Competitive Intelligence as a Tool for Achieving Economic Security of an Organization

Artemy A. Stenin, A. V. Batishchev, A. Zaytsev, O. Dorofeev, A. E. Trubin
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Abstract

The relevance of the study lies in the ever-increasing level of competition in the global economy, which implies a global revision by the management of organizations of general approaches to the analysis of interaction with the external environment. At present, despite the general decline in the main macroeconomic indicators of the world economy, most organizations note that they feel an increasing level of competitive pressure, which, along with increased turbulence in the global economy, can lead the organization to severe financial consequences up to bankruptcy. In order to minimize such a negative impact, organizations should constantly take into account the influence of a constantly changing external environment in the process of strategic planning of their activities, for which it is advisable to conduct competitive intelligence as a tool to ensure the stability of the organization’s functioning. The purpose of the study is to determine the main economic prerequisites for conducting competitive intelligence in an organization and to analyze the dependence of the organization’s performance indicators on the introduction of competitive intelligence practices. The main objective is to develop recommendations for the implementation of competitive intelligence in the organization. The article pays special attention to the analysis of the global economic situation in recent years, characterizes a systematic approach to management as an element that allows you to fully build the organization’s activities depending on the influence of the external environment, draws up conclusions about the main problems of introducing the practice of competitive intelligence at the present stage. In the course of the study, general scientific methods were used, such as analysis, synthesis, deduction and induction. As a result of the study, the contribution of competitive intelligence, as a separate function, to the overall performance of the organization is demonstrated, recommendations are given for improving the implementation of competitive intelligence to increase efficiency.
竞争情报作为实现组织经济安全的工具
这项研究的相关性在于全球经济竞争水平的不断提高,这意味着组织管理对分析与外部环境相互作用的一般方法进行全球修订。目前,尽管世界经济的主要宏观经济指标普遍下降,但大多数组织指出,他们感到竞争压力越来越大,这与全球经济动荡加剧一起,可能导致组织面临严重的财务后果,直至破产。为了最大限度地减少这种负面影响,组织在对其活动进行战略规划的过程中,应不断考虑到不断变化的外部环境的影响,为此,建议将竞争情报作为确保组织功能稳定的工具。本研究的目的是确定在组织中开展竞争情报的主要经济先决条件,并分析组织绩效指标对引入竞争情报实践的依赖。主要目标是为在组织中实施竞争情报提出建议。本文特别关注了近年来全球经济形势的分析,将系统化的管理方法描述为一种元素,使您能够根据外部环境的影响充分建立组织的活动,并得出了现阶段引入竞争情报实践的主要问题的结论。在研究过程中,使用了一般的科学方法,如分析、综合、演绎和归纳。作为研究的结果,竞争情报作为一个独立的功能,对组织的整体绩效的贡献是证明,并提出建议,以改善竞争情报的实施,以提高效率。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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