Legitimacy of Crowdfunding

The inherent characteristics of entrepreneurs and video games render it challenging to establish the legitimacy of crowdfunding projects for video games. This study identifies actors of legitimacy of crowdfunding projects and examines how those actors of legitimacy influence performance of crowdfunding campaigns for video games. To address this, this study analyzed 429 crowdfunding campaigns launched to develop video games. The results indicate that the legitimacy established by the entrepreneur and the product is more important than the legitimacy established by third parties.