2019 Communication Strategies in Digital Society Workshop (ComSDS)最新文献

{"title":"Propaganda Content in Digital Space: Identification Markers","authors":"Vera A. Achkasova, Nina Zhuravleva, Elena A. Trefilova, Liudmila V. Azarova","doi":"10.1109/COMSDS.2019.8709625","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709625","url":null,"abstract":"The article discusses the current forms and channels of propaganda in the network space. Despite the fact that the methods and technologies of propaganda in its classic version are described in detail, in recent decades, the methods of propaganda influence have become more disguised and sophisticated: from the creation of bots in social networks to the fabrication of images and newspaper covers. In such circumstances, it is extremely difficult to distinguish between true and false content, so the problem of selecting criteria for propaganda content is of particular importance today.The aim of the study is to identify the features of propaganda content in a digital society. The objectives of the research project include: the definition of “propaganda content” concept, the forms of its expression, the search for criteria to distinguish propaganda content from other types of information dissemination in social networks.The open materials of such programs as Hamilton 68, Digital Sherlocks, as well as the research of Computational Propaganda Worldwide conducted in Oxford were taken as an object. It is because of these and similar projects that the term “computer propaganda” is firmly entrenched in the scientific lexicon.The research methodology is based on the works of J. Bolsover, F. Howard, and a number of other foreign and domestic authors, indicating the following formats as components of promotional content in online communities: cyberattacks, bot farms, automatic distribution of posts on social networks, theft of data and disinformation. They are usually distributed simultaneously to maximize the coverage of the same information.The main methods of the study were case studies and content analysis. With their help, the case that caused social tension and long-term negative consequences (pension reform of 2018 in Russia) is considered. The analysis of the text format of information about this case, posted on social networks Facebook and Twitter, led to a number of conclusions: the methods used to identify propaganda content, require further serious study. The method of content analysis widely used for this purpose and the relatively recent method of intent analysis, due to the lack of the necessary methodology, are not always able to determine the availability of methods of propaganda influence.The results of the study allow us to state: computer propaganda in the modern world is very effective, including free or very inexpensive distribution. Moreover, the speed and the maximum number of users outreach by propaganda content become major issues. Today, social networks are a real arena of struggle, and the arsenal of propaganda means of influence is increasing exponentially. In these circumstances, the development of propaganda content identification methods can serve as a guarantor of success in the fight. This aspect is especially important in the long term, as in this way you can beat the competition and build the right communication strategy.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114382477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Potential of Creative Areas in Digitalized Modern Cities","authors":"Y. Taranova, D. Gavra, A. Savitskaya, D. P. Shishkin","doi":"10.1109/COMSDS.2019.8709637","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709637","url":null,"abstract":"The authors of the article regard creative spaces of urban areas, agglomerations and megalopolises as a recent and specific way of communication in a contemporary postmodern society. They operationalize the concept of an urban creative space and develop communication model for it. The concept reveals patterns of significant socio-structural transformations of cities, aiming at development of their marketing strategies with regard to transregional and intercountry global competition.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114631254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communicative Aggression as a Communication Strategy in Digital Society","authors":"I. Bykov, I. Gladchenko","doi":"10.1109/COMSDS.2019.8709649","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709649","url":null,"abstract":"One of previous studies showed that among students of Saint-Petersburg social network sites and the Internet resources has replaced TV as a primary mass source of obtaining political information. The survey conducted between St. Petersburg State University students of journalism and pollical science (N=400) revealed next results. The Internet replaced television on a primary informative position. Surprisingly, the printed press ranks second as a source of political information. The highest aggression level was marked in the Internet and on television relatively. It turns out a remarkable links with sources of political information and aggression perceptiveness in received data frames. Respondents identify the lowest level of aggression in printed media. In general students of both educational programs’ indexes’ differences are not significant. The article provides detailed information about method of survey, its main results and directions for further research.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128697964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Literacy and Strategy of PR-education in Russia and Kazakhstan: Comparative Analysis","authors":"I. Bykov, I. Gladchenko, G. Ibrayeva, K. Myssayeva","doi":"10.1109/COMSDS.2019.8709635","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709635","url":null,"abstract":"The paper presents results of comparative research in the field of PR-education development in Russia and Kazakhstan. After the disintegration of the USSR, the paths of education development in former soviet republics divided. However, there are still many similarities due to the inter-government cooperation and integration projects such as the Eurasia Economic Union. The study aims to understand how PR-education in Russia and Kazakhstan is developing. In particular, the study compares BA and MA education programs comparing courses in common and not in common. This project uses both quantitative and qualitative data collection tools, but is rooted in a qualitative epistemological position that recognizes the importance of locating the research within a particular social, cultural, and historical context. The authors place an emphasis on the competences in the sphere of digital public relations, assuming that skills in information technologies and digital literacy are crucial for success in the future. In order to understand dynamics of PR-education development, the authors compare statistics on student submission to the institutions of the higher education both in Russia and Kazakhstan. The numbers show that there is a big demand in PR-education in terms of students submitted and in terms of competition. In order to indicate what digital skills is needed a survey method is applied. The authors have conducted a survey with 60 BA and MA students. The survey shows that students consider their decision to become a PR-specialists as ‘strategically right’, but the opinion on digital literacy was controversial.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130323209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Employee Engagement” Management Facilitates the Recovery from Crisis Situations","authors":"E. Akhmetshin, I. Ilyina, V. Kulibanova, T. Teor","doi":"10.1109/COMSDS.2019.8709645","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709645","url":null,"abstract":"In modern information society, the approach to communication interaction is undergoing a transformation. This is due to the digitalization and convergence of information and communication processes. These changes have an impact on the technology of interaction between an enterprise and its stakeholders. In the event of a crisis, qualitatively built interaction is particularly important. The key group of stakeholders is the company’s employees. Too many organizations build the management system based on the belief that it is the top managers and managers that have a strong influence on the «company/employee» interaction. However, it is not so. The task of management is to increase employee engagement. The employees involved want their organization to succeed, because they feel that they are connected emotionally, socially and even spiritually, sharing its mission and goals. The modern management considers personnel as the most important and valuable resource used to produce goods and services, which were to be treated correspondingly. The article covers the analysis of the relationship between employee engagement and company’s business results. The theoretical basis of the article are the views of Ch. Handy, A. Giddens, J. Fleming, J. Asplund, J.K. Harter, M. Buckingham, C. Coffman, Lev B. and others who made contribution to the employee engagement literature. The authors show that the employees are the key resource in resolving a crisis. The ability of the company’s management to demonstrate to employees the understanding of the concerns about their destinies and the ability to mobilize staff to overcome difficulties jointly play an important role in a situation of uncertainty. The article emphasis is put on the important employee engagement instruments as employer brand and internal PR.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123714191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Technologies in the Training of IT Specialists in the Digital Economy","authors":"E. E. Kotova","doi":"10.1109/COMSDS.2019.8709638","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709638","url":null,"abstract":"This paper introduces some issues of the need for changes in the training of IT-specialists in view of the development and impact of the digital economy on the learning process. The development of knowledge management in organizations makes it necessary for IT professionals to form new high-level cognitive skills at the core of digital competencies. New teaching methods based on communication technologies and project management technologies can contribute to the formation of digital competencies among students in the early stages of study at the university. The results of the collective project activities of students are given on the example of studying new areas of knowledge and modeling information content in a blended/integrated learning environment.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116264399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SMM-tools in the Promotion of Small and Medium- Sized Business (In the Case of Nizhny Novgorod Market)","authors":"E. Zaitseva, Ksenia V. Srednyak, M. Kudryavtseva","doi":"10.1109/COMSDS.2019.8709644","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709644","url":null,"abstract":"The authors of the report examine the promotion of small and medium-sized business with the help of SMM-tools. The subject seems of topical research interest because of digitalization of Russian economy. The main trend is the conversion of traditional business forms to the virtual space. Social networks become both a favourite leisure activity for people today and a place of competition between companies. The ability and skills to use effectively different SMM-tools are a competitive advantage of the company. In addition, to attracting people’s attention to a product or service via the Internet is less expensive compared to traditional advertising.The aim of the presented study is to determine the place and role of SMM-tools in the promotion of small and medium-sized business. This aim includes the following objectives:•analyze and make a segmentation of the regional market to examine the possibility of using SMM technologies;•examine the process of community management and blogging in popular social networks;•analyze the features of targeted advertising and work with analytics;•describe the target audience;•develop rules for designing a content-plan;•determine the criteria for evaluating the effectiveness of SMM.The empirical research is based on the promotion experience of Nizhny Novgorod companies. In theoretical part of the report the latest literature on Internet advertising and SMM is reviewed. As research methods both general scientific and special methods such as SWOT-analysis, sociological survey, observation are used.In the course of the study a local market segmentation was carried out, SMM promotion prospects were determined, a social portrait of the target audience was described, the main communication channels with the consumer in the Internet were analyzed, and the SMM-promotion algorithm was developed.Unlike other advertising tools, the Internet makes possible to attract real customers with a minimum or zero budget. Nowadays, when people in Russia spend 10 hours per week in the Internet, the prospects for SMM-technologies in our country are obvious.The results of the study show that SMM also solves an important problem of company’s personalization. It makes them as close to the target audience as possible. Thanks to integration of information about themselves in the user’s news feed, the business gets a high social approval and positive feedback from the client, which could guarantee the high rates of profit in the future.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126219738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Strategies of Networked Feminism in Russia","authors":"D. Martyanov, N. Martianova","doi":"10.1109/COMSDS.2019.8709636","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709636","url":null,"abstract":"The purpose of this article is the study of communication strategies and tools used by feminist communities in the Russian social network VKontakte. The cyberfeminist movement integrated feminism and technology studies and played an important role in popularizing computer technologies among women in the 1990s. Now cyberfeminism has taken the place of networked feminism. The authors compared the specifics of communication of the cyberfeminist virtual community with the most popular feminist groups using the methods of network analysis and document analysis.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121498748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ComSDS 2019 Index","authors":"","doi":"10.1109/comsds.2019.8709402","DOIUrl":"https://doi.org/10.1109/comsds.2019.8709402","url":null,"abstract":"","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132864456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Scientist’s Activity in Business Media. The Effect of Publicity","authors":"I. Telnova, E. Bykova","doi":"10.1109/COMSDS.2019.8709648","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709648","url":null,"abstract":"The article analyzes the publicity of a research institution and an expert in Russian public business media before and after conducting a PR campaign for promoting a subject in the digital media.The technology of advancement is defined as planning and implementing the media activity of a PR subject through media relations in order to optimize communication with key external stakeholders: research funds, research organizations and institutions, sponsor-organizations, scientists and experts.The empirical base of the article consists of publications created in the course of a PR campaign for promoting scientists, published in printed and online versions of the social business media (newsmaking, op-ed, expert interviews) and processed with the help of the “Medialogia” (https://www.mlg.ru/).The article demonstrates the influence of a scientist’s media activity in business media on the increasing the reputation capital of a scientific institute and a leading expert, raising interest in the scientific projects as well as increasing the citation index in peer-reviewed scientific journals. The article shows that including the scientist’s expert commentary into the current media agenda and the emergence of the full nomination of a scientist in the leads of business media have a profound effect in the digital environment.","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"4651 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116373611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}