Journal of Modern Competition最新文献

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Impact of the Abuse of Dominance in the EU Coupled Intraday Electricity Markets on the Integration of Renewable Energy Sources (RES) 欧盟耦合电力市场滥用支配地位对可再生能源(RES)整合的影响
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-24-41
A. V. Podlesnaya
{"title":"Impact of the Abuse of Dominance in the EU Coupled Intraday Electricity Markets on the Integration of Renewable Energy Sources (RES)","authors":"A. V. Podlesnaya","doi":"10.37791/2687-0657-2023-17-2-24-41","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-24-41","url":null,"abstract":"The article is devoted to a problem of the abuse of dominance in the EU coupled intraday electricity markets and the consequences of such abuse for the integration of RES generation. The relevance of the study is due to the increased interest in the role of competition policy in achieving sustainable development goals. The problem under consideration is revealed by an example of an investigation by the UK Office of Gas and Electricity Markets (Ofgem) into EPEX electricity exchange about the abuse of dominance at coupled intraday auctions between Ireland and the UK. The following results were obtained in the study. Firstly, it is established that the abuse of dominance in coupled intraday electricity markets may manifest itself in access denial by the essential facility owner (EPEX) for its competitors (Nord Pool power exchange) to the necessary infrastructure for coupled intraday auctions (shared order book). Secondly, it is proven that the coupled intraday electricity market is an important mechanism for integrating RES generation into the energy system due to the possibility of real-time trading and optimization of cross-border capacity allocation between coupled markets. Thirdly, it is revealed that access denial for competitors to the shared order book for coupled intraday auctions reduces the liquidity of the considered market due to the cut-off of some bidders. It is shown that reduced liquidity of the intraday electricity market hinders elimination of imbalances in the energy system arising from the volatility of power generation from RES. Therefore, it is concluded that the violation of competition in the coupled intraday electricity markets via abuse of dominance can hinder the cost-effective integration of RES generation and greening of the power industry.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132874182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Features of the Competitiveness Analysis of a Hotel Facility 酒店设施竞争力的特征分析
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-13-23
Ekaterina V. Toporovskaia
{"title":"Features of the Competitiveness Analysis of a Hotel Facility","authors":"Ekaterina V. Toporovskaia","doi":"10.37791/2687-0657-2023-17-2-13-23","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-13-23","url":null,"abstract":"Article is focused on factors influencing competition and competitiveness of a hotel. In contrast to other different approaches, author describe the range of factors affecting the hotel at the highly competitive and unstable demand environment, based on her professional experience and deep knowledge of economics and marketing of hospitality industry. The main factors and indicators that are vital in the competition were analyzing. Main focus was given to the environment changed last years. Epidemiological situation changes links with the COVID-19, chillness in foreign affairs, sanctions are the drivers in a large extent impacted the hospitality industry. International flight restrictions and tourist flow down, leaving of international hotel enterprises, supplier companies, stop of booking and aggregation systems servicing, logistic chains changes were leaving to significant consequence as for the services market and for especial companies. Main features, criteria and factors company needs to be taken into account for successful company positioning on the market were given based on the example of the hotel sector of the hospitality industry. The article is very practical, since systematic approach was developed based on factors affecting the competitiveness of a hotel was successfully used in on the real company working on competitive environment. Approach has theoretical significance due to focus on scientific ideas development on hospitality industry environment analysis using integrated approach can be used by future scientist. Article can help beginners and experienced entrepreneurs in systematization and hotel competitiveness factors analysis taking into account it’s specifics.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133321311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entrepreneurship as a Factor in the Economic Security of a Person 企业家精神作为个人经济安全的一个因素
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-95-108
Мariya V. Oblaukhova
{"title":"Entrepreneurship as a Factor in the Economic Security of a Person","authors":"Мariya V. Oblaukhova","doi":"10.37791/2687-0657-2023-17-2-95-108","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-95-108","url":null,"abstract":"The paper proposes a view of entrepreneurship as an element of the economic system, uniting all subjects of the economic security of a person – the state, business, and man. The economic security of a person is the most important component of human life and at the same time an element of national economic security and a criterion for the effective functioning of the economic system. The study of the main elements and threats to the economic security of a person, the factors influencing it seems to be a relevant topic for research, since it serves as the basis for the development of an effective state policy aimed at improving the level of economic security of a person and the quality of life of the population. In ensuring a sufficient level of economic security of a person, not only the social policy of the state plays a significant role, but also the active strategy of the economic behavior of a person himself, as well as the development trends of business and the business environment as a whole. The purpose of this work is to study the role of entrepreneurship in ensuring the economic security of a person through the solution of a number of tasks, such as: determining the essential characteristics of the economic security of a person and the main directions of its provision; identification of mechanisms of influence of entrepreneurship on the level of economic security of a person and the problems that arise in this case. General scientific methods of cognition, such as analysis and synthesis, induction and deduction, as well as sociological and statistical methods, were used as a methodological apparatus in the research process. The study found that entrepreneurship is a significant factor in the system of ensuring the economic security of a person, the article describes the mechanism of its influence on personal economic security, primarily through the impact on employment, income, opportunities for self-realization, as well as through the development of entrepreneurial competencies, necessary to improve the economic literacy of a person and his competitiveness in the economic system. The author suggests directions for further research on the topic.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129751301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Business Support in the Context of Digital Transformation 数字化转型背景下的业务支持
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-53-67
T. Gorelova, T. Serebrovskaya
{"title":"Business Support in the Context of Digital Transformation","authors":"T. Gorelova, T. Serebrovskaya","doi":"10.37791/2687-0657-2023-17-2-53-67","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-53-67","url":null,"abstract":"In Industry 4.0 the key factor for business success on the one hand is innovation, and on the other hand efficiency. The article is devoted to a new trend – business support in the context of digital transformation as an actual form of business development in the context of digitalization. The subject area of the research is the improvement of the company’s business processes based on the support of business and entrepreneurial activity to a more advanced, modern “digital” level. The research aims to substantiate the importance of the formation of business support in the company by improving cross-functional interaction and the development of modern business models of entrepreneurial activity. In the study, the authors examined the feasibility and necessity of digital business transformation; presented a practical justification for the importance of a business support system in the context of digital transformation; analyzed and identified the strategic importance of a business support system for the development of entrepreneurship in general. The results of the study are of practical importance. The authors determined the importance of business support through the external and internal environment; conducted a content analysis of the concepts of “business digitalization”, “cross-functional interaction”, “digital transformation”, “business support” and “digital tools”, determined their characteristics. The authors formulated and argued the importance of the use of digital technologies and the development of digital solutions in the context of digital transformation, in the possibility of using a model of a real business solution in the educational process, in business, startup. The authors argue that business support in the conditions of digitalization is extremely necessary for its maintenance, retention of competitive advantages. The types and types of business support, the dynamics of digitalization of companies are summarized. The readiness of companies to use digital tools has been studied, the goals and objectives of support within the business have been defined, key performance indicators of companies and the use of digital tools for effective business support have been identified.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126793956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategy and Tactics of Anti-crisis Management of Labor Organization of Production Personnel 生产人员劳动组织反危机管理的策略与策略
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-83-94
A. Alaverdov
{"title":"Strategy and Tactics of Anti-crisis Management of Labor Organization of Production Personnel","authors":"A. Alaverdov","doi":"10.37791/2687-0657-2023-17-2-83-94","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-83-94","url":null,"abstract":"The subject area of the article is the personnel direction of the activity of small businesses and the peculiarities of their management in modern domestic conditions. The scientific position is argued, according to which the above-mentioned direction has a pronounced specificity that excludes the possibility of using a significant part of both strategic approaches and applied HR technologies that are successfully used in the organization of personnel work at large and even medium-sized businesses. Ignoring this specificity is fraught with both market and purely financial losses for the category of economic entities under consideration due to a fundamental decrease in the effectiveness of the internal HR management system, therefore, an increase in the likelihood of negative realization of various personnel risks of a quantitative and qualitative nature. The purpose of the study is to develop proposals for the choice of strategy and tactics of personnel management of small businesses, fully taking into account the specifics of the personnel direction of their activities. The objectives of the study are to determine the specifics of the functioning of small businesses in the external and internal labor markets, the resulting additional requirements for the organization of personnel work, as well as the development of practice-oriented recommendations for the introduction of applied HR technologies that provide a high degree of social orientation of the personnel management strategy. Research results: the features of the organization of personnel work of small business entities that distinguish them from representatives of other business entities on the scale of business are revealed. Taking into account these features, recommendations on: the choice of strategic approaches to solving the main tasks in the personnel direction of the small business; distribution of powers in the field of personnel management between the director (owner) of a small enterprise, its personnel department and heads of structural divisions; introduction of innovative HR technologies that improve the quality of the human capital of a small business as one of the important factors that ensure its competitive position in the serviced market.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133080905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Consciously Comradely” Beginnings of A. Bogdanov's Organizational and Managerial Model 波格丹诺夫组织管理模式的“自觉同志”开端
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-5-12
G. Kleiner
{"title":"“Consciously Comradely” Beginnings of A. Bogdanov's Organizational and Managerial Model","authors":"G. Kleiner","doi":"10.37791/2687-0657-2023-17-2-5-12","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-5-12","url":null,"abstract":"The publication is devoted to the consideration of theoretical foundations in the field of system socio-economic space, which is reflected in the works of Russian philosopher and encyclopedist Alexander Alexandrovich Bogdanov. Based on the concept of socially-organized experience, reflecting the basic principles about the laws of organization, acting in technology (organization of things), economy (organization of people), politics (organization of ideas), the article substantiates the idea of the special role of space and time, first proposed by A. Bogdanov in relation to economic systems in the context of the system economic theory. In this conceptual context the processes of search of new approaches and rethinking of theoretical capital Тs purpose of transformation of economic systems in the direction of increase of their efficiency are considered. One of such sources of national intellectual heritage are the works of Russian philosopher and encyclopedist Alexander Alexandrovich Bogdanov, which outlined the concept of socially organized experience, reflecting basic principles about the laws of organization, operating in technology (organization of things), economy (organization of people), politics (organization of ideas) and the need for their systemic study. Concept A. A. Bogdanov is the first scientific concept, which integrates ideas of cybernetics, general systems theory and synergetic. The author pays attention to A. A. Bogdanov’s attempt to generalize universal organizational laws, controlling the behavior and structure of fundamentally new complex systems, which is described as “general organizational science”. A. Bogdanov was outstanding – both for his time and contemporaneity - attempt of generalization of universal organizational laws, governing the behavior and structure of principally new complex systems. In the article the idea of the special role of space and time, which was first proposed by A. A. Bogdanov, is developed and developed in the article as applied to economic systems in the context of system economic theory, and the conceptual model of qualitative equilibrium interaction of basic economic subsystems is built. On the basis of the presented information model of economic system on the basis of A. A. Bogdanov’s doctrine leads to conclusions that this doctrine in combination with modern systematic economic theory might become the theoretical base of general economic analysis. The arguments in favor of revival of interest to understanding of A. A. Bogdanov’s ideas and, in particular, to understanding of “economy space” and to the concept of “conscious cooperation”, which can supplement or oppose the concept of competition. His basic ideas about society based on consciously comradely principles, which are of scientific interest in the context of regulation of bona fide and non-bona fide behavior of economic subjects, are also noted. The article allows us to approach the estimation of variety of Bogdanov’s ideas from differ","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113964821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Forms of Interaction of Participants in Supply Chains: Full Integration Versus Autonomous Functioning 供应链参与者互动形式:完全整合与自主运作
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-68-82
S. N. Lyubyashenko
{"title":"Forms of Interaction of Participants in Supply Chains: Full Integration Versus Autonomous Functioning","authors":"S. N. Lyubyashenko","doi":"10.37791/2687-0657-2023-17-2-68-82","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-68-82","url":null,"abstract":"The restoration of the production and economic potential of Russian enterprises in the conditions of an economic war necessitates the search for the most effective forms of organizing the activities of firms in supply chains, which make it possible to increase their degree of competitiveness in the markets. The urgency of this task has increased in the context of diplomatic isolation and the imposition of economic sanctions that have affected the collapse of the main technological and logistics chains. In these circumstances, the need to understand which industry structure will give the largest increment in production volumes and the lowest prices while maintaining the stability of supply chains is of particular importance. The purpose of the study is to determine the principles and optimal forms of organizing the activities of firms in supply chains from the standpoint of market efficiency and profitability of the participants themselves. The set goal predetermined the solution of the following tasks: a comparative analysis of two options for the interaction of chain participants was carried out – autonomous functioning and full vertical integration; the model of contractual relations of firms is identified, which allows them to receive maximum profit; the most attractive variant of the chain organization from the position of the consumer (output volumes and prices) was determined; an economic-mathematical model has been developed for calculating the optimal parameters of activity in the supply chain of an industrial enterprise for two opposite models of firms’ behavior. The methodological basis of the study is a synthesis of theoretical, methodological and applied research of foreign and domestic specialists in the field of supply chain management theory, as well as the theory of industry markets. The scientific novelty of the study is a methodical approach to considering the supply chain as a system oriented to the market function of demand, i.e. the activities of all participants in the chain are set up to produce and sell such a volume of goods for which demand is presented. The article proposes a formal model that allows one to analyze the incentives for vertical integration and evaluate the results of alternative strategies for the behavior of firms in the supply chain.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132459750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entrepreneurship Education by the Aid of Foresight Session Technology 基于预见性会话技术的创业教育
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-109-123
E. Alekseeva, A. Pogorelova, O. Potapova
{"title":"Entrepreneurship Education by the Aid of Foresight Session Technology","authors":"E. Alekseeva, A. Pogorelova, O. Potapova","doi":"10.37791/2687-0657-2023-17-2-109-123","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-109-123","url":null,"abstract":"The article substantiates the development of a program for conducting a foresight session as part of entrepreneurship education. Based on the identification of entrepreneurship learning technologies, a description of the foresight session technology is given. The article describes the methodology for using the foresight session technology in the field of entrepreneurial education. Particular attention is paid to the rationale for using the foresight session technology within the presented ecosystem of entrepreneurial education. Based on the study of the possibilities of using foresight technology within the ecosystem of entrepreneurial education, a description is given of the case of advanced training of teachers specializing in teaching entrepreneurship, which serves as the basis for introducing such technologies into the practice of educational organizations. The article focuses on increasing the level of professional competence of students as a result of the use of foresight session technology in the educational process.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116243765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Development Dynamics and Trends of the Insurance Market 保险市场发展动态及趋势分析
Journal of Modern Competition Pub Date : 2023-04-27 DOI: 10.37791/2687-0657-2023-17-2-42-52
M. Moroshkina
{"title":"Analysis of the Development Dynamics and Trends of the Insurance Market","authors":"M. Moroshkina","doi":"10.37791/2687-0657-2023-17-2-42-52","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-2-42-52","url":null,"abstract":"The article analyzes the behavior and trends of the insurance market of the Russian Federation during a pandemic. The transformation of the terms of business changed the forms and processes of the insurance business, which dynamically responded to the changed conditions. Insurance companies reacted differently to the period of restrictions associated with the COVID-19 pandemic. The study of the main areas of insurance activities and organizations that have overcome the transformation and were able to develop steadily determines the purpose of this study. Assessing the activities of the insurance market by the authors, special attention is paid to the needs that arise in the market and the analysis of more demanded areas of insurance activity. The information basis for the study was statistics presented by Rosstat, as well as data from the Bank of Russia. Based on analytical studies and comparative analysis, the results of evaluating the efficiency of certain areas of the insurance industry were obtained. System analysis methods made it possible to compare the obtained results of the insurance market and the economic situation in the country. The assessment of insurance performance indicators during the studied time period from 2019 to 2021 made it possible to assess the impact of the COVID-19 pandemic on development indicators and made it possible to investigate the degree of impact on industry indicators. Within the framework of the results obtained, trends in the development of the insurance industry and possible directions for further development were determined. The importance of state support measures and the importance of developing comprehensive measures that can provide the insurance industry with opportunities and directions for economic development during a period of economic instability are noted.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114033977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Study of Contextual Factors of Pitching Success 投球成功的语境因素研究
Journal of Modern Competition Pub Date : 2023-02-27 DOI: 10.37791/2687-0657-2023-17-1-75-86
M. Lukashenko, T. Y. Dobrovolskaya
{"title":"Study of Contextual Factors of Pitching Success","authors":"M. Lukashenko, T. Y. Dobrovolskaya","doi":"10.37791/2687-0657-2023-17-1-75-86","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-1-75-86","url":null,"abstract":"The article is devoted to the consideration of the factors, taking into account which an entrepreneur should prepare an idea pitch to ensure the most effective perception by the investor. Since the main task of pitching is to arouse the steady interest of the investor, which must be transformed into a decision to invest, the study of what the investor will evaluate and how it should be taken into account by the entrepreneur when preparing the pitching becomes an urgent scientific task. The article substantiates that in addition to the business factors assessed by the investor during the pitching, the so-called contextual factors play a significant role in making a decision to invest in a project. The authors point out that they should include very diverse factors – from the persuasiveness of verbal and non-verbal communication to the expertise of the team representing the project and the number of cases it has implemented. The article analyzes the pitches of entrepreneurs and feedback from investors in the Sberbank start-up community “Sberstartup-roasting 2022” and feedback on investment pitches from private investors, identifies the factors of pitching that are evaluated by investors, and makes judgments about which of them are insufficiently taken into account by entrepreneurs when preparing a pitch. The concept of contextual factors of pitching has been introduced into scientific circulation, it has been revealed which factors should be referred to as contextual factors, and an indicator of contextual factors has been developed, which can be used to track weaknesses in the preparation of an entrepreneur for pitching. It is noted that important context factors, among others, are the presentation of the “value of the product” and the presentation of the essence of the project from the point of view of the “pain” of the consumer. The content of training programs for entrepreneurs in pitching was analyzed and programs were identified that contain the most comprehensive consideration of the factors that investors are guided by when evaluating pitching.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127615869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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