2019 Communication Strategies in Digital Society Workshop (ComSDS)最新文献

{"title":"Social Information in the Age of Entertainment: “tainment”-technologies","authors":"K. Kiuru, E. Karmalova, A. Krivonosov, A. Selyutin","doi":"10.1109/COMSDS.2019.8709639","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709639","url":null,"abstract":"The problem of processing and transmitting the socially significant information in the age of entertainment is acute and needs some creative solutions. Under the socially significant information we understand the kind of information which is produced by a human being in the process of his activity and is directed to the achievement of his goals. Mass media and communication product consumer makes decisions about the relevance of the information perceived with quite a fast speed index. A specialist in mass media and mass communication faces a problem of “packing” the socially significant information in such a form which may become relevant to its consumers. Nowadays the social information is transmitted mostly through the new communication platforms using different sign systems. The goal of the article is to demonstrate the abilities of modern “tainment”-technologies (infotainment, businesstainment, politainment, sciencetainment, edutainment, culturetainment, socialtainment, arttainment) while processing the socially significant information.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124889959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Big Data, Smart Data in Effective Communication Strategies Development","authors":"L. Sharakhina, V. Skvortsova","doi":"10.1109/COMSDS.2019.8709651","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709651","url":null,"abstract":"The modern Digital Society is characterized by a high level of internet communications penetration in everyday life of any social object. The level of information noise is rising dramatically, and it tosses communication practitioners a challenge they have to cope with (Joseph Turow, Couldry, N.). The problem of communication hygiene is also reviewed in the article. Case studies of Big Data and Smart Data put forth as tools to formulate effective communication strategy in Digital Society communication pattern are represented.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124957434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Place Promotion in Digital Environment","authors":"L. Minaeva","doi":"10.1109/COMSDS.2019.8709643","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709643","url":null,"abstract":"A primary function of place promotion is to change the conception of such places that are held by a variety of individuals and organizations. The purpose of the present paper is to examine how digital communication tools are used for place promotion. The theoretical framework of the research includes place promotion theory and Public Relations practice. The research is based on the analysis of regional websites. The results indicate that the repertoire of digital communication tools aimed at principal target audiences of place promotion matches audience interests and expectations and, at the same time, is tailored to different platforms.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134138408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Strategy of Political Leader’s Image Mythologization in Digital Space during the Course of Election Campaign: Comparative Aspect","authors":"L. Balakhonskaya, Nina Zhuravleva, Iuliia V. Beresneva","doi":"10.1109/COMSDS.2019.8709654","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709654","url":null,"abstract":"In the present paper we address the issue of mythologization as one of the leading communication strategies of the political leader’s image formation. Such strategy becomes particularly topical in the period of election campaigns, since political myth as a special form of mentality is able to influence voters’ minds by constructing the “enduring reality” of an action programme proclaimed by a candidate. The manipulative potential of a mythologization strategy in political communication is stipulated by the fact that myths are able to impress into the public mind the delusive reality models and to legitimize a political leader’s authority in the voters’ perception. With the help of this or that political myth the idea of a candidate’s preference over all others is often fixed in voters’ minds. In the modern communication space the role of mythologizing of a political leader’s image in a digital space has been enhanced, as candidate’s communication through social networks, blogs, video and audio hosting, etc., allow him to interact with voters more effectively, to personalize communication, get a feedback, to influence not only the consciousness, but also the subconscious using both verbal and non-verbal means. The video materials of one of the candidates for the presidency of the Russian Federation, Vladimir Zhirinovsky, posted on You Tube video hosting in the period of 2018 presidential election campaign, are chosen as the empirical base of this research. The subject of the present research is “internal mythologization” (when a politician and his team are considered as a source of myth-making versus “external mythologization” initiated by non-affiliated representatives of different social groups) as a communicative strategy for constructing political leader’s image in election time. The paper describes the specificity of the representation of four main political myths (social ideal, enemy, identity community and hero-saviour) in communication of Vladimir Zhirinovsky as the “Patriarch” of election campaigns in Russia and reveals the most significant myths for the formation of his political image. The most important concepts representing this or that myth are identified, the ways of their explication (verbal and visual, explicit and implicit) are revealed. An analysis of mythologization methods of V. Zhirinovsky’s image, a candidate, who was running for president post for the sixth time on presidential election 2018, was compared to the mythologization methods of Pavel Grudinin’s image as a new candidate for the Russian political agenda. The conducted analysis allowed to reveal the main characteristics of political leader’s image mythologization in election period, namely – ideological charge and manipulativity, most clearly manifested in a candidate’s communication in digital space.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"146 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115760359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Strategies in the Activity of Charitable Organizations in Digital Society","authors":"D. Lugovoy, Ekaterina A. Lugovaya","doi":"10.1109/COMSDS.2019.8709626","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709626","url":null,"abstract":"The article explores communication strategies that promote the implementation of charitable and socially significant projects for non-profit charitable organizations. The promotion of charity in digital society is one of the most important communication platforms these days. Effective communication with the public and the media, including using the communication opportunities of social advertising, allows not only to popularize social programs and services, but to expand contacts with the public and similar organizations, to carry out social orders and projects successfully, to carry out public education.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131275174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Online Education in University Communication Scenarios","authors":"E. Strogetskaya, N. Kazarinova, E. A. Pashkovsky","doi":"10.1109/COMSDS.2019.8709627","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709627","url":null,"abstract":"This electronic document is a “live” template andThe use of digital technologies in higher education has become a powerful stimulating factor in the dynamics of educational communications in the universities of the world. This article is devoted to the description and analysis of institutional, managerial, communicative changes that inevitably accompany the implementation of online education.The original empirical database includes: the results of surveys of master students studying at the technical faculties of Saint-Petersburg Electrotechnical University “LETI”; expert interviews with online course authors and technical support staff; focus group with teachers of SPb ETU “LETI”.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129244030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Internet meme as the Cyber Laughter Culture Phenomenon in Modern Russian Digital Society","authors":"M. Rotanova, M. Fedorova","doi":"10.1109/COMSDS.2019.8709650","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709650","url":null,"abstract":"The authors of the article under consideration trace the evolutionary development of laughter as a societal phenomenon and address the acute problem of laughter culture transition to cyber reality. Based on the conducted analysis of the humorous content of social networks, messengers and other platforms comic nature of Internet memes is revealed, as well as their classification is provided.According to the results of the conducted large-scale empiric survey concerning media preferences of the studying youth of Nizhny Novgorod and the Nizhny Novgorod region the memes choice factors were analyzed. The conclusion is made that the further analysis of cyber laughter culture carries an interdisciplinary character combining various methods including data mining and text mining","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"15 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113933682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Networked Society and its New Power Actors: Critical Analysis of Hardware, Software, and Communicative Level of Digital Space","authors":"D. Gavra, V. Dekalov","doi":"10.1109/COMSDS.2019.8709647","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709647","url":null,"abstract":"The paper analyses the networked society with the use of critical Internet studies approach. The authors consider the expansion of digital space as a transformational factor of post-modern individual work. In particular, there are negative trends: the decline in productivity, the decline in leisure quality and the problem of digital exploitation. The latest trend is considered using such concepts as “digital prosumerism”, “digital labor product” and “digital capital”. The authors note that capital in the digital space consists of two components: market and communicative ones. Both of these components play an important role in the spread of digital branding and in the formation of digital power actors at three levels of the digital space: communicative (digital profi-sumers), software (platforms as traffic oligopolies) and hardware (digital architects). The paper deals with the problems that may arise due to the strengthening of these actors. The authors propose approaches and possible tools (including Big Data analyses and math modelling) for empirical verification of the concepts applied.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"216 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115979678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Strategies of Professional Communication of Religious Organizations in Modern Digital Society","authors":"M. Fedorova, M. Rotanova","doi":"10.1109/COMSDS.2019.8709646","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709646","url":null,"abstract":"The article deals with the concept of religious communication expressed in personality and social orientations. The authors made a comparative study of web presence of various religious organizations (world religions and new religious movements) and their online activity in main social networks and messengers. Basing on sociological surveys (mass survey, focused interviewing), the authors analyze specific character of religious views of active web-users. Finally, they make a conclusion on further religion digitization, emergence of a significant number of religious startups in the future related to the development of web platforms and online services to satisfy users’ religious needs.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124277565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Engaging Students in the ETU–TUIL Double Degree Program: Communication Strategy","authors":"Valerii Y. Ostrovskii, M. Kiseleva, Anzhelika I. Voroshilova, Sophia Siegfried","doi":"10.1109/COMSDS.2019.8709628","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709628","url":null,"abstract":"The paper describes the interaction between Russian-German Engineering Faculty, established on the basis of St. Petersburg Electrotechnical University “LETI” and Technische Universität Ilmenau, and candidate students interested in undergoing studies and taking internships in Germany pursuing Master’s degrees. The study focuses on the approaches utilized to attract the attention of and inform students to the double degree program. In this research, we analyzed the main communication channels between students and the faculty. The method of participant observation allowed us to discover several weaknesses in media planning. As a result, some recommendations are made to correct the current communication strategy.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122481698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}