International Journal of Business and Technology Management最新文献

{"title":"The Effect of Live Streaming Feature on the E-commerce Platforms Towards Customers’ Purchase Decisions in Indonesia","authors":"","doi":"10.55057/ijbtm.2022.4.3.30","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.30","url":null,"abstract":"COVID-19 outbreak affected the whole world. Many businesses can not open their shop offline because of the new implementation of the control policies. Even though the pandemic has disrupted almost all business sectors, it has positively impacted the e-commerce business. The total e-commerce industry revenue, including in Indonesia, is rapidly increasing. It is found that this continual revenue growth on e-commerce platforms is because of the newly added section, which is the live streaming feature. Despite the growing popularity, it is found that 220 out of 500 Indonesians still do not do transactions through this live streaming feature. Only a limited paper studied the live streaming features, specifically the impact of factors in the live streaming feature on consumers' purchase decisions on e-commerce platforms. As a result, this research aims to examine how the live streaming feature actually affects the consumers' purchase decisions on the e-commerce platforms in Indonesia. The data was gathered using a quantitative approach and survey method by an online questionnaire distributed to 304 Indonesians who have at least purchased one product after watching the live streaming, then analyzed using PLS-SEM to determine the correlation between variables. According to the findings of this research, the Information Success Model significantly influences Trust, Flow, Satisfaction, and Perceived Social Support (only System Quality and Information Quality). Privacy and Security Concerns significantly affect Trust and Flow, except Satisfaction. It is also found that Trust has a significant effect on Flow that leads to a significant relationship with Satisfaction. Trust, Flow, Satisfaction, and Perceived Social Support have a significant relationship with purchase intention. In addition, Purchase Intention was also found to have an influence on Purchase Decision based on this research. To summarize, this study provided recommendations for the industry, e-commerce businesses, and e-commerce platforms, as well as a summary of the study's limitations and future opportunities, with the hope of providing future researchers with practical implications for examining the purchase decision in live streaming e-commerce.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134518868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factor Affecting Digital Payments Using QRIS On Merchant During Covid-19: Case Study in Indonesia Provinces","authors":"","doi":"10.55057/ijbtm.2022.4.3.21","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.21","url":null,"abstract":"The COVID-19 pandemic has changed the behaviour of the society, especially the payment system continues to innovate with the rapid presence of e-commerce and the increasing number of fintech. QRIS emerged as one of the innovations from Bank Indonesia by combining all QR payment system service providers implemented on MSMEs or merchants to make transactions more efficient and faster without having to carry cash to shop for daily needs. The purpose of this study is to examine what factors affect the digital payment using QRIS on merchants in all provinces of Indonesia with a macroeconomic approach. This study uses a multiple linear regression method. The results of this research found that the factors affecting digital payment using QRIS on merchant in Indonesia provinces during COVID-19 are financial inclusion, level of education, and individuals using the internet to find information about goods and services. The findings of this research have several significant ramifications of implications for the business practices and academic knowledge in the further research in this area.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133158265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformative Leadership and Organizational Citizenship Behavior in UAE","authors":"","doi":"10.55057/ijbtm.2022.4.3.35","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.35","url":null,"abstract":"This study was intended to investigate the effect of transformative leadership on organizational citizenship behaviour (OCB) and the moderating effect of job satisfaction and affective employee commitment on the relationship between transformative leadership and OCB in Abu Dhabi in UAE. The corporate sector in Abu Dhabi is lacking performance with ill behaviour of employees. The role of leadership is not considered as important in the organizational performance of Abu Dhabi. The present study is using social exchange theory to provide a theoretical background for the research. Data were garnered using questionnaires from a sample of 372 government entities employees out of 10200 population in Abu Dhabi. Descriptive research design and quantitative research paradigm were used to conduct the research study. Partial Least Squares-Structural Equation Modelling (PLS-SEM) and the bootstrapping technique were used to test the hypotheses. The study findings disclosed that transformative leadership can improve the organizational citizenship behaviour attitude of corporate sector employees in Abu Dhabi. The study concludes that transformative leadership can improve the OCB in corporate sector of Abu Dhabi. The researcher recommends that the organisations in Abu Dhabi should periodically keep organizing continuous seminars on training and mentoring which may emphasize the importance of positive behaviours at the workplace. More so, managers of organisations in Abu Dhabi should also keep on rewarding employees annually for exhibiting OCB in their organisations.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124845876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Marketing Effectiveness of Wowmen Group Towards Gender Equity Awareness","authors":"","doi":"10.55057/ijbtm.2022.4.3.18","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.18","url":null,"abstract":"This study seeks to investigate digital marketing effectiveness of social media platforms and how it links to gender equity awareness. Focusing on Wowmen Group (a women’s social media platform), the research aims to uncover Wowmen Group’s perception of gender equity and the awareness of their audience towards the issue. This study uses interpretive research and uses mixed methods both qualitative and quantitative approaches. The methodology will focus on the use of interviews and questionnaires to examine the issue area, which are developed from the interpretivism approach. This study also utilizes an inductive approach that begins with observations and ends as the research process concludes. Nowadays, society is very supportive about gender equity and gender equality. By using digital marketing, Wowmen Group can spread a bigger impact about gender equity. Wowmen Group have brought a big impact on inspiring people to take bigger steps forward. Thus, gender equity has been an issue in society that is slowly and steadily being addressed. Customers of Wowmen Group feel that the activities of Wowmen Group satisfy their needs on education of gender equity. These customers have several suggestions for Wowmen Group so that they can grow further in spreading gender equity awareness in their community.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"189 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126956237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Social Media Platforms Toward Value Co-Creation in Generation Z","authors":"","doi":"10.55057/ijbtm.2022.4.3.32","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.32","url":null,"abstract":"Co-creation is a collaboration between a company and a customer in the context of social media, which means that the fellow social media users (content creator - company - user) are directly or indirectly in the manufacture of joint products. Companies try to adopt a customer-centered approach that can collaborate to create products together. The use of social media can be a liaison between customers and the company. The characteristics of Generation Z, which are tech savvy and innovative, can help companies co-create on social media. However, social media comes in a lot of varieties. Therefore, this research aims to examine social media and what differs in terms of social media usage on value co-creation. Collecting data through interviews with 10 participants and online questionnaires with 416 respondents from Generation Z in Indonesia. Data analysis using PLS-SEM and Kruskal Wallis Test. This study shows that co-production and value in use can affect value co-creation. Then there comes things that differ each type of social media in terms of its usage, regarding interaction, personalization, experience, equity, relationships and knowledge. Generation Z mostly uses TikTok as a platform for co-creation and content created about education. Overall, it is a pleasant experience. This research can be applied to companies or business who plan to use co-creation on social media.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124953177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How Peer Influence and Social Media Impact on Campus Preference","authors":"","doi":"10.55057/ijbtm.2022.4.3.23","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.23","url":null,"abstract":"Higher education in Indonesia nowadays facing a rapid change and challenges on domestic competition. Marketing has become an important aspect for higher education to get more students and long term development. At the other side, post millennials are they main target, it means higher education marketing should adjusting their strategy. This study focuses on how peer influence and social media correlated and effectively influence campus preference. The findings from this study stated that there are positive correlation between peer influence and social media to enhance campus preference in students mind. The outcome of this study will help higher education to re-adjusting their marketing strategy, especially in Indonesia.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129041265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Developing Customer Value to Perform Effective Digital Marketing Strategy for Digital Product","authors":"","doi":"10.55057/ijbtm.2022.4.3.16","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.16","url":null,"abstract":"During pandemic situations the adoption of technology and digital products is faster and growing, this situation makes a rapid growth of the startup industry. Many startups fail in the middle of the growing process. No market is still the biggest reason why startups failed. iSeek, as a newly formed startup which offers service through digital products, has been facing marketing issues that report marketing strategy implemented by iSeek did not meet the target in terms of awareness and engagement rate which led to a small amount of convention rate to iSeek service. The problem was a question for the company itself whether iSeek really has value that customers want or not. The researcher tries to find out what values are being desired by customers of digital products. This research aims to identify the values that can affect customer willingness to use the digital product, particularly in the human resources field and recommendations to improve marketing performance for digital products. This research is a qualitative approach with manual coding as a data processing technique to identify the values that are desired by the customer of a digital product. The data was collected from fourteen interview participants who live in the Greater Jakarta and West Java area aged from 19 to 24 years. The findings show several aspects which can influence customer desire for that particular product or service such as the ease of use of the product, relevant information that is expected, safety and security, the scope in the digital product, and personalization. It is recommended to have an understanding and better approach to introduce and promote the product about benefits that they can perceive and customer’s feedback and after service in order to improve the marketing for digital product or service.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129125937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tenant Rental System Using CodeIgniter and Bulma","authors":"","doi":"10.55057/ijbtm.2022.4.3.29","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.29","url":null,"abstract":"Along with the rapid and advanced development of technology pushes towards the paperless. The habit of the system or the access process which is implemented manually, has been changed to become more systematic, fast and organized by using the system. Before the proposed system were developed, the room and workspace rental monitoring process only used manual methods such as key in the data using Microsoft Office Excel. This causes the data access process to be slow and also causes data duplication. A manual approach is no longer relevant with today's rapid technological progress. The purpose of this research paper is to study the development of Tenant Rental System by using CodeIgniter and Bulma framework which will simplify the management process between admin, staff and tenant and will also make it easier for tenants to check the amount of current rental that needs to be paid. The agile model has been chosen as a methodology that will help the development process of this system. In conclusion, this project will be able to help the management in monitoring the rental management process. In addition, this project can also help tenants monitor their rental payments online.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131869534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Evaluation of The Effectiveness of Instagram Social Media: A Case Study in Ringkai Indonesia","authors":"","doi":"10.55057/ijbtm.2022.4.3.20","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.20","url":null,"abstract":"Marketing using Instagram is becoming a popular marketing strategy for businesses today. Ringkai Indonesia, a small business that provides healthy snacks for children in Bandung, uses Instagram as its main digital marketing tool. However, Ringkai has a low number of Instagram account engagement and followers. This is a serious problem for Ringkai to be able to continue to compete in online sales. Therefore, the objectives of this study are first, to find the significant factors that influence social media engagement; second, to find the root cause of Ringkai's low social media engagement problem; third, to develop the right content marketing strategy. This research will explore the problem comprehensively through internal and external environmental analysis. The internal analysis consists of resource analysis and external analysis consisting of PESTEL, Porter Five Forces, competitor analysis, and customer analysis. Where customer analysis is explored by using a quantitative survey of 236 respondents. The results show that remunerative and relational content significantly affect. Therefore, the researcher proposes several strategies as a solution, namely developing a posting schedule, activating ads on Instagram, and creating remunerative and relational content as an effort to increase social media engagement on Ringkai's Instagram account. The implications of this research are for other business actors in the healthy snack industry for children to increase social media engagement on Instagram through Instagram marketing strategies.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128875869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of TikTok Fashion Haul Videos Towards Generation Z's Purchase Decision in Indonesia","authors":"","doi":"10.55057/ijbtm.2022.4.3.33","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.33","url":null,"abstract":"The COVID-19 pandemic limits fashion brands’ promotional alternatives. This means digital advertising is now a priority. TikTok is one of the social media that is progressively utilized and has made fashion haul videos more popular. Furthermore, electronic word-of-mouth (eWOM) is vital in the field of promotion. Based on past studies, there are several antecedents of eWOM. However, no research studies have examined potential predictors of eWOM in the context of TikTok fashion haul videos. Moreover, brands are unable to assess platform sales conversion yet. This research aims to assess the effectiveness of TikTok fashion haul videos in affecting generation Z's purchase decisions and identify the factors in TikTok fashion haul videos that attract generation Z's purchase decisions. This research is conducted using a qualitative approach through semi-structured interviews of 13 respondents and a quantitative approach through an online survey with 204 respondents who are from Generation Z who have purchased at least 1 fashion product because of watching TikTok fashion haul videos in the past 1 year. The interview results are analyzed using the open coding method and the survey results are analyzed using the PLS-SEM method. Based on the interview results, six factors can affect generation Z's purchase decisions in Indonesia which include argument quality, source credibility, source attractiveness, source perception, source style, and high TikTok engagement. However, based on the PLS-SEM, the result shows that the purchase decision is driven by information acceptance of TikTok fashion haul videos which is impacted by source style and high TikTok engagement, mediated by intention to use which means TikTok fashion haul videos have a significant impact on Generations Z's purchase decision. The findings will give insight into the factors and effectiveness of TikTok fashion haul videos in affecting Z's purchase decisions to increase sales.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"213 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115058589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}