Journal of Modern Competition最新文献

{"title":"The Use of Innovative Tools to Promote a New Product in the Competitive Environment","authors":"Maria G. Tindova, O. V. Ledneva","doi":"10.37791/2687-0657-2023-17-1-87-95","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-1-87-95","url":null,"abstract":"The article is devoted to the consideration of modern, innovative methods of promoting a new product on the market, which is a tool for strengthening the competitiveness of an enterprise, its efficiency in a dynamic economy. At the first step of the work, the authors consider and analyze practical methods and tools for creating and promoting new goods and services on the markets that meet modern consumer needs. The considered tools are aimed at expanding existing and developing new market niches. The article substantiates their ability to increase brand loyalty, while reducing possible risks. The next step of the work was the development of a model for promoting a new product in the company’s marketing system using the example of a specific enterprise, namely JSC NPP Almaz, the first stage of which was an analysis of the financial and economic activities of the enterprise in order to determine the possible costs of creating and promoting a new product. The authors draw attention to the possible risks when creating a new product and give recommendations on how to reduce them. Based on the analysis, the last stage of the work was the development of specific recommendations for modifying the tools for promoting a new product in the enterprise marketing system. The main base of the modification is the synthesis of traditional channels of product promotion, such as personal sales, participation in exhibitions, radio advertising with innovative Internet tools, among which are SEO optimization, SMM management, contextual advertising. The authors give arguments justifying the use of community marketing functionality in order to improve the quality of promotion of new products through social networking channels. As a result, an assessment is made of the possible economic effect of the proposed scheme for promoting a new product on the market and occupying new product niches.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130746773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Internet Marketing as a Technology for Achieving the Competitiveness of a Modern Company in the Conditions of Digitalization of the Economy","authors":"E. Semenova, E. Tokmakova, O. Dorofeev, A. E. Trubin, Alexander V. Zakharov","doi":"10.37791/2687-0657-2023-17-1-106-121","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-1-106-121","url":null,"abstract":"The widespread introduction of Internet technologies, the digitalization of the economy have led to a change in the economic behavior of consumers, and online commerce as a new direction for the promotion of goods and services has acquired special importance. It is now much easier and more convenient for consumers to choose a product or service (if there is a computer connected to the Internet). In such conditions, the problem arises of the need to study individual Internet marketing tools and the possibility of their use by companies in order to improve the policy of promoting goods and services and expanding sales markets. In the article, the authors aimed to identify certain aspects of Internet marketing and its tools as a competitive advantage for modern companies using this tool to promote goods and services in certain market segments. The research methodology based on the principle of the dialectical method of cognition, which makes it possible to reveal the logic of the development of the economic system. Within its framework, the following methods were used: monographic (in order to review the development of Internet marketing issues), comparative analysis (when characterizing traditional and Internet marketing), graphical and tabular methods of presenting information (for a more detailed illustration of the material presented). Using the method of abstraction, the advantages and disadvantages of the main Internet marketing tools were identified. The authors revealed the content of the main Internet marketing tools, considered the advantages and disadvantages of their use by modern enterprises, and also provided an algorithm for the development and implementation of some of them.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122371172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"On the Evolution of the Domestic Practice of Relations between the Main and Subsidiary Companies","authors":"O. Osipenko","doi":"10.37791/2687-0657-2023-17-1-96-105","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-1-96-105","url":null,"abstract":"From the point of view of improving the efficiency of competition law and corporate business management, it is of interest to regulate relations and transactions between the parent and subsidiary organizations. The key to understanding the regulation of relations between the main and subsidiary enterprises is to consider them as a single economic entity and property complex. Therefore, often transactions between the main and subsidiary enterprises are considered as unilateral, gratuitous. In the legal language of Russian justice, the peculiarity of such transactions is called “lack of direct counter representation”. The Decree of the Presidium of the Supreme Arbitration Court of the Russian Federation No. 8989 approved the principle: “The absence of a direct counter-provision is a feature of the relationship between the main and subsidiary companies, which, from an economic point of view, are a single economic entity”. We will look at various cases of jurisprudence (the body of court decisions) that apply this principle, and see how this principle has evolved and developed. Judicial acts referring to Decree No. 8989 have impressively expanded the situational field of its application. Variants of such schemes: gratuitous transfer of fixed assets of the main company to a subsidiary and vice versa, as well as in relations between subsidiary structures; preferential pricing in contractual relations between the main and subsidiary companies, as well as in relations between subsidiary structures (finished products, raw materials, components, energy carriers, works, services, etc.); gratuitous transfer by holding companies of the results of intellectual activity; implementation of the contribution of the main company to the property of the “daughter” in compliance with the procedure established by law; the obligation of the subsidiary company to strictly comply with the specifics of the use of the relevant property established by law for the parent company; forgiveness of the debt of one of the companies associated with corporate control of another; mobilization of dividends of a subsidiary company to pay debts of the main company in the course of its bankruptcy; guarantee transactions of one holding company to secure obligations of another; transactions of preferential borrowing in relations between holding companies; gratuitous transfer of funds from one holding company to another, explicitly or implemented within the framework of a “business contract”.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115800265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Competition in the Russian Market of Healthy Drinks in 2012–2021","authors":"Ekaterina A. Yakimova, V. E. Zabegaeva","doi":"10.37791/2687-0657-2023-17-1-5-31","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-1-5-31","url":null,"abstract":"The growing interest in a healthy lifestyle among Russian consumers leads to an increase in demand for healthy food products and beverages, which is reflected in the rather high growth rates of this market and its increased attractiveness for manufacturing companies. In this article, the purpose of the study is to assess the dynamics of the level of competition in the segments of the Russian market of healthy drinks (“Better for You”, “Fortified/Functional”, “Naturally healthy” and “Organic”) and throughout the market as a whole from 2012 to 2021. To achieve the goal, the following tasks are set: 1) to identify the dominant group of players, the degree of differentiation within the group itself; 2) to determine the level of market concentration; 3) to analyze the dynamics of the level of competition from 2012 to 2021. To determine the degree of concentration of market segments, the Herfindahl – Hirschman index (HHI) is used, to identify a group of dominant players and its size – the Lind index (IL) and the concentration coefficient (CRSV), to determine the degree of differentiation between the leading players – a modified version of the Hall – Tideman index (HTSV), to analyze the dynamics of the level of competition, – matrix SV (Strength/Variety). The conducted research shows that for 2012–2021 in all segments of the healthy drinks market, one or another trend of leaving the RO quadrant occurs either by increasing the total market share of leaders, or by increasing the level of differentiation between players. In each of the market segments, there is a tightening of monopolization, in the market as a whole – a complete departure from free competition to natural oligopolization. The composition of the dominant groups in large market segments strongly intersects and includes major international players, although there is a noticeable decrease in their share in the market under consideration.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122484103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Application Features of the Social Responsibility System by Small and Medium-sized Businesses","authors":"A. O. Vekshina","doi":"10.37791/2687-0657-2023-17-1-67-74","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-1-67-74","url":null,"abstract":"The article is devoted to the study of the benefits for small and medium-sized businesses from the introduction of a social responsibility system. Currently, an increasing number of companies are striving to be socially responsible, responding to the challenges of our time, as society expects help in solving social problems, protection and support of citizens not only from the state, but also from business. A good example was the activity of companies within the framework of the SR during the COVID-19 pandemic, when businesses had to adapt to the situation, take responsibility not only for themselves, but also to support their stakeholders. At the same time, the question of why it is useful for small businesses to apply the concept of SR in their activities becomes important. This determines the relevance of this study. The purpose of the study is to reveal the advantages of implementing a social responsibility system for the development of small and medium-sized businesses. To achieve this goal, it is necessary to solve several tasks: to clarify the concept of “social responsibility” in relation to the activities of small and medium-sized businesses; to conduct a SWOT analysis with SMEs as opposed to CSR; to identify possible benefits from the implementation of the concept. The methodology of this study were a comparative analysis; a method for analysing and synthesizing information about the social responsibility system; a survey among representatives of SMEs. As a result of the study, the features of the implementation of social responsibility by small and medium-sized businesses were identified. In the article, the author reveals the advantages of entrepreneurs from the introduction of social responsibility, designates the rating of their importance for business based on the survey. Special attention is paid to successful cases among SMEs in the implementation of SR. The author demonstrates that the application of social responsibility is a win-win strategy, both for the company and for society.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124710386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Specific Nature of Price Competition at an Auction of Renewable Energy Sources (RES) in the EU","authors":"A. V. Podlesnaya","doi":"10.37791/2687-0657-2023-17-1-32-53","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-1-32-53","url":null,"abstract":"The article is devoted to the efficiency estimation of the deployment of RES auctions in the EU to reduce the RES generation cost and consequently the cost of its state support. The relevance of the study is due to the fact that to improve the efficiency of state support for RES generation in the EU, as the main driver of its development, since 2017 EU member states have been required to set its level at auctions. To achieve this goal, we analyzed the dependence of RES electricity prices at auctions in 14 EU member states (and separately in Germany and France) on the ratio of volume participating with volume requested and volume awarded as well as technology neutrality/specificity of auctions (number of competing technologies). The following results were obtained in the study. Firstly, both in the EU, as well as in Germany and France RES electricity prices were lower at auctions where volume participating exceed volume requested rather than volume awarded. The following conclusions were drawn. Competition at the auction arises when not all announced projects will receive support within the allocated amount of funding. Thus, more correct indicator of competition level at the auction is oversubscription of the auction. Secondly, in comparison to the EU, in Germany and France lower RES electricity prices were set at technology neutral auctions. Competition of technologies should lead to deployment of the most cost-efficient RES generating plants; therefore, the conclusion is drawn that in the absence of risks of suboptimal results priority should be given to technology neutral auctions.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123767762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"On the Methodological Flaws in the Scientific Study of the Industrial Internet of Things","authors":"Alexander I. Kovalenko","doi":"10.37791/2687-0649-2023-17-1-122-133","DOIUrl":"https://doi.org/10.37791/2687-0649-2023-17-1-122-133","url":null,"abstract":"This work is debatable and is devoted to revealing the methodological flaws of scientific research, often observed in Russian-language scientific periodicals. With the conclusion of an effective contract, the teaching staff of universities is artificially stimulated to scientific and publishing activities, which increases the relevance of the study of mental actions performed by young scientists to obtain new scientific knowledge. In this context, the question arises as to whether the researcher obtained new scientific knowledge as a result of committed methodological errors, committed research negligence. Using the example of a single article devoted to the application of a systematic approach to the Industrial Internet of Things, the author highlights a number of methodological flaws and reveals the importance of the depth of the literature review as a key characteristic of the accumulation of basic knowledge. The author also emphasizes the importance of a clear definition of the subject and object of the study, and recommends describing the research methodology not only in a single paragraph, but more specifically in relation to each stage and section of the study. In order to reveal the methodological flaws of scientific research, the author has to return to the definition of scientific methodology, system analysis and the industrial Internet of things. Using the example of a specific work, the author emphasizes the need for a strict and clear application of general scientific research methods, as well as the importance of a depth review of the literature, which should not reflect the subjective ignorance of the scientist. The author also emphasizes the danger of changing the direction of scientific research regarding the specialty of higher education of a young scientist, which can lead to confusion of subjective and objective ignorance due to a superficial review of the literature","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114613926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Evolution of Antitrust Regulation of Joint Venture Agreements","authors":"A. Shastitko, N. Pavlova","doi":"10.37791/2687-0657-2023-17-1-54-66","DOIUrl":"https://doi.org/10.37791/2687-0657-2023-17-1-54-66","url":null,"abstract":"Cooperation agreements between competitors can be an important tool for markets to adapt to external shocks, whether those are the consequences of a pandemic or economic sanctions. In this regard, the discussion of approaches to evaluating such agreements for admissibility from the point of view of antimonopoly legislation under current conditions is relevant. The purpose of the article is to assess the current state of antimonopoly control of cooperation agreements in Russia. To do this, we use the tools of the new institutional economic theory to analyze the history of the development of the regulation of such agreements. We reveal how modern sources of possible type I enforcement errors (the erroneous prohibition of agreements that actually contribute to the growth of public welfare) are connected with the history of institutional changes in the rules governing the analysis of cooperation agreements from the point of view of antimonopoly legislation. In particular, we show that the approaches to the analysis of cooperation agreements developed during the period of validity of a specific set of rules in 2011–2015 and summarized in the Clarifications of the Presidium of the FAS Russia on the procedure and methodology for analyzing cooperation agreements (2013) currently create an overly strict control regime for such agreements after the changes in the antimonopoly law that took place in 2015. The importance of solving this problem is demonstrated in light of the ability of companies to use cooperation to mitigate the consequences of external shocks, including economic sanctions. Structural alternatives to the control of such agreements are formulated that are applicable to various actual forms of agreements between competitors, which could contribute to a better adaptation of market participants to changing conditions.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122535244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Competitive Advantages of Russia’s Spatial Development in the Context of the ESG-agenda and Property Transformation","authors":"O. Danilova, I. Belyaeva, I. Kosorukova","doi":"10.37791/2687-0657-2022-16-6-75-89","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-6-75-89","url":null,"abstract":"The economic strategy and prospects for the socio-economic recovery of Russian regions are largely determined by the priorities and sequence of key goals of the country’s spatial development, modern trends in the development of the world economy. The purpose of this article is to identify the complex and contradictory impact of the global restructuring of the world economy on the prospects for the formation of innovative ecosystems in Russian regions. The tasks solved within the framework of the study are to establish current trends in global transformations and develop proposals for the formation of approaches and scenarios for the spatial development of Russian regions. A new stage of world development is associated with the restructuring of the existing system of economic relations and economic relations, determined by the modification of property relations. The paradigm shift allows us to consider the activities of companies not only from the perspective of economic performance, but also from the perspective of impact on nature and society. The main methods of solving the problems posed were empirical methods of comparative and structural analysis, the use of systematic and scenario approaches to regional development, taking into account the ESG agenda. In the course of the study, industrial areas that are part of the Siberian Federal District of the Russian Federation were analyzed. The results of the analysis allowed us to conclude that the ESG concept creates additional restrictions for almost all branches of Russian industry. This made it possible to determine the strategic role of high-tech and knowledge-intensive enterprises in the studied regions as the basic development structures for the target industry segments of the national economy. The novelty of the work lies in the proposed measures that will allow regional, local and corporate governance to adapt to the changes taking place, adjust existing models and tools in accordance with existing experience and traditions.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127874953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Competitive Intelligence as a Tool for Achieving Economic Security of an Organization","authors":"Artemy A. Stenin, A. V. Batishchev, A. Zaytsev, O. Dorofeev, A. E. Trubin","doi":"10.37791/2687-0657-2022-16-6-90-102","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-6-90-102","url":null,"abstract":"The relevance of the study lies in the ever-increasing level of competition in the global economy, which implies a global revision by the management of organizations of general approaches to the analysis of interaction with the external environment. At present, despite the general decline in the main macroeconomic indicators of the world economy, most organizations note that they feel an increasing level of competitive pressure, which, along with increased turbulence in the global economy, can lead the organization to severe financial consequences up to bankruptcy. In order to minimize such a negative impact, organizations should constantly take into account the influence of a constantly changing external environment in the process of strategic planning of their activities, for which it is advisable to conduct competitive intelligence as a tool to ensure the stability of the organization’s functioning. The purpose of the study is to determine the main economic prerequisites for conducting competitive intelligence in an organization and to analyze the dependence of the organization’s performance indicators on the introduction of competitive intelligence practices. The main objective is to develop recommendations for the implementation of competitive intelligence in the organization. The article pays special attention to the analysis of the global economic situation in recent years, characterizes a systematic approach to management as an element that allows you to fully build the organization’s activities depending on the influence of the external environment, draws up conclusions about the main problems of introducing the practice of competitive intelligence at the present stage. In the course of the study, general scientific methods were used, such as analysis, synthesis, deduction and induction. As a result of the study, the contribution of competitive intelligence, as a separate function, to the overall performance of the organization is demonstrated, recommendations are given for improving the implementation of competitive intelligence to increase efficiency.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127552144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}