2019 Communication Strategies in Digital Society Workshop (ComSDS)最新文献
筛选
英文
中文
Advertising Texts in Communication Strategies to Promote Hi-Tech Consumer Goods
高科技消费品传播策略中的广告文本
2019 Communication Strategies in Digital Society Workshop (ComSDS)
Pub Date : 2019-04-01
DOI: 10.1109/COMSDS.2019.8709629
V. Boguslavskaya, Hongbo Yu, L. Sharakhina
{"title":"Advertising Texts in Communication Strategies to Promote Hi-Tech Consumer Goods","authors":"V. Boguslavskaya, Hongbo Yu, L. Sharakhina","doi":"10.1109/COMSDS.2019.8709629","DOIUrl":"https://doi.org/10.1109/COMSDS.2019.8709629","url":null,"abstract":"Digital society is characterized by a level of technologies development and hi-tech goods expansion and the economic success is determined by it (William D. Nordhaus, Paul M. Romer, 2018 Nobel Prize winners in economics). The purpose of this paper is to analyze modern advertising texts used to promote hi-tech consumer goods and to formulate essential principles of such communication strategies. Science communication is reviewed as a methodological basis of the communication strategies (Matt Shipman, USA, and Marina Shilina, Russia, etc.).","PeriodicalId":264308,"journal":{"name":"2019 Communication Strategies in Digital Society Workshop (ComSDS)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114816216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
影响因子
展开
类型
展开
期刊
展开
全部
Acc. Chem. Res.
ACS Applied Bio Materials
ACS Appl. Electron. Mater.
ACS Appl. Energy Mater.
ACS Appl. Mater. Interfaces
ACS Appl. Nano Mater.
ACS Appl. Polym. Mater.
ACS BIOMATER-SCI ENG
ACS Catal.
ACS Cent. Sci.
ACS Chem. Biol.
ACS Chemical Health & Safety
ACS Chem. Neurosci.
ACS Comb. Sci.
ACS Earth Space Chem.
ACS Energy Lett.
ACS Infect. Dis.
ACS Macro Lett.
ACS Mater. Lett.
ACS Med. Chem. Lett.
ACS Nano
ACS Omega
ACS Photonics
ACS Sens.
ACS Sustainable Chem. Eng.
ACS Synth. Biol.
Anal. Chem.
BIOCHEMISTRY-US
Bioconjugate Chem.
BIOMACROMOLECULES
Chem. Res. Toxicol.
Chem. Rev.
Chem. Mater.
CRYST GROWTH DES
ENERG FUEL
Environ. Sci. Technol.
Environ. Sci. Technol. Lett.
Eur. J. Inorg. Chem.
IND ENG CHEM RES
Inorg. Chem.
J. Agric. Food. Chem.
J. Chem. Eng. Data
J. Chem. Educ.
J. Chem. Inf. Model.
J. Chem. Theory Comput.
J. Med. Chem.
J. Nat. Prod.
J PROTEOME RES
J. Am. Chem. Soc.
LANGMUIR
MACROMOLECULES
Mol. Pharmaceutics
Nano Lett.
Org. Lett.
ORG PROCESS RES DEV
ORGANOMETALLICS
J. Org. Chem.
J. Phys. Chem.
J. Phys. Chem. A
J. Phys. Chem. B
J. Phys. Chem. C
J. Phys. Chem. Lett.
Analyst
Anal. Methods
Biomater. Sci.
Catal. Sci. Technol.
Chem. Commun.
Chem. Soc. Rev.
CHEM EDUC RES PRACT
CRYSTENGCOMM
Dalton Trans.
Energy Environ. Sci.
ENVIRON SCI-NANO
ENVIRON SCI-PROC IMP
ENVIRON SCI-WAT RES
Faraday Discuss.
Food Funct.
Green Chem.
Inorg. Chem. Front.
Integr. Biol.
J. Anal. At. Spectrom.
J. Mater. Chem. A
J. Mater. Chem. B
J. Mater. Chem. C
Lab Chip
Mater. Chem. Front.
Mater. Horiz.
MEDCHEMCOMM
Metallomics
Mol. Biosyst.
Mol. Syst. Des. Eng.
Nanoscale
Nanoscale Horiz.
Nat. Prod. Rep.
New J. Chem.
Org. Biomol. Chem.
Org. Chem. Front.
PHOTOCH PHOTOBIO SCI
PCCP
Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX
EndNote
RefMan
NoteFirst
NoteExpress
求助内容：
应助结果提醒方式：请完成安全验证×
京公网安备 11010802042870号
