ComFin Research最新文献_第5页

A Study on Brand Enhancement with Celebrity Endorsement 名人代言对品牌提升的影响研究

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6152

S. Deepalakshmi, K. Antony Baskaran

{"title":"A Study on Brand Enhancement with Celebrity Endorsement","authors":"S. Deepalakshmi, K. Antony Baskaran","doi":"10.34293/commerce.v10is1-oct.6152","DOIUrl":"https://doi.org/10.34293/commerce.v10is1-oct.6152","url":null,"abstract":"The general belief among advertisers is that brand communication messages delivered by celebrities and famous personalities generate a higher appeal, attention and recall than those executed by non-celebrities. The quick message-reach and impact are all too essential in today’s market. The importance of a celebrity-brand match and the various roles played by them as brand associates show the momentum this strategy has gained in the last decade. India is a country where people are star-struck by film stars, cricketers, politicians, and even criminals. The celebrity endorsement strategy must be integrated with target market characteristics, and the other elements of the marketing mix such as product design, branding, packaging, and pricing. The message execution that will be mouthed by the celebrity must likewise be made clear and single-minded. This can be done by aligning the spirit of the brand to the product, or by using a celebrity because it ensures that people will notice you, and hopefully remember what the brand is saying. This study shows the brand enhancement with celebrity endorsement. The respondents are chosen from Vaniyambadi town, chi-square test, Kolmogorov- smirnov test for a single samplewas used to analyse the brand enhancement with celebrity endorsement.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121715605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Covid 19 on the Growth of Home Based Businesses Covid - 19对居家企业增长的影响

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6143

J. Davis, Priya Antony Chiramel

引用次数: 0

Study on Factors Influencing Women Investors in Capital Market 资本市场女性投资者的影响因素研究

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6148

Umadevi P, Nanet Joy, G. Babu

引用次数: 0

Fintech and Digitalisation of Financial Services: An Overview 金融科技与金融服务数字化:综述

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6144

Sathvik S

{"title":"Fintech and Digitalisation of Financial Services: An Overview","authors":"Sathvik S","doi":"10.34293/commerce.v10is1-oct.6144","DOIUrl":"https://doi.org/10.34293/commerce.v10is1-oct.6144","url":null,"abstract":"Fintech refers to use of finance and technology together to increase the efficiency of activities related to finance and automation of financial services. The Financial Stability Board (FSB) define fintech as “technologically enabled financial innovation that results in business models, applications, processes or products with an associated material effect on financial markets and institutions and the provision of financial services”. With the advancement of technology, fintech ecosystem at global and national level continues to grow at fast pace. Fintech is considered as technological innovation in the area of financial services which use digital platforms to bring out changes in the existing systems. Penetration of mobile and digital banking has kept the movement of fintech services at larger pace. The purpose of this study is to understand the role of fintech in delivering financial services, to look over the major driving forces that encourage fintech services and also to understand the major challenges faced by Indian Fintech firms. The present study is purely conceptual and descriptive in nature and the secondary data pertaining to the study has been collected from published articles and reports of NASSCOM, MEDICI and KPMG etc and author has collected data from online sources. The findings of the study revealed that Vibrant investment ecosystems, digital infrastructure, demographic factors, flexi policies of government were the major triggers of fintech revolution.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124087390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Impact of Online Marketing on Customer in Rural Areas at Ambur 安布尔农村地区网络营销对消费者的影响研究

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6147

P. Kavitha

{"title":"A Study on Impact of Online Marketing on Customer in Rural Areas at Ambur","authors":"P. Kavitha","doi":"10.34293/commerce.v10is1-oct.6147","DOIUrl":"https://doi.org/10.34293/commerce.v10is1-oct.6147","url":null,"abstract":"Online marketing is the concept which emerges in a last decade. It evolved very well in western countries. It concentrates more on Chronic equipment one more area in which this marketing concentrates is the educational sector The customer are focused in the internet only for the purpose of information but as the technology improve and the people started migration. They concentrated in e-online marketing. Close to 70% of India’s population resides in villages, and are in the rural segment. With India truly on the path of global IT leadership, it first needs to look into itself or not. With the advent of E-commerce, one reason for the same is that urban business have all the advantages of technology, while rural business. Rural India has not been able to take advantage of ICT (information and communication technology). Basic strategy to be followed in e-online marketing is the creating awareness of the product or service. It is not easy to create the awareness of the product. If the segment is very niche, it is so tedious to attract the peoples mind. It requires lot of creativity and data regarding the product or service. The online marketing has impact on the rural marketing. The study is undertaken to identify the factors influencing purchase and study the attune of customers.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130084124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Corporate Social Responsibility of Industrial Owners in Vellore District 韦洛区工业业主企业社会责任研究

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6168

Dr.P. Kavitha

引用次数: 0

Landscape of Entrepreneurial Finance: Evidence from Cross- National Studies 创业融资的景观:来自跨国研究的证据

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6142

Sathvik S

{"title":"Landscape of Entrepreneurial Finance: Evidence from Cross- National Studies","authors":"Sathvik S","doi":"10.34293/commerce.v10is1-oct.6142","DOIUrl":"https://doi.org/10.34293/commerce.v10is1-oct.6142","url":null,"abstract":"The success of any venture or start up and economic development of nation does not just happen they are the outcomes of the combination of flexible business environment, government policies, planning, efforts and innovations of an entrepreneurs a right combination of all the factors results in achievement of entrepreneurs. The factors contributing to the development of any economy are labor, land, technology, natural resources, capital and entrepreneurship. Among all the factors key component is entrepreneur and Capital. In practice an entrepreneur faces many hurdles while setting up his enterprises. Financing is a major problem faced by most of the entrepreneurs hence it is essential to consider the various sources of entrepreneurial finance available to start a new business. In this research article author has made an effort to trace out the sources of entrepreneurial finance potentially makes it easier to raise the funds and develop the startups. The objective of the study is to identify the financial sources to start new ventures, and to understand the capitalization theories. To look over the literature carried in the domain of entrepreneurial finance and also to offer principle findings of the study in entrepreneurial finance.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128284036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Problems of Exporting Basmati Rice at Panjab 旁遮普巴斯马蒂大米出口问题研究

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6150

Dr. P. Kavitha, M.Com, M.Phil

引用次数: 0

A Study on the Prospects and Problems Faced by Women Entrepreners in Kerala After Covid-19 Pandamic 新冠肺炎疫情后喀拉拉邦女企业家的前景与问题研究

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6141

Aswathy M V

{"title":"A Study on the Prospects and Problems Faced by Women Entrepreners in Kerala After Covid-19 Pandamic","authors":"Aswathy M V","doi":"10.34293/commerce.v10is1-oct.6141","DOIUrl":"https://doi.org/10.34293/commerce.v10is1-oct.6141","url":null,"abstract":"Women’s skills and knowledge, their talents and abilities in business and compelling desire of wanting to do something positive are some of the reasons for the women entrepreneurs to organize industries. Empowering women in entrepreneurship leads to break the inequalities and reduce the poverty. The purpose of the study is to explore and determine the problems faced by women entrepreneurs like financial problems, economic problems etc. The study also aims to understand the prospects of women entrepreneurs and what are the various motivational factors influence them to start their businesss and also make an evaluaton regards government support activities. The study is limited only to women entreprenuers of selected groups in Thrissur distict. The information was collected from 100 entreprenuers during 2022 to 2022 .The important factor which influnced the selection of Thrissur district was the familiarity with the study area of the researcher to the women entreprenuers and familiarity with the people. These factors made rapport building and data collection reliable and easy. The main objective of the study is to determine the various problems faced by women entrepreneurs and also to detrmine their satisfaction level of entrepreneurship. Questionaire and shedule is used as data collection tool. It includes demographic profile, influencing factors and the major problems faced by women entreprenurs.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131749747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Humor Advertising Appeals on Consumer Purchase Intention in Vaniyambadi Town 幽默广告诉求对Vaniyambadi镇消费者购买意愿的影响

ComFin Research Pub Date : 2022-10-21 DOI: 10.34293/commerce.v10is1-oct.6169

S.P. Sathiyaneela

引用次数: 0