Pattimura Proceeding: Conference of Science and Technology最新文献

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PRODUKTIVITAS JARING INSANG HANYUT BERDASARKAN WAKTU TANGKAP PAGI DAN SORE DI TELUK AMBON DALAM 刺网的生产力取决于在深水湾捕获的时间
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-06-30 DOI: 10.30598/pattimurasci.2020.snpk19.137-145
D. D. P. Matrutty, Hansje Matakupan, W. Waileruny, L. Tamaela
{"title":"PRODUKTIVITAS JARING INSANG HANYUT BERDASARKAN WAKTU TANGKAP PAGI DAN SORE DI TELUK AMBON DALAM","authors":"D. D. P. Matrutty, Hansje Matakupan, W. Waileruny, L. Tamaela","doi":"10.30598/pattimurasci.2020.snpk19.137-145","DOIUrl":"https://doi.org/10.30598/pattimurasci.2020.snpk19.137-145","url":null,"abstract":"Aktivitas penangkapan ikan dengan menggunakan drift gill net di Teluk Ambon Dalam biasanya dilakukan nelayan pada waktu pagi dan sore hari, tanpa memperhitungkan pengorbanan yang dikeluarkan dengan hasil yang diperoleh. Tujuan penelitian adalah menganalisa komposisi jenis dan ukuran ikan yang tertangkap pada waktu pagi dan sore, dan membandingkan produktivitas penangkapan pada waktu pagi dan sore menggunakan drift gill net. Percobaan penangkapan dilakukan selama 24 trip untuk masing-masing waktu penangkapan. Jumlah jenis dan ukuran ikan dianalisa secara deskriptif, sedangkan perbedaan hasil tangkapan pada waktu pagi dan sore dianalisa dengan menggunakan uji Kruskal Wallis. Analisa produktivitas sumberdaya ikan (SDI) diketahui dengan membandingkan jumlah produksi dan jumlah upaya (trip); produktivitas Tenaga Kerja (TK) dianalisa dengan membandingkan produksi dan jumlah TK; produktivitas waktu dianalisa dengan membandingkan produksi dan lama waktu penangkapan (actual fishing), dan produktivitas pendapatan dianalisa dengan membandingkan nilai produksi dan jumlah TK per trip. Hasil penelitian menunjukkan bahwa 12 sepesies ditemukan pada waktu pagi, sedangkan 20 spesies pada waktu sore. Persentase individu tertinggi pada waktu pagi adalah spesies Sellaroides dengan panjang rata-rata 21.42 cm TL (total length), sedangkan pada waktu sore adalah spesies Selar dengan panjang rata-rata 19.48 cm TL. Hasil uji terhadap 3 spesies yang mendominasi hasil tangkapan menunjukkan bahwa tidak ada perbedaan hasil tangkapan pada waktu penangkapan pagi dan sore untuk spesies Rastreliger dan Selaroides, sedangkan untuk spesies Selar ada perbedaan, dimana peluang spesies ini tertangkap lebih besar pada waktu sore hari. Produktifitas SDI, produkstivitas TK dan pendapatan TK lebih tinggi pada waktu sore dibandingkan waktu pagi.","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121344069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
DAMPAK KEBIJAKAN PERIKANAN DAN KELAUTAN TERHADAP AKTIVITAS NELAYAN TANIMBAR 渔业和海洋政策对坦宁巴渔民活动的影响
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-06-30 DOI: 10.30598/pattimurasci.2020.snpk19.30-40
Hermien L. Soselisa, P. S. Soselisa
{"title":"DAMPAK KEBIJAKAN PERIKANAN DAN KELAUTAN TERHADAP AKTIVITAS NELAYAN TANIMBAR","authors":"Hermien L. Soselisa, P. S. Soselisa","doi":"10.30598/pattimurasci.2020.snpk19.30-40","DOIUrl":"https://doi.org/10.30598/pattimurasci.2020.snpk19.30-40","url":null,"abstract":"Salah satu tujuan utama dari kebijakan dan program Pemerintah dalam bidang perikanan dan kelautan adalah peningkatan kesejahteraan penduduk, terutama penduduk lokal yang mendiami wilayah pesisir dan terlibat dalam kegiatan perikanan berskala kecil. Walaupun demikian, tidak semua kebijakan dan program berjalan sesuai dengan tujuan. Salah satu penyebab adalah tingkat pemahaman yang terbatas terhadap masyarakat target, terutama tentang budaya yang terkait mata pencaharian di laut dan interpretasi lokal terhadap lingkugannya. Makalah ini membahas dampak dari kebijakan pemerintah terhadap mata pencaharian nelayan lokal, dimana perubahan yang terjadi ada yang menguntungkan, tetapi ada juga yang tidak sejalan dengan pengetahuan dan karakter lokal. Dengan menggunakan data lapangan dari desa Lermatang, sebagai salah satu desa di Kecamatan Tanimbar Selatan, digambarkan bagaimana pengenalan akan budidaya rumput laut, dan keputusan presiden untuk skema kilang di darat (onshore) pengelolaan LNG pada Lapangan Abadi Blok Masela di wilayah Tanimbar Selatan mengarah pada perubahan aktivitas dan perilaku nelayan serta hak melaut (fishing rights). Metode pengumpulan data yang dipakai adalah observasi dan wawancara yang dilakukan dalam selang waktu yang bervariasi. Temuan penelitian menunjukkan bahwa strategi lokal yang dipilih sebagai respons terhadap program yang datang dari luar berimplikasi pada perubahan pengelolaan lingkungan di wilayah darat dan laut yang berakibat pada perubahan aktivitas mata pencaharian di laut","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122775287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS FREKUENSI DAN KERAGAMAN BIVALVIA DI PERAIRAN PANTAI PULAU AY KECAMATAN BANDA KABUPATEN MALUKU TENGAH
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-06-30 DOI: 10.30598/pattimurasci.2020.snpk19.249-258
N. Natsir, Asyik Nur Allifah AF
{"title":"ANALISIS FREKUENSI DAN KERAGAMAN BIVALVIA DI PERAIRAN PANTAI PULAU AY KECAMATAN BANDA KABUPATEN MALUKU TENGAH","authors":"N. Natsir, Asyik Nur Allifah AF","doi":"10.30598/pattimurasci.2020.snpk19.249-258","DOIUrl":"https://doi.org/10.30598/pattimurasci.2020.snpk19.249-258","url":null,"abstract":"Perairan pantai pulau Ay memiliki sumberdaya hayati laut yang sangat beragam sehingga berpotensi untuk meningkatkan kesejahteraan masyarakatnya diantaranya bivalvia. Bivalvia dapat dimanfaatkan sebagai bahan makanan, kerajinan serta mempunyai kandungan gizi yang tinggi. Tujuan penelitian ini adalah untuk mengetahui jenis-jenis bivalvia, keragaman bivalvia dan frekuensi kehadiran bivalvia di perairan pantai Pulau Ay Kecamatan Banda Kabupaten Maluku Tengah. Penelitian ini dilaksanakan pada bulan November sampai Desember 2018 dengan menggunakan metode transek kuadrat untuk pengamatan biota di lokasi penelitian dengan ukuran 1 x 1 m. Analisis data menggunakan Indeks Shannon Wiener. Hasil penelitian menunjukkan bahwa bivalvia yang ditemukan di perairan pantai Pulau Ay Kecamatan Banda Kabupaten Maluku Tengah adalah 8 jenis diantaranya Scapharca pilula, Sunneta truncata, Pinna muricata, Amusium pleuronectes, Tellina remies, Spondylus barbatus, Pinctada maxima, Tridacna gigas dengan total jumlah individu sebesar 46 individu. Indeks keragaman jenis bivalvia sebesar 1,6. Frekuensi kehadiran total bivalvia pada perairan pantai Pulau Ay adalah sebesar 82,81% yang menyatakan kehadiran sering/absolut","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"120 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113944782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mathematical Problem-Solving Ability of Rational Personality Students 理性人格学生的数学解题能力
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-06-20 DOI: 10.30598/pattimurasci.2023.knmxxi.46-53
J. Jumrah
{"title":"Mathematical Problem-Solving Ability of Rational Personality Students","authors":"J. Jumrah","doi":"10.30598/pattimurasci.2023.knmxxi.46-53","DOIUrl":"https://doi.org/10.30598/pattimurasci.2023.knmxxi.46-53","url":null,"abstract":"This study aims to describe the ability of students who have personality tendencies in solving mathematical problems. This research is an exploratory study with a qualitative approach. Data was collected by giving problem solving ability tests and interviews to two subjects with rational personalities. Students' personalities were categorized based on David Keirsey's personality classification test, namely Artisan, Guardian, Idealist, and Rational. The results showed that (1) understanding the problem, in understanding the problem the subject visualized the information, this was in accordance with the characteristics of Rational who always needed something to help him in concretizing his ideas or thoughts through something, for example through pictures. (2) develop a strategy/completion plan, a) in formulating a strategy, the subject uses all the information and assumptions obtained from the problem and uses it to plan problem solving, b) in compiling a problem-solving plan, the subject does not write down the solution plan clearly, he only writes things that he deems necessary, according to his personality which has less intrapersonal ability so that they always do things as they please not based on generally agreed rules. (3) carry out the plan of completion, the subject always solves the problem according to the plan he has drawn up, this is indeed a characteristic of Rational who always does everything based on the goals he has set. (4) re-check, the subject checks the results of his work. This is in accordance with SR's personality which does not tolerate the slightest error.","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123627515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE OUTCOMES OF JOB SATISFACTION ON PUBLIC SECTOR ORGANIZATIONS’ EMPLOYEES ACROSS COUNTRIES: A SYSTEMATIC REVIEW 工作满意度对各国公共部门组织雇员的影响:一项系统回顾
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-05-15 DOI: 10.30598/pattimurasci.2023.iconbe2.01-16
Zainal Putra, J. Ma’ruf, Mukhlis Yunus, H. Harmen
{"title":"THE OUTCOMES OF JOB SATISFACTION ON PUBLIC SECTOR ORGANIZATIONS’ EMPLOYEES ACROSS COUNTRIES: A SYSTEMATIC REVIEW","authors":"Zainal Putra, J. Ma’ruf, Mukhlis Yunus, H. Harmen","doi":"10.30598/pattimurasci.2023.iconbe2.01-16","DOIUrl":"https://doi.org/10.30598/pattimurasci.2023.iconbe2.01-16","url":null,"abstract":"Background: Organizational leaders in public sector organizations must pay serious attention to employee job satisfaction because they provide community services. Ensuring employee job satisfaction in public entities is the key to improving service quality and maintaining their consistency in serving the community. Employees who are satisfied with their work will be willing to work hard to achieve organizational goals. Objectives: We aim to systematically review the empirical literature on employee job satisfaction outcomes in public sector organizations across countries. Design: We conducted a systematic review based on previous researchers’ protocols. Data sources: We use electronic databases, including Scopus Search, PubMed Search, Sciencedirect.com Search, and Google Scholar Search from 2010 to February 2022. Review methods: We include articles that examine the outcomes of employee job satisfaction in public sector organizations. The team independently reviewed and determined each study that met the inclusion criteria. Next, the rest of the team assessed the quality of the papers using a predetermined quality assessment instrument. Then to the included studies, data extraction was carried out. Finally, we conducted an in-depth content analysis to identify the outcomes of employee job satisfaction. Results: We have identified 33 outcomes of job satisfaction. We divided these outcomes into six categories: job attitude, performance, happiness, prosocial behavior, work motivation, and customer satisfaction. The team also found inconsistent research results, providing research gaps for other researchers to follow up","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"197 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124404001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALYSIS OF SERVICE QUALITY DESIGN WITH INTEGRATION OF KANO MODEL AND HOUSE OF QUALITY (HoQ) 基于KANO模型和质量屋(HoQ)的服务质量设计分析
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-05-15 DOI: 10.30598/pattimurasci.2023.iconbe2.56-70
Satya Adrianina Kusumastuti, T. Kusmantini, Sabihaini Sabihaini
{"title":"ANALYSIS OF SERVICE QUALITY DESIGN WITH INTEGRATION OF KANO MODEL AND HOUSE OF QUALITY (HoQ)","authors":"Satya Adrianina Kusumastuti, T. Kusmantini, Sabihaini Sabihaini","doi":"10.30598/pattimurasci.2023.iconbe2.56-70","DOIUrl":"https://doi.org/10.30598/pattimurasci.2023.iconbe2.56-70","url":null,"abstract":"Introduction/Main objectives: Determine the superior service quality provided by Matahari Department Store and what attributes can satisfy customers. Background problems: Quality service is something that can distinguish one retail store from another. Consumers will compare the service received with what is expected. The quality of this service will then look good or not from the consumer's perception of the entire service process received, not the basis of the perception of the service provider. Novelty: Research about service quality using the integration of Kano Model and House of Quality in retail industry is limited. Research methods: It used integration of Kano Model and House of Quality (HoQ) with PT Matahari Department Store as the object and customer as informants. Service quality attributes are taken from Servqual. Data gathered using observation, interview, and questionnaire. Finding/Results: (1) provide input to PT. Matahari Department Store regarding strategies that can improve service quality, by identifying and prioritizing service attributes that can meet customer needs using the Servqual method and the integration of the Kano Model with the House of Quality, (2) provide input on attributes that can be developed to improve customer satisfaction. Conclusion: (1) from the identification of service quality attributes using servqual, 1 attribute with a gap score of 0 is obtained and 16 attributes have a negative score, (2) from the combined results of Servqual with Kano Model classification, 12 attributes are obtained with category O (One Dimensional) which can improve the quality of service to customers and 5 attributes with category M (Must Be), (3) from the results of the integration of Servqual and the Kano Model which is included in the House of Quality, there are 6 technical responses above an average of 6% which can be used to meet customer expectations for service quality, so that they can satisfying customers","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127690534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPLEMENTATION OF RISK MITIGATION IN FREIGHT FORWARDING SERVICE COMPANY 在货运代理服务公司实施风险缓解
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-05-15 DOI: 10.30598/pattimurasci.2023.iconbe2.84-96
Ambonita Dwi Djayanti, T. Kusmantini, Sabihaini Sabihaini
{"title":"IMPLEMENTATION OF RISK MITIGATION IN FREIGHT FORWARDING SERVICE COMPANY","authors":"Ambonita Dwi Djayanti, T. Kusmantini, Sabihaini Sabihaini","doi":"10.30598/pattimurasci.2023.iconbe2.84-96","DOIUrl":"https://doi.org/10.30598/pattimurasci.2023.iconbe2.84-96","url":null,"abstract":"Introduction/Main objectives: This research was conducted with the aim of being able to identify the risk factors that arise in the delivery of goods, determine a good and effective strategy to deal with the risks and impacts that arise in the delivery of goods and make risk management that is right on target with the house of risk (HoR) method to solve problems from goods delivery activities. Indonesia is one of almost countries affected by Covid-19, as a result of this there is a change in the trend of public spending where 90% of their daily needs are met through online shopping. As a result of this trend change, many logistics companies have experienced an increase in demand for goods delivery services, but it is undeniable that this is directly proportional to the problems that arise and the new risks faced by these logistics companies, such as J&T Express. Therefore, researchers conduct study in order to reduce the impact of the risks. Research methods: The sample was taken at a freight forwarding company in Yogyakarta, namely J&T Express. Finding/Results: The findings of this study obtained that there are 21 Risk Events identified with 21 Risk Agents, from the results of risk agents and risk events identified 3 priority risk agents for preventive action, namely (A1) or the impact of Covid-19, the ‘PSBB’, service hours public/office, travel/delivery area restrictions by the community, goods sent not on schedule. (A3) or the recipient's address is wrong, the recipient of the package does not want to pay the bill, the package is damaged, natural disaster and (A11) or the time the package is received by the customer exceeds his estimate (the package was received late). Conclusion: The selected risk agents have been determined based on the application of the Pareto diagram are further analyzed using the House of Risk table phase 2, and obtained 7 mitigation actions or preventive actions (PA). Based on 7 precautions (PA) obtained the highest priority for strategic planning is (PA2) or making reference to the schedule for distributing goods that are adjusted to the new Covid-19 norms with an ETD value of 2472.8 and the lowest strategic planning priority, namely (P4) or refreshment related to product knowlage, SOPs, package handling information with an ETD value amounted to 532","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121687406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE INFLUENCE OF THE DIMENSIONS OF TOTAL QUALITY MANAGEMENT TOWARDS EMPLOYEE PERFORMANCE IN RSUD DR. H. ISHAK UMARELLA 全面质量管理维度对员工绩效的影响[j] . H. ishak umarella博士
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-05-15 DOI: 10.30598/pattimurasci.2023.iconbe2.71-78
F. Ralahallo, B. M. Titioka, Elisabeth M P Ririhatuela
{"title":"THE INFLUENCE OF THE DIMENSIONS OF TOTAL QUALITY MANAGEMENT TOWARDS EMPLOYEE PERFORMANCE IN RSUD DR. H. ISHAK UMARELLA","authors":"F. Ralahallo, B. M. Titioka, Elisabeth M P Ririhatuela","doi":"10.30598/pattimurasci.2023.iconbe2.71-78","DOIUrl":"https://doi.org/10.30598/pattimurasci.2023.iconbe2.71-78","url":null,"abstract":"Introduction/Main Objectives: To analyze the influence of the dimensions total quality management toward employee performance in an Indonesian Regional Public Hospital (RSUD) Dr. H. Ishak Umarella. Background Problems: This research is conducted based on the premise that there are problems related to employee performance at RSUD Dr. H. Ishak Umarella which were inconsistent throughout 2020. According to the condition, the objective of this research is to verify the influence of total quality management toward employee performance. Novelty: In the dimensions of total quality management used, in which there are additional dimensions and adjustment to the dimensions used according to the object of research. Research Methods: The process of sampling applied in this research is purposive sampling, using the total of 100 respondents. Data are collected using questionnaires as the main instrument and Likert Scale to measure respondents' answers in the questionnaires. Finding/Results: The result shows that the focus on customer variable (X1), employee engagement and empowerment variable (X2), continuous improvement variable (X3), teamwork variable (X4), and education and training variables (X5) have a positive and significant influence towards employee performance (Y) at RSUD Dr. H. Ishak Umarella. Conclusion: This research concludes that in an effort to improve the performance of its employees, every government agency must attend to and strengthen the five variables","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130115047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE DEVELOPMENT OF TOURISM VILLAGE THROUGH THE IMPLEMENTATION OF DIGITAL MARKETING 通过实施数字化营销来发展旅游村
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-05-15 DOI: 10.30598/pattimurasci.2023.iconbe2.79-83
V. Gaffar, Tia Yuliawati, Askolani Askolani, Arief Budiman
{"title":"THE DEVELOPMENT OF TOURISM VILLAGE THROUGH THE IMPLEMENTATION OF DIGITAL MARKETING","authors":"V. Gaffar, Tia Yuliawati, Askolani Askolani, Arief Budiman","doi":"10.30598/pattimurasci.2023.iconbe2.79-83","DOIUrl":"https://doi.org/10.30598/pattimurasci.2023.iconbe2.79-83","url":null,"abstract":"Introduction/Main objectives: This study aimed to analyze the implementation of digital marketing in the development of tourism village at Subang District area. Research Methods: This study is a qualitative study using case method, comparing the situation before and after the Covid-19 pandemic. The informant of this study consists of the head of regulator, namely the head of the village and the owner of micro, small, and medium enterprises. Finding/Results: Results show that Covid-19 pandemic affects the tourism potential in the area. This is proven by the low rate of attendance of visitors/tourists to the tourism destination in Cavaliering, Subang District. Therefore, to boost the rise of the visitor and to be able to cope with the environmental turbulence and uncertainty of the external environment, the local government should implement digital marketing. Conclusion: Through social media marketing which is part of digital marketing, the Small and Medium-Sized Enterprises (SMEs) could become more creative and innovative, which would help them expand their reach nationally and internationally. The government should allocate fund and include this in the long term planning of the village itself","PeriodicalId":253946,"journal":{"name":"Pattimura Proceeding: Conference of Science and Technology","volume":"12 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123801048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE FACTORS IN INTENTION TO DO WHISTLEBLOWING 告密意图的因素
Pattimura Proceeding: Conference of Science and Technology Pub Date : 2023-05-15 DOI: 10.30598/pattimurasci.2023.iconbe2.25-32
Menhard Menhard, Safrizal Safrizal
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