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Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas 付费电视的顾客在印度尼西亚:挑战保持忠诚的移动障碍
Journal of Business Management Education (JBME) Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.15989
Nisaa Nursyabanniyah Wahyuddin, Ratih Hurriyati, Lisnawati Lisnawati
{"title":"Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas","authors":"Nisaa Nursyabanniyah Wahyuddin, Ratih Hurriyati, Lisnawati Lisnawati","doi":"10.17509/jbme.v4i1.15989","DOIUrl":"https://doi.org/10.17509/jbme.v4i1.15989","url":null,"abstract":"This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126610372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Analisis kepuasan kerja karyawan bank penkreditan rakyat dilihat dari lingkungan kerja dan kompensasi 对银行员工满意度的分析来自工作环境和薪酬
Journal of Business Management Education (JBME) Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.16362
Dian Agustina, Syamsul Hadi Senen, Masharyono Masharyono
{"title":"Analisis kepuasan kerja karyawan bank penkreditan rakyat dilihat dari lingkungan kerja dan kompensasi","authors":"Dian Agustina, Syamsul Hadi Senen, Masharyono Masharyono","doi":"10.17509/jbme.v4i1.16362","DOIUrl":"https://doi.org/10.17509/jbme.v4i1.16362","url":null,"abstract":"The aim of the research is to find out the influence of work environment on job satisfaction, compensation on job satisfaction, and work environment and compensation on job satisfaction. The object which used as analysis unit in this research were employees of citizenry’s bank X. This research used verifivicative and explanatory survey as method. Data collection techniques is using questionnaires with 25 respondents as sample. The results of this research found that the influence of work environment on  job satisfaction is in the strong category, compensation that affects employee job satisfaction is in the strong category, and work environment and compensation have a strong influence on employee job satisfaction of the citizenry’s bank X. However, this research found that if the condition of work environment is conducive, it will increase employee job satisfaction. On the other hand, if the implementation of compensation goes well, the employee job satisfaction will increase. Moreover, if the condition of work environment is conducive and implementation of compensation goes well, then the job satisfaction of employees citizenry’s bank X will increase","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117014666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Political Marketing Mix Mahasiswa Dalam Pilgub Jabar 2018
Journal of Business Management Education (JBME) Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.15999
Mochamad Ilyas Gia Septian, R. D. H. Utama, Ridwan Purnama
{"title":"Political Marketing Mix Mahasiswa Dalam Pilgub Jabar 2018","authors":"Mochamad Ilyas Gia Septian, R. D. H. Utama, Ridwan Purnama","doi":"10.17509/jbme.v4i1.15999","DOIUrl":"https://doi.org/10.17509/jbme.v4i1.15999","url":null,"abstract":"ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study. ","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116047716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Apakah perceived usefulness dapat meningkatkan continuance intention? Apakah感知有用性dapat meningkatkan延续意图?
Journal of Business Management Education (JBME) Pub Date : 2019-05-15 DOI: 10.17509/jbme.v4i1.15887
Nilam Larassita, G. Razati, S. Sulastri
{"title":"Apakah perceived usefulness dapat meningkatkan continuance intention?","authors":"Nilam Larassita, G. Razati, S. Sulastri","doi":"10.17509/jbme.v4i1.15887","DOIUrl":"https://doi.org/10.17509/jbme.v4i1.15887","url":null,"abstract":"The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123616387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS KARAKTERISTIK PEKERJAAN, KEPUASAN KERJA DAN KINERJA KARYAWAN (STUDI KASUS PADA CV SAPUTRA JAYA CIMAHI) 分析工作特征、工作满意度和工作表现(ccv saanak JAYA CIMAHI案例研究)
Journal of Business Management Education (JBME) Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i2.14260
Nefertari Edisa, Syamsul Hadi Senen, Masharyono Masharyono
{"title":"ANALISIS KARAKTERISTIK PEKERJAAN, KEPUASAN KERJA DAN KINERJA KARYAWAN (STUDI KASUS PADA CV SAPUTRA JAYA CIMAHI)","authors":"Nefertari Edisa, Syamsul Hadi Senen, Masharyono Masharyono","doi":"10.17509/jbme.v3i2.14260","DOIUrl":"https://doi.org/10.17509/jbme.v3i2.14260","url":null,"abstract":"Purpose - The purpose of this research is to know the decription of job characteristics, job satisfaction and job performance.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 75 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that job characteristics in the category is appropriate with the score 86%, job satisfaction is in the high category with a score 85% and job performance is in high category with a score 87%.Originality/value - This research giving a basic for understanding job characteristics, job satisfaction and job performance issues on employee. The difference of this research with the previous research are on the object, variable, theory and references. ","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124632960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KECUKUPAN MODAL TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH 资本补助对伊斯兰公共银行盈利能力的影响
Journal of Business Management Education (JBME) Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I3.14317
Pipin Nugrahanti, Heraeni Tanuatmodjo, I. Purnamasari
{"title":"PENGARUH KECUKUPAN MODAL TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH","authors":"Pipin Nugrahanti, Heraeni Tanuatmodjo, I. Purnamasari","doi":"10.17509/JBME.V3I3.14317","DOIUrl":"https://doi.org/10.17509/JBME.V3I3.14317","url":null,"abstract":"Purpose - The purpose of this research are to descript of capital adequacy, the descript of profitability, while the purpose of this study is to determine the description of perception capital adequacy to profitability in Islamic bank.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data  of each Islamic Bank period 2012-2016 with analysis technique using simple linear regression. Sampling in this research use purposive sampling.Findings - The result showed that the capital adequacy level has a positive effect to profitability.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124047959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
GAMBARAN BRAND EXPERIENCE DAN CUSTOMER-BASED BRAND EQUITY PADA SITUS WEDDING MARKETPLACE BRIDESTORY DI INDONESIA INDONESIA 甘巴兰品牌体验丹以客户为基础的品牌资产帕达地点婚礼市场新娘故事迪印度尼西亚印度尼西亚
Journal of Business Management Education (JBME) Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I3.14319
Nurfitriani Nurfitriani, L. Wibowo, B. Widjajanta
{"title":"GAMBARAN BRAND EXPERIENCE DAN CUSTOMER-BASED BRAND EQUITY PADA SITUS WEDDING MARKETPLACE BRIDESTORY DI INDONESIA INDONESIA","authors":"Nurfitriani Nurfitriani, L. Wibowo, B. Widjajanta","doi":"10.17509/JBME.V3I3.14319","DOIUrl":"https://doi.org/10.17509/JBME.V3I3.14319","url":null,"abstract":"Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132398867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
KETERAMPILAN WIRAUSAHA UNTUK KEBERHASILAN USAHA 商业成功企业家的技能
Journal of Business Management Education (JBME) Pub Date : 2018-12-11 DOI: 10.17509/jbme.v3i3.14315
Sunan Purwa Aji, Hari Mulyadi, Bambang Widjajanta
{"title":"KETERAMPILAN WIRAUSAHA UNTUK KEBERHASILAN USAHA","authors":"Sunan Purwa Aji, Hari Mulyadi, Bambang Widjajanta","doi":"10.17509/jbme.v3i3.14315","DOIUrl":"https://doi.org/10.17509/jbme.v3i3.14315","url":null,"abstract":"Objective - to know the description of entrepreneurial skills to business success.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses verifikatif approach with explanatory survey method. A total of 34 respondents as samples using saturated samples. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - Entrepreneurial skills have a significant effect on business success.Originality - differences are found in independent variables, research objects and methods, population and sample research, research periods, measurement tools and research results, as well as sources of foreign theories and journals and books.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126817851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
GAMBARAN PENGARUH IMPLEMENTASI KNOWLEDGE MANAGEMENT TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN PENDAPATAN DAERAH KOTA BANDUNG
Journal of Business Management Education (JBME) Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I3.14316
Shenny Syafarina, Syamsul Hadi Senen, S. Sumiyati
{"title":"GAMBARAN PENGARUH IMPLEMENTASI KNOWLEDGE MANAGEMENT TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN PENDAPATAN DAERAH KOTA BANDUNG","authors":"Shenny Syafarina, Syamsul Hadi Senen, S. Sumiyati","doi":"10.17509/JBME.V3I3.14316","DOIUrl":"https://doi.org/10.17509/JBME.V3I3.14316","url":null,"abstract":"Purpose - The purpose of this research is to know the decription the influence of knowledge management implementation toward employee performance in Bandung city revenue Management agency.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 74 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that knowledge managemnt in the category is good with a score 81,9% , and employee performence is in high category with a score 86%.Originality/value - This research giving a basic for understanding work dicipline, work culture and issues on organizatonal citizenship behavior. The difference of this research with the previous research are on the object, variable, theory and references.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"7 7-8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120918240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
GAMBARAN LEVERAGE DAN RETURN SAHAM PERUSAHAAN SUBSEKTOR SEMEN YANG TERDAFTAR DI BEI PERIODE 2012-2016 《杠杆时代》和2014年至2016年上市的水泥分水岭公司股票回报率
Journal of Business Management Education (JBME) Pub Date : 2018-12-11 DOI: 10.17509/JBME.V3I2.14213
Gilman Mughni, A. Surachim, E. Tarmedi
{"title":"GAMBARAN LEVERAGE DAN RETURN SAHAM PERUSAHAAN SUBSEKTOR SEMEN YANG TERDAFTAR DI BEI PERIODE 2012-2016","authors":"Gilman Mughni, A. Surachim, E. Tarmedi","doi":"10.17509/JBME.V3I2.14213","DOIUrl":"https://doi.org/10.17509/JBME.V3I2.14213","url":null,"abstract":"Purpose - The purpose of this study is to obtain an overview of leverage and stock return.Design / methodology / approach - The design of this study is time series design. This research uses descriptive approach with explanatory survey method. Sample in this research are income statement of cement subsector companies which listed on IDX 2012-2016 period. The analysis technique used is descriptive technique by using leverage and stock return calculation formulas.Findings - Based on the results of the study using descriptive analysis, the results indices that leverage of cement subsector companies which listed on IDX 2012-2016 period are decrease and stock return of cement subsector companies which listed on IDX 2012-2016 period are fluctuative.Originality / value - This research provides a basic for understanding issues of leverage and stock return. The difference of this research with the previous research is located on the object this research object are cement subsector companies which listed on IDX 2012-2016 period and using theory or reference different from previous researchers.","PeriodicalId":277516,"journal":{"name":"Journal of Business Management Education (JBME)","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116516976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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