO duality, managerial ownership and accounting conservatism in case of listed firms in Pakistan. However, some corporate governance attributes that were not previously examined in Pakistan like CEO turnover, and gender diversity on board is found to have no significant impact on accounting conservatism. The results suggest that users of financial statements should consider the corporate governance mechanisms while evaluating non-financial listed in a country like Pakistan where corporate governance is undergoing an evolutionary process and numerous family-controlled firms exist.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124165004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Organization Cynicism on Work Outcomes: Mediating Role of Work Alienation","authors":"Imran Saeed Et al.,","doi":"10.51239/nrjss.v0i0.8","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.8","url":null,"abstract":"A limited study has been conducted on the relationship between organizational cynicism and work outcomes in the area of management and organizational behavior. The purpose of this study was to investigate the main effects of organizational cynicism on job stress and employee performance. This study also examined the mediating role of work alienation a mechanism through which organizational cynicism affects different employee negative as well as positive outcomes. This study is based on the well-known theory of Cognitive appraisal theory of stress (Lazarus & Folkman, 1984) to justify the relationship of the proposed research model. The study collected data from the employee (n=350) working in the manufacturing and service sector of Pakistan. A Cross-sectional time lag research design was used for data collection in this study. The finding revealed that organizational cynicism is positively related to job stress and negatively related to job performance. Complete support was found for all hypotheses. Moreover, the findings further demonstrated that work alienation mediated the relationship between organizational cynicism and work outcomes. Support was found for all direct and indirect mediation effects.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123570284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Internal Marketing and Human Resource Management to Foster Customer Oriented Behavior among Employees: A Study on Mega Retail Stores in Karachi","authors":"Sarfaraz Ahmed Shaikh Et al.,","doi":"10.51239/nrjss.v0i0.11","DOIUrl":"https://doi.org/10.51239/nrjss.v0i0.11","url":null,"abstract":"Primal intent to undertake this research work is to adjudicate the stature of mindfulness on Internal Marketing notion among commercial establishments and to comprehend the part of workers/employees (particularly forward-facing or end representatives) for providing exceptional client services. Likewise, the reason or motive for this study is to survey the effect of Internal Marketing Approach and HRM practices for accomplishing management magnificence in terms of service excellence. This examination included utilization of surveys duly completed through a total of 500 persons who had the diversified ethnic, demographic and social class backgrounds. To incorporate and examine the information, SPSS programming was utilized. Information, examination, and consequent near outcomes plainly recommended that if workers are kept well by their management, predominantly through their development, motivation and a long-term retention of such talents, thus making their organization to have the capacity to foster service-oriented culture throughout the organization. Somehow, the idea of internal marketing is still not being executed in the organizations, resulting in poor customer services leading to dissatisfaction. The results of this study may help the retail business heads to comprehend which factors are viewed as critical to cultivate service-oriented behavior for utmost service delivery toward the customer and which factor can be further subjugated for further enhancement of service-oriented behavior.","PeriodicalId":286621,"journal":{"name":"NICE Research Journal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114236003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}