Features of the Competitiveness Analysis of a Hotel Facility

Ekaterina V. Toporovskaia
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Abstract

Article is focused on factors influencing competition and competitiveness of a hotel. In contrast to other different approaches, author describe the range of factors affecting the hotel at the highly competitive and unstable demand environment, based on her professional experience and deep knowledge of economics and marketing of hospitality industry. The main factors and indicators that are vital in the competition were analyzing. Main focus was given to the environment changed last years. Epidemiological situation changes links with the COVID-19, chillness in foreign affairs, sanctions are the drivers in a large extent impacted the hospitality industry. International flight restrictions and tourist flow down, leaving of international hotel enterprises, supplier companies, stop of booking and aggregation systems servicing, logistic chains changes were leaving to significant consequence as for the services market and for especial companies. Main features, criteria and factors company needs to be taken into account for successful company positioning on the market were given based on the example of the hotel sector of the hospitality industry. The article is very practical, since systematic approach was developed based on factors affecting the competitiveness of a hotel was successfully used in on the real company working on competitive environment. Approach has theoretical significance due to focus on scientific ideas development on hospitality industry environment analysis using integrated approach can be used by future scientist. Article can help beginners and experienced entrepreneurs in systematization and hotel competitiveness factors analysis taking into account it’s specifics.
酒店设施竞争力的特征分析
本文主要研究影响竞争和酒店竞争力的因素。与其他不同的方法相比,作者根据自己的专业经验和对酒店业经济学和市场营销的深入了解,描述了在竞争激烈和需求不稳定的环境下影响酒店的因素范围。分析了影响竞争的主要因素和指标。去年的主要焦点是环境的变化。与新冠疫情相关的流行病学形势变化、外交冷淡、制裁等因素在很大程度上影响了酒店业。国际航班限制和游客流量下降,国际酒店企业、供应商公司离开,预订和聚合系统服务停止,物流链的变化对服务市场和特定公司产生了重大影响。主要特点,标准和因素公司需要考虑到成功的公司在市场上的定位是基于酒店业的酒店部门的例子。本文以影响酒店竞争力的因素为基础,建立了系统的方法,并成功地应用于实际企业竞争环境中,具有很强的实用性。该方法具有理论意义,因为它注重科学思想的发展,对酒店业环境分析采用综合方法可以为未来的科学家所用。文章可以帮助新手和有经验的创业者在系统化和酒店竞争力因素分析时兼顾其特殊性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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