Study on Factors Influencing Women Investors in Capital Market

We have seen a positive shift in women’s empowerment and financial progress in recent years. Women’s personal interests in taking up occupations to achieve pen career objectives and economic development changed over this time period. Traditionally, women have preferred to invest in assets that provide a higher rate of return. By this time, women were attempting to alter traditional investing methods and the nature of investing. This study aims to discover the elements that influence women’s investment behavior. The study’s goals are to learn about women investors’ risk preferences and awareness of capital market goods, as well as their trading and investment tactics. This is an analytical study in which we used primary data. Using easy sampling, primary data was acquired from 113 samples from the Thrissur Corporation. According to the findings of the research, the majority of respondents is unaware of the various capital market products and is still attempting to learn about the market by attending webinars and other events.