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Journal of Media Management and Entrepreneurship最新文献

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How to Succeed as an Entrepreneur in Africa 如何在非洲成功创业
Journal of Media Management and Entrepreneurship Pub Date : 2022-01-01 DOI: 10.4018/jmme.310935
Gabriel Kabanda
{"title":"How to Succeed as an Entrepreneur in Africa","authors":"Gabriel Kabanda","doi":"10.4018/jmme.310935","DOIUrl":"https://doi.org/10.4018/jmme.310935","url":null,"abstract":"<p />","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123645731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Digital Leadership 数字的领导
Journal of Media Management and Entrepreneurship Pub Date : 2020-01-01 DOI: 10.4018/jmme.2020010104
Simon Hensellek
{"title":"Digital Leadership","authors":"Simon Hensellek","doi":"10.4018/jmme.2020010104","DOIUrl":"https://doi.org/10.4018/jmme.2020010104","url":null,"abstract":"Advances in digitalization place completely new demands on both political and economic leaders as well as on society as a whole. In addition to technical skills as a basis for dealing with and understanding digital technologies, digitalization demands that relevant decision-makers have a digital mindset so that they can recognize and correctly assess the opportunities and challenges associated with digitalization. Against this backdrop, this article presents a conceptual framework for digital leadership and explains the motives as well as the opportunities and challenges associated with it. It also shows how the critical capabilities of a digital leader contributes to the realization of their strategic vision of successful digitalization. The article concludes by discussing whether and how digital leadership can support successful digital transformation in the economy and society, and it points out possible fields for future research.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117257113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
An Integrative Perspective of Mobile Advertising for SMEs 中小企业移动广告的整合视角
Journal of Media Management and Entrepreneurship Pub Date : 2019-07-01 DOI: 10.4018/JMME.2019070104
Hanna Komulainen, Annu Perttunen, Pauliina Ulkuniemi
{"title":"An Integrative Perspective of Mobile Advertising for SMEs","authors":"Hanna Komulainen, Annu Perttunen, Pauliina Ulkuniemi","doi":"10.4018/JMME.2019070104","DOIUrl":"https://doi.org/10.4018/JMME.2019070104","url":null,"abstract":"Mobile advertising (m-advertising) is a subset of mobile marketing and refers to all forms of advertising via mobile phones or other mobile devices. M-advertising is becoming an important marketing channel for any type of company, notably for SMEs and small entrepreneurial start-ups and their media and communications portfolio. However, it is still unclear how to best use m-advertising for the benefit of both end-consumers and advertisers. This study explored a field experiment of new m-advertising system conducted in Finland and based on a qualitative explorative study of the critical value elements of m-advertising were identified. The findings show that the active participation of both the advertisers and end-consumers is a key determinant in making m-advertising a viable service; unless both advertiser and end-consumer actively engage in the co-creation of a m-advertising service, value creation will not reach its full potential. In addition, this study provides practical implications for the retailers on how to use m-advertising service successfully in their marketing.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116076956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Government Regulation on the Flourishing Network Audio-Visual Entrepreneurship 政府对蓬勃发展的网络视听创业的监管
Journal of Media Management and Entrepreneurship Pub Date : 2019-07-01 DOI: 10.4018/JMME.2019070101
Wenqian Xu, Hongchao Hu
{"title":"Government Regulation on the Flourishing Network Audio-Visual Entrepreneurship","authors":"Wenqian Xu, Hongchao Hu","doi":"10.4018/JMME.2019070101","DOIUrl":"https://doi.org/10.4018/JMME.2019070101","url":null,"abstract":"The network audio-visual entrepreneurship in China has achieved great progress and engendered conspicuous negative externalities in the early development stage. Few studies have investigated how media entrepreneurship coordinates with government regulation and the influence of government regulation on media entrepreneurship. This study aims at investigating government regulation on the flourishing network audio-visual entrepreneurship. This study performs semi-structured interviews with 14 respondents who are experienced in government regulation of the network audio-visual sector. It is found that license management and content censorship are principal approaches to regulating entrepreneurship. The media companies have been constrained by limited government support and social resources, and therefore endeavored to legitimate their business by collaborating with Internet conglomerates. Strict rules of content censorship discourage users from producing audio-visual content, and impose restrictions on Internet companies and other producers producing and displaying audio-visual content.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"130 11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124243766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Legitimacy of Crowdfunding 众筹的合法性
Journal of Media Management and Entrepreneurship Pub Date : 2019-07-01 DOI: 10.4018/JMME.2019070103
Jiyoung Cha
{"title":"Legitimacy of Crowdfunding","authors":"Jiyoung Cha","doi":"10.4018/JMME.2019070103","DOIUrl":"https://doi.org/10.4018/JMME.2019070103","url":null,"abstract":"The inherent characteristics of entrepreneurs and video games render it challenging to establish the legitimacy of crowdfunding projects for video games. This study identifies actors of legitimacy of crowdfunding projects and examines how those actors of legitimacy influence performance of crowdfunding campaigns for video games. To address this, this study analyzed 429 crowdfunding campaigns launched to develop video games. The results indicate that the legitimacy established by the entrepreneur and the product is more important than the legitimacy established by third parties.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127448498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
How Datafication Drives Legacy Newspapers to Change Their Advertising Model for Business Survival 数据化如何促使传统报纸改变广告模式以求生存
Journal of Media Management and Entrepreneurship Pub Date : 2019-07-01 DOI: 10.4018/JMME.2019070105
Luis Sangil
{"title":"How Datafication Drives Legacy Newspapers to Change Their Advertising Model for Business Survival","authors":"Luis Sangil","doi":"10.4018/JMME.2019070105","DOIUrl":"https://doi.org/10.4018/JMME.2019070105","url":null,"abstract":"Technological advances have introduced changes in digital media business and funding models. Traditional “legacy” newspapers are reacting to the superior business performance of digital intermediaries such as Google and Facebook, which capture a big part of total digital advertising revenues. This work describes the change of focus of the Unidad Editorial, publisher of a set of leading digital newspapers in Spain, including elmundo.es. The company ceased perceiving other digital newspapers as its competitor and tried to learn from the advertising revenue models of major players in the digital arena. This study argues that the management of big data is deeply transforming legacy newspapers' advertising regime. Their advertising model is increasingly based on more sophisticated segmentation tools and programmatic advertising techniques. It finds that a strategy to attract revenue based on learning from competitive models of big platforms is efficient and logical. Hence, the ability to market the value of individual users in real-time is a key factor in the success of this model.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114538662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship 通过数字媒体创业实现在线互动和商业价值
Journal of Media Management and Entrepreneurship Pub Date : 2019-07-01 DOI: 10.4018/JMME.2019070102
J. Gleason, P. Murschetz
{"title":"Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship","authors":"J. Gleason, P. Murschetz","doi":"10.4018/JMME.2019070102","DOIUrl":"https://doi.org/10.4018/JMME.2019070102","url":null,"abstract":"Media entrepreneurship is a growing area of research in media business studies. Online interactivity is a relevant driver because of opportunities it provides for entrepreneurs to deliver value directly and inexpensively to target customers. This article presents online interactivity as an under-researched factor in studying digital media entrepreneurship, and used a three-dimensional view of interactivity: intrinsic attribute of communication technology, consistent part of a social interaction, and process of subjective user perception. It finds online interactivity adds value to media firms by increasing audience engagement, hence reducing costs of interaction between media firms and audiences. This research can help to understand levels of environmental pressure for innovation, the organizational and entrepreneurial need to properly act on innovation, the need for strategic choice and decision-making by media firms to initiate and sustain activities of product and process innovation, and the impacts of up- and downstream practices for innovation success of media organizations.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134229983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Political Economy of Media Entrepreneurship 媒体创业的政治经济学
Journal of Media Management and Entrepreneurship Pub Date : 2019-01-01 DOI: 10.4018/JMME.2019010102
S. Girija
{"title":"Political Economy of Media Entrepreneurship","authors":"S. Girija","doi":"10.4018/JMME.2019010102","DOIUrl":"https://doi.org/10.4018/JMME.2019010102","url":null,"abstract":"The rise in internet penetration and the growing number of digital device users have spurred a new wave of digital media entrepreneurship in India. In a media landscape dominated by corporate controlled mainstream news media that are susceptible to commercial and political pressures, some of these digital news media start-ups claim to offer news as a public service devoid of any corporate funding and profit-orientation. But how does the technology-aided public service news model work and what are its challenges? Using a case study of IndiaSpend, a not-for-profit digital news media start-up, this paper examines the public service news model. A critical analysis of the data collected through interviews and texts shows that IndiaSpend's business model reinforces hegemony as it is dependent on corporate funding and technology corporations. In the absence of public funding and government support, it is difficult to sustain such a model.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"505 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129582515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Collaborative Social Networks 协作式社交网络
Journal of Media Management and Entrepreneurship Pub Date : 2019-01-01 DOI: 10.4018/JMME.2019010104
Yulin Chen
{"title":"Collaborative Social Networks","authors":"Yulin Chen","doi":"10.4018/JMME.2019010104","DOIUrl":"https://doi.org/10.4018/JMME.2019010104","url":null,"abstract":"This article investigates the relationships between the motivation, cognition, and behavior of knowledge management. It analyzes university students preparing to share content on the Tamshui Humanities Knowledge Collaboration System (hereafter referred to as the Tamshui Wiki) to determine whether different participation motivation dimensions (community motivation and personal motivation) affected their knowledge management cognition and behavior. The stimulus–organism–response theory is adopted to assess the relationships between several intrinsic cognition (knowledge management and community reputation) and behavior (attention, interest, action, and share) dimensions. A total of 364 valid samples are collected. Correlation analysis and regression analysis are adopted for statistical calculation. Findings reveal that the participation willingness and community motivation of the students had a greater effect on their knowledge management cognition than personal motivation. Frequent users of Wikipedia were approving of knowledge collaboration and able to link cognition with behavior.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123421839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Networking and Its Role in Media Entrepreneurship 社交网络及其在媒体创业中的作用
Journal of Media Management and Entrepreneurship Pub Date : 1900-01-01 DOI: 10.4018/JMME.2019010105
Syed Far Abid Hossain
{"title":"Social Networking and Its Role in Media Entrepreneurship","authors":"Syed Far Abid Hossain","doi":"10.4018/JMME.2019010105","DOIUrl":"https://doi.org/10.4018/JMME.2019010105","url":null,"abstract":"The paper explores social networking and its role in media entrepreneurship. The key purpose of the study is to evaluate the role of mobile phone usage in the context of online shopping. The research sheds light on the prospect of media entrepreneurship based on systematic literature review without collecting any primary data. The study reviews the literature on social media, social networking, mobile usage, and media entrepreneurship. This research identifies the immense popularity of social networking, online shopping, and digital media entrepreneurship due to available and affordable usage of mobile phones. To do so, the research investigates related literature from the last five years (2013 and 2018). The findings indicate that even though media entrepreneurship gained increased popularity, it has not been implemented or initiated properly. This research also indicates a new path towards ease of online shopping, building trust, ease of decision making in online purchase, as well as reduction of unemployment problem in emerging and developing nations. Despite some limitations discussed in the study such as inconsistent research papers, limited studies in the specific field, and limited empirical evidence, it still offers implications and contributions for online shoppers, marketers, policymakers, and entrepreneurs. Finally, the research acknowledges the emerging role of social networking in media entrepreneurship development in the context of mobile phone usage in online shopping.","PeriodicalId":272393,"journal":{"name":"Journal of Media Management and Entrepreneurship","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128345550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 24
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