{"title":"Media Entrepreneurs and Market Dynamics","authors":"Dinara Tokbaeva","doi":"10.4018/JMME.2019010103","DOIUrl":"https://doi.org/10.4018/JMME.2019010103","url":null,"abstract":"The post-Soviet space has seen a large-scale transformation of media markets that is marked with an unprecedented rise of entrepreneurial initiatives across business sectors, including media businesses. This paper analysed the dynamics of Russian media markets and the challenges of Russian media entrepreneurs. The media markets of Russia shifted toward more concentration and fragmentation, and media holdings are continuously gaining more power. This paper also looked at the regional media markets of Russia. According to research, there are less than 20 self-sustainable regional media holdings in Russia due to the low capacity of regional advertising markets. National media holdings have a diversified portfolio consisting of different types of media with a growing fraction of digital media companies, and the regional media lag behind in terms of its digital component. Most regional media holdings operate traditional media. Their digital channels are yet to be developed, despite the chief executives' acknowledgement that the future of revenue streams comes from digital channels.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123665376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategic Media Entrepreneurship","authors":"S. Horst, P. Murschetz","doi":"10.4018/JMME.2019010101","DOIUrl":"https://doi.org/10.4018/JMME.2019010101","url":null,"abstract":"Entrepreneurship and strategy enable media organizations to create new ideas and bring them to the market. However, despite their practical importance, synergistic combinations of these theories are currently under-investigated. Therefore, the objective of this paper is to theoretically explore the phenomenon of strategic media entrepreneurship and lay the foundations for further investigation and theory development. The paper highlights a convergence of strategy and entrepreneurship and shows how they add to organizational success through developing visions, exploring and exploiting opportunities, managing people, building networks, driving creativity, and facilitating strategic planning. Ultimately, the paper contributes by uncovering and reflecting on the assumptions of current theoretical approaches in strategic media management and media entrepreneurship through targeted problematization. This provides the basis for opening new discussions, generating new theories, and exploring emerging phenomena around strategic media entrepreneurship.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125483296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Communicating With Customers Using Artificial Intelligence","authors":"Aldo van Weezel","doi":"10.4018/JMME.2019010106","DOIUrl":"https://doi.org/10.4018/JMME.2019010106","url":null,"abstract":"Artificial intelligence is everywhere. It helps us to find the next movie to watch and guide us in the city to avoid traffic jams while driving. It is also replacing human operators in call centers in order to help customers in need of assistance. This replacement is a piece of software called a chatbot, which is capable of processing natural language to answer instantly a question of a customer. This industry report tells the story of Easybots, a start-up focused on delivering chatbots for medium to large companies willing to improve the experience of digital customers.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123431234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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