International journal of Innovation in Marketing Elements最新文献_第2页

Investigating the Impact of Digital Marketing and Its Effectiveness on Career Growth through Export Performance (Case Study of Top Commercial Companies in East Azerbaijan Province in Iran) 通过出口业绩调查数字营销对职业发展的影响及其有效性(以伊朗东阿塞拜疆省顶级商业公司为例)

International journal of Innovation in Marketing Elements Pub Date : 2021-10-24 DOI: 10.59615/ijime.1.1.37

Hossein Mehdipour, Naser Shirini

{"title":"Investigating the Impact of Digital Marketing and Its Effectiveness on Career Growth through Export Performance (Case Study of Top Commercial Companies in East Azerbaijan Province in Iran)","authors":"Hossein Mehdipour, Naser Shirini","doi":"10.59615/ijime.1.1.37","DOIUrl":"https://doi.org/10.59615/ijime.1.1.37","url":null,"abstract":"\u0000\u0000\u0000\u0000The issue of growth is one of the fundamental issues in economics, which is very important both from a micro and macro perspective. It is no secret that in order to achieve sustainable growth, exports are one of the most fundamental variables, which is the main channel of monetization. For optimal export, you should have a good market share. Digital marketing is one of the most widely used tools to expand the market, so the present study has studied the effectiveness of digital marketing on job growth through export performance. The statistical population of the present study consists of 500 commercial companies in East Azerbaijan province, of which 271 companies have been selected as a statistical sample according to Morgan table and using Cochran's formula. Also, the data collection tool in this study is a questionnaire with Likert scale. Structural equation modeling and SPSS software version 25 and Smart PLS version 3 were used to analyze the data. The results indicate that digital marketing and export performance have a positive effect on job growth and micro and macro development.\u0000 \u0000\u0000\u0000\u0000","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130695252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Simulation of Sales Scenarios in Chain Store Marketing with a Futuristic Approach 用未来主义方法模拟连锁店营销中的销售情景

International journal of Innovation in Marketing Elements Pub Date : 2021-10-24 DOI: 10.59615/ijime.1.1.7

Paria Samadi-Parviznejad

{"title":"Simulation of Sales Scenarios in Chain Store Marketing with a Futuristic Approach","authors":"Paria Samadi-Parviznejad","doi":"10.59615/ijime.1.1.7","DOIUrl":"https://doi.org/10.59615/ijime.1.1.7","url":null,"abstract":"This paper examines the simulation method as one of the future prediction techniques. In this article, while examining the concepts related to futuristic studies, one of the powerful tools in this field is introduced. Examining the concepts, how to form analytical approaches with simulation, and using it in futures studies are some of the most important topics in this article. What emerges from the study and application of this method in its use in marketing and sales is that in many approaches, simulation can be a useful tool especially that by determining specific scenarios, the decision proper capture is done. The simulation approach uses a precise analysis of the current situation to reflect the present view of the future, and in addition, by considering future probabilities and components, a proper analysis of present decisions and policies for the future can be made create. In this paper, while introducing simulation as one of the futures research approaches, its application in different fields is investigated and a case study of this technique in the field of retail queue systems is analyzed. The results show that the future of the market for chain stores is based on creativity, innovation and effective management relationship with customers.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131067991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Importance of Accounting Marketing in Post-Corona era 后电晕时代会计营销的重要性

International journal of Innovation in Marketing Elements Pub Date : 2021-10-24 DOI: 10.59615/ijime.1.1.61

Mahsa Abbas-Alizadeh, Sanaz Samadi

{"title":"Importance of Accounting Marketing in Post-Corona era","authors":"Mahsa Abbas-Alizadeh, Sanaz Samadi","doi":"10.59615/ijime.1.1.61","DOIUrl":"https://doi.org/10.59615/ijime.1.1.61","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Accounting marketing is an interdisciplinary field that focuses on strategic marketing investments through accounting accuracy and efficiency. Accounting marketing actually means marketing in accounting, which means implementing the principles and rules of marketing to promote accounting and related services. In order to shorten the combination that is actually the keyword of this article, in this paper is used accounting marketing instead of marketing in accounting. Nevertheless, accounting marketing is still in its infancy. In this article, while examining the concepts of accounting marketing, its role in the period before and after Corona is discussed. Accounting marketing strategies are also reviewed and the key to organizations' success in using them is explained. \u0000Finally, an eight-step plan is presented to succeed in implementing accounting marketing strategies. As a general conclusion, it is suggested some organizations as well as accounting consulting companies study the steps of this plan for changing and unfavorable conditions of the post-corona period and use benefits of accounting marketing, effectively. \u0000 \u0000 \u0000 \u0000 \u0000 ","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":"104 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114030208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Survey for Investigating Key Performance Indicators in Digital Marketing 数字营销关键绩效指标调查研究

International journal of Innovation in Marketing Elements Pub Date : 2021-10-24 DOI: 10.59615/ijime.1.1.1

Javid Ghahremani-Nahr, H. Nozari

{"title":"A Survey for Investigating Key Performance Indicators in Digital Marketing","authors":"Javid Ghahremani-Nahr, H. Nozari","doi":"10.59615/ijime.1.1.1","DOIUrl":"https://doi.org/10.59615/ijime.1.1.1","url":null,"abstract":"Participation in social networks has increased dramatically in recent years. Digital marketing is one of the most important strategies that with the advent of the Internet, not only as one of the possible methods for marketing, but in many cases, is considered as the most important marketing method. This is doubly important when looking at the startup ecosystem where companies usually have more limited budgets, because in many cases, internet marketing is relatively inexpensive and is considered a strong point for startups. On the other hand, today's digital world is challenging traditional marketing, and virtually no presence in the digital space comes at the cost of a serious reduction in marketing outputs and the continued superiority of competitors. Obviously, in such an environment, digital marketing becomes a priority for companies and various manufacturing and service companies. But evaluating the performance of digital marketing and defining appropriate performance indicators is a bit difficult due to the relative novelty of this concept and its different atmosphere from traditional marketing. For this reason, and considering the importance of the issue, in this paper, the key performance indicators in digital marketing are analyzed and their importance is determined using a decision-making approach. Understanding the importance and priority of indicators can lead businesses to make more accurate decisions.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":"298 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121321075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 25

Identify and Neutralize Negotiation Tactics and Tricks 识别和消除谈判策略和技巧

International journal of Innovation in Marketing Elements Pub Date : 2021-10-24 DOI: 10.59615/ijime.1.1.49

Ali Parvaneh, Farzaneh Nasseri

{"title":"Identify and Neutralize Negotiation Tactics and Tricks","authors":"Ali Parvaneh, Farzaneh Nasseri","doi":"10.59615/ijime.1.1.49","DOIUrl":"https://doi.org/10.59615/ijime.1.1.49","url":null,"abstract":"Developed and industrialized countries of the world, along with economic, scientific, technological and industrial progress, have also achieved significant progress in the development of the science and technology of negotiation, especially foreign and international negotiations. Nowadays, in international relations, even at the level of simple internal relations with others, it is not enough just to have the right and to be a researcher, but also to know the negotiation strategies and tricks and ways to deal with them, as well as to negotiate the right well and principles. Self and showing the right seat on the negotiating table is a key factor in achieving the goal. \u0000Experience teaches us that in front of us in foreign negotiations sit people as negotiators, the vast majority of whom, in addition to their specialized fields, are proficient in the principles, techniques, strategies and tricks of negotiation, which unfortunately Some of them are bad and inappropriate solutions and in some cases, these bad solutions are the cause of strategies in negotiations. It is our duty to confront such negotiators armed with the weapon of negotiation to the highest level of international standards. In this article, we have tried to get acquainted with the solutions of tricks in the negotiation process and to provide ways to deal with these solutions and tricks.","PeriodicalId":266999,"journal":{"name":"International journal of Innovation in Marketing Elements","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133938587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1