International journal of Innovation in Marketing Elements最新文献

{"title":"New marketing models for developing a marketing strategy","authors":"Nilsson Rajer","doi":"10.59615/ijime.3.1.23","DOIUrl":"https://doi.org/10.59615/ijime.3.1.23","url":null,"abstract":"Marketing is a comprehensive and extensive industry for businesses to sell their services and products better and more. There are many successful models for marketing because competitors are constantly increasing their awareness and efforts. In such an environment, the management has to evaluate the level of risk in all decisions and act intelligently. Accurate, up-to-date, and clear information reduces the risk of making wrong decisions, and this is one of the important reasons for the necessity of conducting marketing research and improving marketing intelligence in the organization. Therefore, the current research was carried out with the aim of developing a theoretical perspective on the introduction of dimensions, components, and vital elements aligned with the needs of customers and the competitiveness goals of economic enterprises. For this purpose, a conceptual and comprehensive review of the research literature was done first. In the next step, the influential factors in marketing success were extracted. Then, the key elements of marketing models based on strategy aligned with competitiveness objectives were identified.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128280285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Flexible Work Arrangements and Productivity of Sales Representatives of Book Publishing Companies in Nigeria","authors":"Innocent Immoneghame Agbanu, James Tersoo Tsetim, A. Suleman","doi":"10.59615/ijime.3.1.1","DOIUrl":"https://doi.org/10.59615/ijime.3.1.1","url":null,"abstract":"This study examined the effect of flexible work arrangements on productivity of sales representatives of book publishing companies in Nigeria. The specific objectives of the study were; to examine the relationship between flexi-time, job sharing, part time and telecommuting and employee effectiveness and employee efficiency of sales representatives of top 10 book publishing companies in Nigeria. Cross-sectional survey involving collecting data across top 10 book publishing companies in Nigeria was employed. Twenty (20) sales representatives from each company were surveyed using convenience sampling technique. Out of the 200 questionnaires administered, 162 copies of questionnaire were filled correctly and returned. constructs of flexible work arrangements as well as measures of employee productivity were measured on four point   Likert scale ranging from 4= Strongly agree; 3 = Agree; 2= Disagree; 1 = Strongly disagree. Cronbach Alpha was employed to ascertain the internal consistency of the instruments and they fall within 0.70 -.080 threshold. Validity of instrument was determined using face and content validity. Views of respondents were analyzed using descriptive statistics (mean and standard deviation) with the aid of statistical package for social sciences version 22.0. Statistical instrument employed to analyze the hypotheses was Pearson Product Moment Correlation Coefficient (rs). Findings revealed that flexi-time, job sharing, part time and telecommuting all have significant positive relationship with both employee effectiveness and employee efficiency. Based on the findings, the study concludes that making time and location flexible for employees, the book publishing sector organizations in Nigeria could significantly enhance productivity of their sales representatives. The study therefore recommended among others that since flexi-time is found to have the potential to affect employee productivity, management of companies in the book publishing sector in Nigeria should avail all categories of staff the opportunity to choose start and close time where necessary. It is also suggested that more options of FWAs like compressed week work and self-roistering could be added to the survey instrument in addition to the ones identified in this study which could lead to new findings.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132839861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Media Marketing Strategies Based on CRM Value Chain Model","authors":"Maede Nemati, Gerhard Weber","doi":"10.59615/ijime.2.1.12","DOIUrl":"https://doi.org/10.59615/ijime.2.1.12","url":null,"abstract":"Despite the fact that social media marketing has a long history, new marketing methods and the rise of digital marketing have transformed it. Social media marketing's aims, tactics, and approaches are all centered on the consumer, thus there's a strong link between this sort of marketing and existing customer relationship management (CRM). This essay aims to investigate this connection and clarify the findings in order to better social media marketing efforts. This study's methodology is based on the value chain model, which is one of the CRM models. This approach considers customers, network, and management to deliver effective communication for value creation based on work processes, data, and information, as well as organizational leadership. We extract the effective and reciprocal variables between CRM and social media marketing in this study. The findings suggest that, using the proposed model, new social media marketing strategies may be proposed that generate incentives to share organizational resources in order to attract new customers through the media, pay attention to customer branding, and develop specific capabilities. This type of information technology is used.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127081069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Introduction of Loyalty Programs for the Retail Industry","authors":"Jana Jarosz","doi":"10.59615/ijime.2.1.59","DOIUrl":"https://doi.org/10.59615/ijime.2.1.59","url":null,"abstract":"\u0000\u0000\u0000\u0000Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly. However, empirical research shows that loyalty in competitive repeat purchase markets is formed more by passive acceptance of brands than by strong attitudes about them. From this perspective, the potential for increased demand in loyalty programs is more limited than one might hope.\u0000In this article, by studying the literature, customer loyalty programs and its technologies are described under the title of three-stage model, which is mostly focused on the implementation stage. Finally, suggestions for better implementation of the cycle of loyalty programs are provided.\u0000\u0000\u0000\u0000","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134252591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Negotiation Processes: Tactics of Preparing a Successful Negotiation","authors":"Ali Parvaneh, Vahid Akbari","doi":"10.59615/ijime.2.1.51","DOIUrl":"https://doi.org/10.59615/ijime.2.1.51","url":null,"abstract":"Negotiation is a fast-paced activity. That is, the negotiation process is evaluated and changed throughout the process, from beginning to end. Before taking any action or retaliating, both sides consider their own interests and aims in order to analyze their own and the other's positions. These judgments and estimations are frequently susceptible to change during the negotiation process. The fresh information that comes in must be categorized and assessed. The dialogue's complexity and difficulty stems from its dynamic and variable nature. If each negotiation has three stages: preparation, advancement and leadership, negotiation, and conclusion, the stage of preparing for the negotiation in advance to accomplish the desired result in a successful negotiation will be very significant and effective. Therefore, in this article, some hints are given as to how to prepare for a successful negotiation by using strategies and tactics.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130083004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business Intelligence Analysis in Small and Medium Enterprises","authors":"R. Maleki, E. Sabet","doi":"10.59615/ijime.2.1.1","DOIUrl":"https://doi.org/10.59615/ijime.2.1.1","url":null,"abstract":"In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections:\u0000First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses \"Using Customer Analytics for Success: The Case of Mexican SMEs.\"\u0000In next Section reviews data management software solutions for business sustainability. Finally, a \"marketing analysis\" is provided by analysis of SMEs.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121487784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A framework for IoT and Blockchain Based on Marketing Systems with an Emphasis on Big Data Analysis","authors":"A. Aliahmadi, H. Nozari, Javid Ghahremani-Nahr","doi":"10.59615/ijime.2.1.25","DOIUrl":"https://doi.org/10.59615/ijime.2.1.25","url":null,"abstract":"In today's world, huge amounts of information affect all aspects of our lives and play an important role in our decisions. The importance of big data in business, like other key processes in the organization, has not hidden from experts. Access to big data can play an important role in understanding audience behavior, planning advertising campaigns, deciding on a marketing mix such as changing a product and selecting its distribution channels, implementing e-marketing strategies, content production strategies, and many other micro and macro decisions. The Internet of Things as a transformative technology is one of the most important sources of big data production. The use of social networks and online platforms in marketing, allows companies to interact with consumers in a targeted manner and provide the required information as soon as possible. In addition to high volume, IoT data also has high accuracy and purity, based on performance. Despite all the positive features of IoT-based smart marketing and the presence of big data, the disclosure of private information is the main problem. Therefore, it is necessary to pay attention to methods, approaches and technologies that can help eliminate this complication. It seems that blockchain technology with features such as tracking, transparency and security enhancement, can help to eliminate this problem and improve the performance of the digital marketing industry. For this reason, this chapter of the book provides a conceptual framework for demonstrating the causal relationships of the elements that make up an intelligent marketing system based on these evolving technologies. Understanding this framework will help implement a smart and capable marketing system.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125121634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz)","authors":"Paria Samadi-Parviznejad, Z. Soltani","doi":"10.59615/ijime.2.1.35","DOIUrl":"https://doi.org/10.59615/ijime.2.1.35","url":null,"abstract":"The main goal of this article is to investigate, identify, and rank the factors that influence the development of a sustainable smart city in Tabriz. The statistical population comprises all of Tabriz Municipality's managers, which number 257 at the moment. The data collected using a standard questionnaire of parameters from \"A unique taxonomy of smart sustainable city metrics,\" which was randomly distributed. In addition, descriptive and inferential statistical techniques were used. Spss software is also used to analyze data using descriptive statistical methods and conclusions from sample tests and Friedman ranking tests, as well as to execute Econometric operations. The findings suggest that all of the variables affecting the improvement of a sustainable smart city in Tabriz have a direct and relatively strong relationship, with four variables affecting the marketing of a sustainable smart city. The socio-cultural parameter, which has an average rank of 3.80, the governance parameter, that has an average rank of 3.18, the second parameter, the environmental parameter with rank of 2.03, and the economic parameter, with rank of 1.00, all impact on the improvement of a sustainable smart city marketing.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116040749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analyzing and Prioritizing the Social Media Marketing Challenges","authors":"Farshid Golzadeh, Najaf Gharachorloo","doi":"10.52547/IJIME.1.1.18","DOIUrl":"https://doi.org/10.52547/IJIME.1.1.18","url":null,"abstract":"In today's competitive markets, marketing may be one of the most important factors in the sale of goods and products. In the present age, with the technological revolution, many human aspects have changed. One of these aspects is business and business interaction methods that have completely changed with the advent of e-commerce. Despite the growing investment in social media marketing and the many benefits it's for all businesses left in the world today, identifying the challenges This ubiquitous marketing approach has been largely overlooked. To this end, the purpose of this study is to identify and rank the challenges of social media marketing. To this end, the purpose of this study is to identify and rank the challenges of social media marketing. First, by reviewing the literature and reviewing the opinions of experts, the most important challenges facing social media marketing were identified. Then, using Mikhailov hierarchical analysis technique, the most important challenges were prioritized. The results showed that security challenges are one of the most important social network-based marketing challenges.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115438773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fuzzy Clustering Approach for Marketing Recycled Products of Tabriz Municipality Waste Management Organization","authors":"Vahid Saeid Nahaei, Farzad Naziri-Oskuei","doi":"10.59615/ijime.1.1.25","DOIUrl":"https://doi.org/10.59615/ijime.1.1.25","url":null,"abstract":"The main concern of municipalities is the realization of sustainable revenues. Organizations affiliated with municipalities should play a role in generating revenue by defining specialized tasks while assisting municipal tasks. Tabriz Municipality Waste Management Organization seeks to achieve this by defining its strategies and goals. The organization has implemented various projects to generate revenue from recycled products. Poor planning and failure to fully outsource are among the obstacles of this organization. Therefore, marketing of recycled products is an important project. Lack of careful planning in this regard, marketing costs and weakness of private sector investment projects are the most important obstacles facing the organization. This article has determined the degree of homogeneity of waste organization projects in the marketing of recycled products with a fuzzy clustering approach and according to the opinions of experts. The results show that some of the organization's projects lack value. Instead, some projects, such as the construction of a recycling town with a variety of recycled products, renewable energy recycling, and plastic recycling with a variety of products, have similar features in the product mix marketing element, and this can reduce marketing costs and Focus on such projects.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128224509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}