2022 IEEE International Professional Communication Conference (ProComm)最新文献_第8页

A Research Focused Approach to Customer Discovery 以研究为中心的顾客发现方法

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00011

William J. Makowski, Thomas L. Martin, W. A. Schaudt

{"title":"A Research Focused Approach to Customer Discovery","authors":"William J. Makowski, Thomas L. Martin, W. A. Schaudt","doi":"10.1109/ProComm53155.2022.00011","DOIUrl":"https://doi.org/10.1109/ProComm53155.2022.00011","url":null,"abstract":"Head injuries in football and bicycling highlight the severe disconnect between impact scenarios, injury biomechanics, standards and solutions for personal protective equipment. They also demonstrate the broader need for better methods in product development. This need is further illustrated in entrepreneurship, as the failure rate for product development is anywhere between 30 to 75%. To improve performance and reduce the failure rates of start-ups, new venture teams and nationally funded programs such as I-Corps adopted product development methods such as Lean Canvas and Customer Discovery. However, there are still challenges with these methodologies. Other than “listen,” there is limited training for developing questions and conducting interviews. As a result, shortcomings in both the personal protective equipment industry and product development in entrepreneurship demonstrate the need to understand the foundational elements of each, in a way that is grounded in research. The purpose of this case study is to address those shortcomings, identify areas for innovation and improve safety for athletes. The case study is grounded in qualitative research methods and is executed by implementing Customer Discovery. The application of the methodologies is expected to create a product development framework for entrepreneurs, implementing it with individuals that use bicycle helmets and bike industry personnel.","PeriodicalId":286504,"journal":{"name":"2022 IEEE International Professional Communication Conference (ProComm)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131539062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Rhetorical Accessibility as Political Legitimacy: The Role of Style in NSA Surveillance Discourse 修辞的可及性作为政治合法性:风格在国家安全局监视话语中的作用

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00076

Calvin Pollak

引用次数: 0

Workshop: Technical Presentation Skills for STEM Professionals 工作坊:STEM专业人员的技术表达技巧

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/procomm53155.2022.00096

Franklin J. DiBartolomeo

引用次数: 0

Extended Abstract: International Graduate Students’ Experiences in Teaching and Learning Academic Writing in Engineering: The Case of a Genre Analysis Course 国际研究生在工程专业学术写作教学中的经验:以一门体裁分析课程为例

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00041

Rabail Qayyum, Helaleh Khoshkam

引用次数: 0

Integrating Intercultural Communication into a Required Engineering Communication Course with a Critical and Activist Approach: towards Engineering Justice 用批判和积极的方法将跨文化交际融入工程交际必修课程:走向工程公正

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00056

Hua Wang

引用次数: 0

Cultural Differences in Web Design on Chinese and Western Websites: A Literature Review 中西方网站设计的文化差异:文献综述

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00023

Yaxing Li, J. Karreman, M. Jong

{"title":"Cultural Differences in Web Design on Chinese and Western Websites: A Literature Review","authors":"Yaxing Li, J. Karreman, M. Jong","doi":"10.1109/ProComm53155.2022.00023","DOIUrl":"https://doi.org/10.1109/ProComm53155.2022.00023","url":null,"abstract":"Understanding cultural differences in web design is essential to facilitate cross-cultural communication and guide website localization. A literature review has been done with 17 studies that compare design elements of Chinese and Western websites. We found most results of the studies were difficult to compare, since different design elements or different attributes of the same elements were investigated. Only a few consistent findings could be drawn from the reviewed studies: (1) Chinese websites have more items and active elements, while Western websites have more footers; (2) Chinese websites use more red and blue colors, and links opening in new windows. By contrast, Western websites use more white color and underlined links; (3) Chinese websites have more images related to leaders or ceremonies, while Western websites have more images related to daily life or nature. We also found that most studies relate the differences to various dimensions of Hofstede’s or Hall’s cultural models, but the explanations sometimes raise questions. Based on the findings of this review, a discussion on future directions of cross-cultural design studies is presented.","PeriodicalId":286504,"journal":{"name":"2022 IEEE International Professional Communication Conference (ProComm)","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123449252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

“It Can’t Tell You How to Do That.” Suggesting a Faculty-Focused Subgenre of Instructional Writing “它不能告诉你怎么做。”建议以教师为中心的教学写作亚类型

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00006

Alfred Owusu-Ansah, M. Jarvie-Eggart

{"title":"“It Can’t Tell You How to Do That.” Suggesting a Faculty-Focused Subgenre of Instructional Writing","authors":"Alfred Owusu-Ansah, M. Jarvie-Eggart","doi":"10.1109/ProComm53155.2022.00006","DOIUrl":"https://doi.org/10.1109/ProComm53155.2022.00006","url":null,"abstract":"As we prepare new engineers to take on the fourth industrial revolution, engineering faculty are tasked with selecting, learning, evaluating, using, and teaching new technologies to apprentice engineers. To understand how these important tasks are being achieved, 21 engineering faculty members in a STEMfocused Midwest US university were interviewed. Engineering faculty showed an awareness of the rhetorical power of manuals and other instructional resources. Unfortunately, these resources are often inadequately designed to meet the unique needs of engineering faculty. In this paper, we propose that there is an exigency for a faculty-focused subgenre of instructional writing which addresses the needs of engineering instructors who teach students how to use technology while simultaneously learning how to use it themselves. Because of the overwhelming roles that faculty perform, we propose that the composition of this sub-genre should be the duty of technical writers who work closely with technology developers and engineering faculty. We forward that such a subgenre may find space in digital and non-digital learning resources through the inclusion of both the technical information necessary to use the technology, as well as pedagogical tools and activities to support student learning. These materials should be released in accordance with technology updates to ensure faculty are best positioned to teach the most current technologies. The proposed faculty-focused instructional writing subgenre may have implications beyond engineering education, because the need for learning resources may not be unique to engineering faculty, and likely exists for all university faculty learning and introducing new technologies within their courses.","PeriodicalId":286504,"journal":{"name":"2022 IEEE International Professional Communication Conference (ProComm)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123257208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Extended Abstract: Collaboration, Communication, Curiosity and Critical Thinking: the 4 Cs of Developing Teamwork in Chinese STEM Students 协作、沟通、好奇心和批判性思维:培养中国STEM学生团队合作的4c

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00018

Constance Van Horne, Tzipora Rakedzon

引用次数: 0

Extended Abstract: The Case for Supplemental Style Guides 扩展摘要:补充风格指南的案例

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00081

Allison Durazzi

引用次数: 0

Human-AI Collaborative Writing: Sharing the Rhetorical Task Load 人-人工智能协作写作:分担修辞任务负荷

2022 IEEE International Professional Communication Conference (ProComm) Pub Date : 2022-07-01 DOI: 10.1109/ProComm53155.2022.00053

Alan M. Knowles

引用次数: 0