International Journal on Recent Trends in Business and Tourism最新文献_第4页

IS SOCIAL MARKETING HAVING AN INFLUENCE ON PANDEMIC COVID'19? A REVIEW BASED STUDY 社会营销对2019冠状病毒病有影响吗?基于回顾的研究

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2022.v06i01.005

Indrajit Ghosal, Khushbu Agarwal

{"title":"IS SOCIAL MARKETING HAVING AN INFLUENCE ON PANDEMIC COVID'19? A REVIEW BASED STUDY","authors":"Indrajit Ghosal, Khushbu Agarwal","doi":"10.31674/ijrtbt.2022.v06i01.005","DOIUrl":"https://doi.org/10.31674/ijrtbt.2022.v06i01.005","url":null,"abstract":"The application of commercial marketing principles and technologies to influence target audiences' voluntary behaviour to enhance their lives or the society in which they live is known as social marketing. Since its inception in the early 1970s, Social Marketing (SM) has made tremendous progress and has had a significant positive impact on social issues such as health, injury prevention, the environment, community involvement, and, more recently, financial well-being. Our research focused solely on India, and this paper examined how Social Marketing can have a large impact during the COVID – 19 epidemics, as well as the good and bad consequences of Social Marketing in COVID – 19 in India, using a variety of reviews. Methods: For this study, a systematic Literature review using the PRISMA approach was undertaken for the last one and a half years, from January 2020 to July 2021, on the current COVID condition. The Article has been collected from many good databases with good index like ABS, ABDC, Scopus, WOS and Science Direct. To this investigation, Researcher have searched digital marketing, restricted to the title, ‘Digital marketing’, ‘Effect of SM’ and COVID’19 lockdown. Results: Since the pandemic has been down for only 1.6 years and very little bit article have published based on current title, this study found 53 articles in the scientific literature, but only 23 were qualified as eligible according to the scientific criteria. Discussion: This review paper focused on the favourable impact of Social marketing in post the Covid'19 digital world.","PeriodicalId":274387,"journal":{"name":"International Journal on Recent Trends in Business and Tourism","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131768927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Methodical Approach to Job Analysis in A Typical Indian Manufacturing Organization 一个典型的印度制造业组织的工作分析方法

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2022.v06i02.002

S. Ganesh, G. Vaishnavi, Kavitha Rajayogan

引用次数: 1

Wechat Discontinuation Intention Analysis: How Fatigue Acts as a Moderator between Information Irrelevance, Information Overload, and Communication Overload 中断意向分析:疲劳如何在信息无关、信息过载和通信过载之间起调节作用

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2021.v07i03.005

Rufeng Liu, Zhang Nan, jianqiang Zhu

{"title":"Wechat Discontinuation Intention Analysis: How Fatigue Acts as a Moderator between Information Irrelevance, Information Overload, and Communication Overload","authors":"Rufeng Liu, Zhang Nan, jianqiang Zhu","doi":"10.31674/ijrtbt.2021.v07i03.005","DOIUrl":"https://doi.org/10.31674/ijrtbt.2021.v07i03.005","url":null,"abstract":"The present study aims to examine the association between the intention to discontinue the use of WeChat and three primary factors, namely information irrelevance, information overload, and communication overload. Furthermore, it investigates the moderating influence of fatigue on this association. WeChat, a widely utilized instant messaging application, provides a plethora of features and an extensive array of information, thereby potentially inducing overwhelming experiences among its users. The inclusion of extraneous information on WeChat has a detrimental impact on its effectiveness, as excessive amounts of information and communication can result in cognitive overload and reduced user satisfaction. This study posits that fatigue, which arises from extended exposure to excessive stimuli, serves as a moderator in the association between the aforementioned factors and users' intentions to cease using WeChat. Gaining a comprehensive understanding of the role that fatigue plays as a moderator is of utmost importance for developers and designers in order to effectively enhance user experiences and minimize intentions of discontinuation. Through the implementation of a thorough analysis, the primary objective of this study is to offer significant and valuable insights into the intricate dynamics surrounding the discontinuation of WeChat. By doing so, this research aims to contribute to the advancement of strategies that effectively enhance user satisfaction and mitigate intentions of discontinuation.","PeriodicalId":274387,"journal":{"name":"International Journal on Recent Trends in Business and Tourism","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132143359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis of the Impact of Brand Image on Consumer Purchase Behavior 品牌形象对消费者购买行为的影响分析

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2023.v07i02.003

Yan Hui, S. Salman

引用次数: 1

Factors Affecting Human Resource and Infrastructure in the Universities of Indonesia 影响印尼大学人力资源和基础设施的因素

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2022.v06i04.003

Zulkarnain Siregar

{"title":"Factors Affecting Human Resource and Infrastructure in the Universities of Indonesia","authors":"Zulkarnain Siregar","doi":"10.31674/ijrtbt.2022.v06i04.003","DOIUrl":"https://doi.org/10.31674/ijrtbt.2022.v06i04.003","url":null,"abstract":"This study aims to test whether the expertise of human resources and the availability of infrastructure, can improve the reputation of universities. The variables were developed from the theory of Resources Based View (RBV). Furthermore, the development of these variables is described with Infrastructure, human resource skills, and reputation in increasing the competitiveness of universities. The data collection method used was questionnaires and interviews. The questionnaire was prepared using the three variables in the study, namely human resources skills, infrastructure, and university reputation. The respondents of this study were 230 people. The respondent's profession as a whole is a lecturer. The questionnaire in this study used a measurement scale called the Likert scale. Subsequently, the data from the questionnaire was processed using Partial Least Square (PLS). Based on data collection, the results found human resources skills related to the reputation of the university. Infrastructure affects the strength of reputation and human resources skills. The results of this study show human resources skills and infrastructure greatly affect the reputation of universities. This is due to the ability of human resources supported by infrastructure will increase the competitiveness of the university.","PeriodicalId":274387,"journal":{"name":"International Journal on Recent Trends in Business and Tourism","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114729625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Exploratory Study of Supply Chain Management Practices’ Content Analysis and Future Perspectives: A Case Study 供应链管理实务的内容分析与未来展望:个案研究

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2022.v06i03.004

Meera Aldhaheri, Meera Alkuwaiti, Amna Alhassani, M. Almansoori, Waad Alalawi, G. Khalifa

引用次数: 0

WOMEN TRAVEL WRITINGS: A JOURNEY OF SYMBOLISM 女性游记:象征主义之旅

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2022.v06i01.003

Shilpi Kalwani

引用次数: 0

Creativity and Tourism: Four Creative Cities in Indonesia 创意与旅游:印尼四大创意城市

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2021.v07i03.006

Isabella Fitria Andjanie, Heru Purboyo H. Putro

引用次数: 0

Assessment of the Job Satisfaction of Teachers in respect of Al-Ameen Mission Group of School in West Bengal 西孟加拉邦Al-Ameen宣教团教师工作满意度评估

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2022.v06i04.001

Md Mohasin Ali, Indrajit Ghosal, Rituparna Ghosh

{"title":"Assessment of the Job Satisfaction of Teachers in respect of Al-Ameen Mission Group of School in West Bengal","authors":"Md Mohasin Ali, Indrajit Ghosal, Rituparna Ghosh","doi":"10.31674/ijrtbt.2022.v06i04.001","DOIUrl":"https://doi.org/10.31674/ijrtbt.2022.v06i04.001","url":null,"abstract":"The goal of this study was to identify the factors influencing teacher job satisfaction at Al-Ameen Group of Schools in West Bengal. The descriptive survey methodology was used for the investigation. These schools were chosen at random to participate in the pilot project. Information was gathered using a structured and validated questionnaire. The instrument underwent face and content validation, and the Alpha reliability approach was used to assess the instrument's reliability. The obtained Alpha Reliability coefficient was 0.763. Using factor analysis and descriptive statistics, the data were coded and examined. According to a factor analysis, eight factors explained 65.187% of the variation in teachers' job satisfaction. Security of teachers, teaching resources and infrastructure, financial incentives, role of supervisors, working order, monthly remuneration, non-financial incentives, and health scheme were the eight elements. Security of teachers, teachings resources and infrastructure, financial incentives, and role of supervisors were the main contributors to teachers' job satisfaction. The survey also showed that salary for teachers was increased and that non-financial incentives were infrequently given to them. Therefore, it was advised that responsible authorities should plan ways to support increasing teacher satisfaction in schools by offering enough security, infrastructure, instructional materials, and health care.","PeriodicalId":274387,"journal":{"name":"International Journal on Recent Trends in Business and Tourism","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114470270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Motivators in Employees' Knowledgeably Unethical Behavior 激励因素在员工明知不道德行为中的作用

International Journal on Recent Trends in Business and Tourism Pub Date : 1900-01-01 DOI: 10.31674/ijrtbt.2023.v07i02.006

Qin Liping, R. Rosli

引用次数: 0