International Journal of Business and Technology Management最新文献_第10页

The Shift of Consumer Online Purchase Behavior: Covid-19 Pandemic as A Situational Variable 消费者在线购买行为的转变:新冠疫情作为一个情境变量

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.34

引用次数: 0

Instagram Content Influence on Agri-Cultured Brand Awareness: The Mediation of Green Brand Image Instagram内容对农艺品牌意识的影响:绿色品牌形象的中介作用

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.24

{"title":"Instagram Content Influence on Agri-Cultured Brand Awareness: The Mediation of Green Brand Image","authors":"","doi":"10.55057/ijbtm.2022.4.3.24","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.24","url":null,"abstract":"Agriculture is one of the largest resources in Indonesia. The problem in the agricultural industry today is lack of awareness of farmers about the health of post-harvest technology because many still use chemicals in their treatment. AGRI-Cultured is a start-up that aims to overcome agricultural difficulties in Indonesia. Branding is the main aspect to attract consumers through the perception of the company's image. Green Brand Image aims to create a sustainable image to achieve green claims. To improve branding and green brand image for AGRI-Cultured, Social Media has become a common communication method used as a platform or mass media for marketing. Nowadays, Instagram is a popular platform for product promotion. This study aims to determine the marketing strategy on Instagram social media and its effect on brand awareness. This research is a quantitative research with a survey method using an online questionnaire. There are 502 respondents in this study. The researcher used a Likert scale to measure the respondents' answers, which was then tested using the PLS-SEM program and the PLS-SEM test to test the magnitude of the effect of the variable. Based on the results of the study, the t table value is 1.96, the test results of the influence of social media on green marketing are t count = 7.547, the test results for the effect on brand awareness are t count = 15,212, and the test results for the effect of green brand image on brand awareness are t count 5.059 which means that these three hypothesis tests prove that there is a positive influence that occurs. The conclusion is that Instagram social media content has a positive effect on brand awareness of AGRI-Cultured products. Through the creation of similar and related content, it can increase the green brand image and brand awareness of AGRI-Cultured products.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133912526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Nano-Influencers on Instagram Toward Consumer Purchase Decision on Local Skincare Brand Instagram上的纳米影响者对本地护肤品牌消费者购买决策的影响

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.31

{"title":"The Effect of Nano-Influencers on Instagram Toward Consumer Purchase Decision on Local Skincare Brand","authors":"","doi":"10.55057/ijbtm.2022.4.3.31","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.31","url":null,"abstract":"Digital marketing that has been rapidly used these days such as social media marketing, specifically influencer marketing on Instagram, has a positive opportunity for promoting a brand. However, brands have a big challenge in determining which influencers are right to use to maximize their return on investment. Based on the cases of PT. Mustika Ratu Tbk. and PT. Martina Berto Tbk., they have used celebrity endorsements, but it was less effective in boosting product sales. Currently, many local skincare brands are starting to use nano-influencers to promote their products because of several advantages that nano-influencers have, though there are some drawbacks that marketers must consider. Influencer recommendations can raise consumer awareness and purchase decisions. Thus, this research will examine the effect of nano-influencers' reviews towards consumer purchasing decisions. The survey and interview method will be carried out to collect the data. The population are people in Indonesia who follow and have seen reviews from nano-influencers on Instagram about local skincare products, specifically MS Glow, Scarlett Whitening, and Somethinc, and have purchased the product from one of the three brands, with a total of 310 respondents. The data will be analyzed using PLS-SEM to examine the construct in this research. According to this research, Trustworthiness, Expertise, Likability, Informative Value, and Entertainment Value are influencing Trust. Then, Trust influences Brand Awareness and Purchase Intention. From that Brand Awareness, it significantly influences Purchase Intention and Purchase Decision. In addition, Purchase Intention also found to have influence on Purchase Decision. To summarize, marketers require a strategy to determine which nano-influencers are appropriate to promote their products, such as having the trust of their followers so that it has an effect on brand awareness, which leads to consumer purchase decisions.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125767747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Development of 3D Animation on How to Fight Covid19 关于如何抗击covid - 19的3D动画的开发

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.17

引用次数: 0

Studying the Impact of Social Media Marketing Attributes on the Purchase Intention of Indonesia’s Local Beauty Line 研究社交媒体营销属性对印尼本土美妆线购买意愿的影响

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.28

{"title":"Studying the Impact of Social Media Marketing Attributes on the Purchase Intention of Indonesia’s Local Beauty Line","authors":"","doi":"10.55057/ijbtm.2022.4.3.28","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.28","url":null,"abstract":"The COVID-19 pandemic has severely affected many industries and is deemed to be a major influence on the change in business practices. With the large-scale social restrictions imposed in Indonesia, the local beauty industry needs to restructure its strategy due to the absence of in-store try on. Many brands then implement the use of social media marketing as it is believed to reach customers digitally even without the need for a physical store. In response to this situation, this research will look at the notion of leveraging social media marketing attributes as a significant medium for boosting the purchase intention to keep beauty items desirable and trustworthy even when the product is not directly tried. Furthermore, it will also investigate the usefulness of each of the social media marketing attributes types of digital marketing techniques that are most commonly utilized when promoting beauty products online. A quantitative approach will be used in this study through data gathered from online questionnaires answered by 203 respondents. This research uses descriptive statistics, Post-Hoc Tests, and a one-way ANOVA test for data analysis. As a result, this result finds a significant difference between each of the social media marketing attributes. These attributes consist of electronic word of mouth, influencer attributes, interactivity, knowledge sharing, trust, and personalized experience. The results indicate that the electronic word of mouth and influencer attributes are the elements with a higher perceived effectiveness level towards the purchase intention of Indonesia’s local beauty products, whereas the rest of the attributes are found to have a significant difference in terms of the mean by a considerably lower value. These findings contribute to the utilization of social media marketing as a way to effectively boost purchase intention in the beauty industry.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130088654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Modelling Organizational Commitment, Employee Motivation, Employee Participation and Employee Performance: A Conceptual Model 组织承诺、员工激励、员工参与与员工绩效:一个概念模型

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.26

{"title":"Modelling Organizational Commitment, Employee Motivation, Employee Participation and Employee Performance: A Conceptual Model","authors":"","doi":"10.55057/ijbtm.2022.4.3.26","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.26","url":null,"abstract":"The UAE banking sector is experiencing a decline in profitability and performance. If the trend is not curtailed, it could aggravate unemployment, loss of market, declined growth of entrepreneurship and a recessed economy. Despite many factors contributing to superior organizational performance, employee performance has been deemed as the most crucial. Therefore, this paper proposes a conceptual model that theorizes the direct effect of organizational commitment on employee motivation and employee performance, the mediating role of employee motivation, as well as the moderating role of employee participation. Using an extensive literature survey, this paper presents a logic-based and empirically based conceptual discussion that employee performance, employee motivation, organizational commitment, and employee participation are significant drivers of performance. The model extends the knowledge base on organizational commitment, employee motivation, participation and performance, and offers some insights for the stakeholders, managers in the banking sectors, and policymakers on what could be positive drivers of enhanced employee performance. Future studies could empirically validate the model in the context of the UAE banking sector to provide solid evidence on how the model could enhance the employee performance of the UAE banks.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114814242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Building an Effective Instagram Promotion Strategy for CAMELIFE Company

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.15

{"title":"Building an Effective Instagram Promotion Strategy for CAMELIFE Company","authors":"","doi":"10.55057/ijbtm.2022.4.3.15","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.15","url":null,"abstract":"The problem faced by Indonesia is the protein intake is still from grains and plant-based food based on data from BPS by March 2020 Susenas by 30,91% still consumed grains and plant-based food. Based on the consumer problem and market opportunity, CAMELIFE is a company that create a Sport Supplement product in the form of a Whey Protein supplement, that helps customers fulfill their daily needs for protein. With the feature offered by Instagram CAMELIFE is using Instagram as the main platform to promote the brand. However, CAMELIFE Instagram promotions perform poorly that leads to low engagement of the Instagram account and causing lack of sales in the company. Because of the situation, Instagram Promotion strategy should be developed for CAMELIFE to increase its Instagram performance. This study utilized a problem-solving approach by analyzing the external and internal factors that influenced CAMELIFE's Instagram promotion strategy and using Fishbone analysis to capture the findings as root causes. The implication of this research is the implementation of solutions and the development of an action plan for a more engaging and effective Instagram promotion strategy.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"128 22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124235259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Future of Cloud Computing: Mobile Cloud Apps 云计算的未来:移动云应用

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.22

{"title":"Future of Cloud Computing: Mobile Cloud Apps","authors":"","doi":"10.55057/ijbtm.2022.4.3.22","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.22","url":null,"abstract":"Cloud computing is quickly becoming one of the most essential branches for delivering seamless mobile applications. Cloud computing is discussed in this paper as another rapidly developing and established approach for providing improved and more productive cell phone apps. On a cloud computing platform, it offers mobile customers data storage and management administrations, cloud computing frameworks, cloud programming technology, the need for flexible cloud computing as part of the product business to handle new handheld application initiatives, application programs, application outlining gadgets, and the motivation for migrating applications to cloud computing frameworks are some of the ideas pushing cloud computing frameworks. The approach mobile users access services while moving has changed thanks to Mobile Cloud Computing. Only a few years ago, mobile phones were simple devices that permitted voice communication between users. Today, smartphones allow users to utilize value-added functions whenever they want and from any region. m-Cloud Computing incorporates cloud computing through into mobile context, overcoming challenges like as efficiency (e.g., battery capacity and memory), surroundings (e.g., scalability and dependability), and security (e.g., reliability and privacy).","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125228770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

E-Government Implementation and Citizen Satisfaction in UAE 阿联酋电子政务实施与公民满意度

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.19

{"title":"E-Government Implementation and Citizen Satisfaction in UAE","authors":"","doi":"10.55057/ijbtm.2022.4.3.19","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.19","url":null,"abstract":"The aim of this study was to determine the effect of e-government on the citizen satisfaction with the moderating role of service transparency in Abu Dhabi in UAE. The satisfaction of citizens can be influenced by the government success in digital transformation. The people of Abu Dhabi have different approaches to digitalization and digital transformation of government services including e-government intervention, e-government interaction, and e-government collaboration. The researcher utilized a structured questionnaire to gather data for the research study. The sample size was 373 respondents chosen out of 10410 population selected using a table developed by Morgan & Krejcie (1970).The scholar used the correlational descriptive research design to conduct full explosion research study. Data analysis was done employing both descriptive statistics and inferential analysis. The findings of the study indicated that there was a positive and significant relationship between e-government implementation on the citizen satisfaction with the moderating role of service transparency in Abu Dhabi in UAE. The study concludes that the satisfaction of Abu Dhabi’ people may depend on the excellent e-government interaction, e-government intervention and e-government collaboration as long as the services is provided with transparency. This study recommends that the government should therefore, pay more attention and commit more resources to publicizing and encouraging the citizens to use all elements of e-government communication services. The government should also augment the budget for e-government implementation in order to realize equitable, increased citizen engagement and quality services of digital transformation.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"319 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134545718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Long-term Indonesia’s Nickel Supply Chain Strategy for Lithium-Ion Battery as Energy Storage System 印尼锂离子电池储能系统镍长期供应链战略

International Journal of Business and Technology Management Pub Date : 2022-10-01 DOI: 10.55057/ijbtm.2022.4.3.25

{"title":"Long-term Indonesia’s Nickel Supply Chain Strategy for Lithium-Ion Battery as Energy Storage System","authors":"","doi":"10.55057/ijbtm.2022.4.3.25","DOIUrl":"https://doi.org/10.55057/ijbtm.2022.4.3.25","url":null,"abstract":"The world energy demand is as high as ever, carbon-based energy such as oil, gas, and coal are the primary energy supply used to cope with the demand. The threat of climate change became more evident as the world population from across the world began to feel the impact. The rapid rate of sustainable energy sources such as solar and wind needs an energy storage system, as such sources of its energy are not always available. One of many kinds of energy storage system is lithium-ion battery. The demand for lithium-ion batteries reflects the world's demand for sustainable energy, making material for Lithium-ion batteries the new oil. Nickel in Lithium-ion battery is one of significant materials used to make this battery. Indonesia has been one of the world’s top producers of nickel and has the most reserve in the world. Most Indonesian nickel has been exported as raw ore to be processed in other countries. Recognizing its potential, the government has been imposing a law banning the export of raw nickel ore. The government constructs smelters to purify the ore to get a higher nickel content. But still, Indonesia has issues to work on so its plan will proceed as intended. Issues such as extensive political involvement, complicated government bureaucracy, and inconsistent policies and laws. The big investment in mining infrastructure must align with the investment in the people who will manage it and who are going to execute the actual plan.","PeriodicalId":253813,"journal":{"name":"International Journal of Business and Technology Management","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116182599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0