{"title":"Business Intelligence Analysis in Small and Medium Enterprises","authors":"R. Maleki, E. Sabet","doi":"10.59615/ijime.2.1.1","DOIUrl":null,"url":null,"abstract":"In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections:\nFirst, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses \"Using Customer Analytics for Success: The Case of Mexican SMEs.\"\nIn next Section reviews data management software solutions for business sustainability. Finally, a \"marketing analysis\" is provided by analysis of SMEs.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International journal of Innovation in Marketing Elements","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.59615/ijime.2.1.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections:
First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses "Using Customer Analytics for Success: The Case of Mexican SMEs."
In next Section reviews data management software solutions for business sustainability. Finally, a "marketing analysis" is provided by analysis of SMEs.