{"title":"为零售业引入忠诚计划","authors":"Jana Jarosz","doi":"10.59615/ijime.2.1.59","DOIUrl":null,"url":null,"abstract":"\n\n\n\nCustomer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly. However, empirical research shows that loyalty in competitive repeat purchase markets is formed more by passive acceptance of brands than by strong attitudes about them. From this perspective, the potential for increased demand in loyalty programs is more limited than one might hope.\nIn this article, by studying the literature, customer loyalty programs and its technologies are described under the title of three-stage model, which is mostly focused on the implementation stage. Finally, suggestions for better implementation of the cycle of loyalty programs are provided.\n\n\n\n","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Introduction of Loyalty Programs for the Retail Industry\",\"authors\":\"Jana Jarosz\",\"doi\":\"10.59615/ijime.2.1.59\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n\\n\\n\\nCustomer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly. However, empirical research shows that loyalty in competitive repeat purchase markets is formed more by passive acceptance of brands than by strong attitudes about them. From this perspective, the potential for increased demand in loyalty programs is more limited than one might hope.\\nIn this article, by studying the literature, customer loyalty programs and its technologies are described under the title of three-stage model, which is mostly focused on the implementation stage. Finally, suggestions for better implementation of the cycle of loyalty programs are provided.\\n\\n\\n\\n\",\"PeriodicalId\":266999,\"journal\":{\"name\":\"International journal of Innovation in Marketing Elements\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-02-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International journal of Innovation in Marketing Elements\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.59615/ijime.2.1.59\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International journal of Innovation in Marketing Elements","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.59615/ijime.2.1.59","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Introduction of Loyalty Programs for the Retail Industry
Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly. However, empirical research shows that loyalty in competitive repeat purchase markets is formed more by passive acceptance of brands than by strong attitudes about them. From this perspective, the potential for increased demand in loyalty programs is more limited than one might hope.
In this article, by studying the literature, customer loyalty programs and its technologies are described under the title of three-stage model, which is mostly focused on the implementation stage. Finally, suggestions for better implementation of the cycle of loyalty programs are provided.