Journal of Marketing and Consumer Research最新文献

{"title":"Patient Satisfaction and Marketing Effectiveness in Private Hospitals in the Kingdom of Bahrain","authors":"Fatima Juma","doi":"10.7176/jmcr/72-05","DOIUrl":"https://doi.org/10.7176/jmcr/72-05","url":null,"abstract":"The goal of patient satisfaction is not a simple business metric that will slightly improve sales, several studies found that satisfied patients actually respond better and show greater compliance with their treatment. In addition, the increasing number of private healthcare facilities in the kingdom of Bahrain means that the market is becoming more competitive and patients have more choices if they feel unsatisfied with their healthcare provider. This studies whether patient satisfaction is an aggregate function of marketing effectiveness, personnel quality, the clinical care process and hospital infrastructure. Measuring these different aspects can help establish areas of improvement and increase the overall effectiveness of the healthcare system. 283 patients from different private hospitals have participated in this study by responding to the developed questionnaire. Means, standard deviations, and f-values were used to review the results. In light of the hypothesis formulated, it was found that marketing effectiveness, the clinical care process and hospital infrastructure have statistically significant impact on patient satisfaction and the null hypothesis is rejected. Keywords: Hospital Service, Healthcare, Service Marketing, Patient Satisfaction, Personnel quality, Clinical care process, Hospital Infrastructure DOI: 10.7176/JMCR/72-05 Publication date: October 31 st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121363581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Marketing Information Systems on Business Firms Competitiveness: Integrated Review Paper from Business Perspective","authors":"Legesse Lemma Chuma","doi":"10.7176/jmcr/72-01","DOIUrl":"https://doi.org/10.7176/jmcr/72-01","url":null,"abstract":"This review paper point out the role of management information Systems in businesses firms competitive advantage from business perspective. Currently, information systems and technologies are a imperative components of successful and competitive businesses. Information technologies consists of Internet-based information systems are playing a vital and expanding role in enhancing firms economic growth.The experience of organizations' managers needs to be provided with the necessary information to reduce risks and make the most appropriate decisions. Thus, firms turn to information systems for the provision of information as firms asset which supplements decision making and performance of business.For the last three decades, different types of information systems are emerged for different intention, depending on the need of the business firms. In today’s very competitive business world, there are various information systems are emerged such as transaction processing systems (TPS), office automation systems (OAS), managerial information systems (MIS), decision support systems (DSS), and executive information systems (EIS), Expert System (ES) and others that supports decision making at different levels of management. In addition to this, there are several functional business systems which enables functional areas managers to make right decision and support business operation in functional areas of business (marketing, manufacturing and production, human resource, accounting) and cross functional business information livelihood information-processing and decision-making needs of several departments such as Supply chain management systems (SCM), customer relationship management systems (CRM), enterprise resource planning systems (ERP). Each information systems, functional and cross functional systems plays a different role in organizational hierarchy and management operations. To purpose of this review, reviewer collected different information related with marketing/management information system that supports business decision making and enhances firms competitiveness. This review paper study endeavors to explain the role information systems in business organizations competitiveness. Keywords: Business Organ0i0 zation, Competitiveness, Strategic advantage, Information Systems. DOI: 10.7176/JMCR/72-01 Publication date: October 31 st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129222200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Contribution of Celebrity Endorsement to University student’s buying behavior in developing countries: A case study of Zimbabwean university students.","authors":"Jokomo Rutendo, Hongye Lyu","doi":"10.7176/jmcr/72-06","DOIUrl":"https://doi.org/10.7176/jmcr/72-06","url":null,"abstract":"This study focused on evaluating the contribution of celebrity endorsement to University student’s buying behaviour in developing countries and this was achieved through the phenomenological philosophy and a case study design. The sample was made up of 100 respondents. Questionnaires and focus group discussions were used to collect data from the respondents. The results obtained from the study show that celebrity endorsement has a positive influence on university student’s buying behaviour. Results from the study also show that celebrities hold power to influence consumer perception and life style choices. Furthermore, it was established that celebrity endorsement positively contributes to sales, brand awareness of the brand. The study findings also show that domestic celebrities from Zimbabwe are not trusted by consumers due to their bad behaviour such as drug abuse. Hence, it was concluded that celebrity endorsement is a powerful advertising tool which positively contributes to consumer buying behaviour but however in implementing celebrity endorsement in developing countries careful evaluation of the endorser has to be taken before the strategy is fully implemented. Therefore, the study recommends that the match up hypothesis model approach and international celebrities should be used by companies in developing countries in order to enhance their marketing skills and sales Keywords : celebrity, endorsement, consumer perception, brand awareness, consumer buying behavior,      marketing, domestic celebrity DOI: 10.7176/JMCR/72-06 Publication date: October 31 st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128996095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Relationship Marketing and Switching Behavioural Intention Among the Customers of Deposit Money Banks in Nigeria","authors":"Blankson Governor Esiti, A. A. Ayodele","doi":"10.7176/jmcr/72-03","DOIUrl":"https://doi.org/10.7176/jmcr/72-03","url":null,"abstract":"Service rendering, including banking services, in the world over is becoming competitive, because customers expect higher service delivery, tailored towards meeting their individual needs. Thus, Deposit Money Banks are developing strategies to keep customer from defecting to other competitors so as to remain in the business. This precarious situation of banks led to re-thinking of corporates management to developing long lasting relationship with customers that will enhance sustainability. This was when relationship marketing, (RM) came into prominence in the banking industry, thereby attracting attention from researchers and marketing practitioners. The purpose of this study, therefore, is to investigate the influence of relationship marketing dimensions (communication, commitment, trust and conflict handling) on customers’ switching behavioural intention amongst selected Deposit Money Banks in Warri, Nigeria. A sample of 324 banks’ customers were selected using judgement sampling technique from a total of 61branches of 16 different Deposit Money Banks in Warri and its environs, and their responses were processed using the descriptive and inferential statistics of Ordinary Least Square regression technique. The study found out that there exists significant relationship between the dimensions of RM (commitment, communication, conflict handling and trust) and switching intentions of Deposit Money Banks’ customers in Warri and its environs in developing a good relationship. Based on the findings, we recommended that management of Deposit Money Banks should increase their commitment strategies (like ensuring flexibility in serving customers and personalising service to suit customers’ needs), communication strategies (like credit or debit alert messages, service failure and recovery messages), and intensify effort to improve conflict handling (like refraining from improper comments and never too-busy attitude of employees). All these strategies if adopted may lead to reduction of customer defection to other competitors’. Keywords : Relationship Marketing, Commitment, Communication, Trust, Conflict Handling Behavioural Switching Intention , Deposit Money Banks, Nigeria. DOI: 10.7176/JMCR/72-03 Publication date: October 31 st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130016277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer Perception and Satisfaction Towards Service Providers","authors":"F. Boamah, N. Danso, Jonathan Aseye Nutakor","doi":"10.7176/jmcr/71-05","DOIUrl":"https://doi.org/10.7176/jmcr/71-05","url":null,"abstract":"A major factor for customer satisfaction is quality service. Internet services have become more complex and exciting in the context of the global economy than ever. The study aimed at defining the quality of customer service and its effect on customers.The methods of the study made use of the survey method. Thus, the use of quantitative primary data collected from the field. The method of non-probability sampling was also used. 150 respondents in total was used, and all 150 being customers. The 150 respondents was chosen by the use of accidental non-probability sampling.The study showed that the connection between consumer and tangibility satisfaction was statistically significant. The study also showed that the combination of reliability, responsiveness, assurance and empathy has a major impact on customer satisfaction. Service quality therefore has a positive impact on customer satisfaction. It further stated continues network and connectivity failure recorded the High cost on data, wait long hours before being served, staff inability to support clients were some of the causes of customer dissatisfaction. Keywords: customer satisfaction, quality, service delivery DOI: 10.7176/JMCR/71-05 Publication date: September 30 th 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"371 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116450173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Market Analysis of Peanut in Bambasi District: Benishangul Gumuz Region, Western Ethiopia","authors":"Amente Negussa","doi":"10.7176/jmcr/70-02","DOIUrl":"https://doi.org/10.7176/jmcr/70-02","url":null,"abstract":"This study was initiated to Market Analysis of Peanut in Bambasi District; Benishangul Gumuz Region, Western Ethiopia. The focus of the study was to analyze the peanut market channel in the study area. Different variables were hypothesized to determine quantity of peanut supply to the market. The data was supplemented by primary and secondary sources. The multiple linear regression model was applied to estimate the effects of explanatory variables on quantity of peanut supplied to the market. The results obtained from this analysis indicate extension services, volume of peanut produced, distance to the market, and average price of peanut were found to be the most important significant variables influencing peanut marketing in the district. Therefore, providing extension services, improving volume of peanut produced, improving transportation facilities to strengthen the vertical and horizontal linkages among the marketing agents are recommended to develop and strengthen information on peanut product marketing in the study area. K e ywords: Peanut, Bambasi, market analysis, multiple linear regression model. DOI: 10.7176/JMCR/70-02 Publication date: August 31 st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115661364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of Determinants of Sesame Marketed Surplus. The Case of Gida Ayana Districts, Western Oromia, Ethiopia","authors":"Gebisa Diriba Lemi","doi":"10.7176/jmcr/70-03","DOIUrl":"https://doi.org/10.7176/jmcr/70-03","url":null,"abstract":"A higher marketed surplus would help farmers to participate in a high value markets by increasing their level of income which in turn contribute to the economic development and poverty alleviation. The objective of this paper is to estimate the marketed surplus of sesame by smallholders and to identify its underlying determinants. A two-stage random sampling procedure was employed and a total of 122 smallholder farmers from four kebeles were randomly and proportionately sampled to collect both secondary and primary sources. The results of econometric analysis showed that sesame marketed surplus was significantly affected by education of the household head, farming experience, yield, frequency of extension contact, land allocated to sesame production, access to market information, and distance from the market The findings of the study suggest that strengthening the provision of formal and informal education, improving farmers’ access to improved and disease resistance seed variety, improving and strengthening institutional services, intensifying inputs on the land allocated to sesame production, and providing adequate updated market information are required. Key words: - Marketed surplus, Sesame, Multiple linear regression DOI: 10.7176/JMCR/70-03 Publication date: August 31 st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129324119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessment of Chicken Production, Marketing and Socio-Economic Situations in Some Selected Districts of Gambella Region, Ethiopia","authors":"G. Bekele","doi":"10.7176/jmcr/70-04","DOIUrl":"https://doi.org/10.7176/jmcr/70-04","url":null,"abstract":"The present study was conducted in Gambella region of south west Ethiopia to assess the chicken production, marketing and socio-economic characteristics in some selected districts of the region. The study was conducted in selected districts that were based on accessibility criteria’s and potentially to represent the region. The study involved under field conditions by using semi structured questionnaires for focus group discussions and key informant interviews. From four districts atotal of 384 farmers those have indigenous chickens (96 from each districts) were considered. Mean age of the respondents in the districts were 39.72±0.14 at Lare, 43.29±0.12 at Abobo, 42.18±0.15 at Gambella Ketema Zuria and 43.31±0.13 at Itang special districts. The family size per interviewed households (HHs), respectively was 6.21 ± 0.17, 5.43 ± 0.16, 5.11 ± 0.15 and 5.65 ± 0.12. Almost all the respondents indicated that broodiness characteristics were common in their flock in which 79(82.29%) in Itang especial district, 77(80.21%) in Abobo, 75(78.13%) in Lare and 88(91.67%) in Gambella Ketema zuria districts. The mode of transportation of chickens to the market were mainly by hand usually embracing (69.01%) and hanging the chicken downward (30.99 %). According to the interviewed farmers, a comparative higher price of Birr 180.50±0.75 and Birr 130.50±2.50 per birds were given for matured cocks and matured female hens, respectively during holidays and Birr 150.25±0.50 and Birr 120.55±0.73 per birds were given for matured cocks and matured female hens at regular time, respectively. Disease and shortage of feed were the first two major constraints in village chicken production, ranked first, and second, respectively in the study area. Generally, there are factors, including chicken management practices on housing, feed and feeding and market channel need improvement, which makes differences in chickens’ production and marketing situation in the study area, which suggests that there is an opportunity to improve poultry production and marketing in the future. Keywords: Marketing, Poultry production, Selected districts, Socio economics. DOI: 10.7176/JMCR/70-04 Publication date: August 31 st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122076621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Etude exploratoire auprès des enseignes de la grande distribution : Dans Quelle Mesure les Bénéfices des Programmes de Fidélisation Peuvent-Ils Conduire à Une Fidélité à l’enseigne ?","authors":"Amina Lagzouli, Pr. Redouane Barzi","doi":"10.7176/jmcr/70-05","DOIUrl":"https://doi.org/10.7176/jmcr/70-05","url":null,"abstract":"Cet article a pour objectif d’analyser l’influence des benefices (utilitaires, hedoniques et symboliques) des programmes de fidelite sur la fidelite a l’enseigne. Cette analyse, repose sur une exploration theorique des travaux portant sur la fidelite des clients. Aussi sur une etude qualitative exploratoire presentee par un guide d’entretien destine aux responsables des enseignes dans la grande distribution. L’etude aupres de ces responsables nous a permis d’apprehender la realite du terrain et d’affiner notre problematique etudiee pour conduire une recherche quantitative plus precise. Les resultats de cette etude nous ont permis de preciser les consequences de la fidelite suivants : bouche a oreille positif, intention de fidelite, part du portefeuille client, resistance a la contre persuasion et l’achat repete. Mots-cles : programmes de fidelite, fidelite a l’enseigne, consequences de la fidelite. DOI: 10.7176/JMCR/70-05 Publication date: August 31 st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125708422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics","authors":"Kim Tae-hwan, S. Jeoung","doi":"10.7176/jmcr/69-03","DOIUrl":"https://doi.org/10.7176/jmcr/69-03","url":null,"abstract":"Coronavirus (COVID-19) has caused a lot of disarray in all sectors across the world. Businesses have been significantly affected by the spread of the virus. Manufacturing, tours and travel, education, among other have been profoundly affected. A lot of strain has been exerted on most multinational operations. The pandemic has impacted retail trading. The need for e-trading and e-commerce has significantly increased because they promote distribution of products with minimal contact between the sellers and the buyers. This paper looks at how international trade has been impacted through addressing methods that have been employed to ensure that countries such as China and South Korea have managed to carry out their manufacturing processes and exportation. The paper explores the available literature regarding the purchasing behavior of prospective customers during the COVID-19 period. Data has been collected in different parts of the world to get facts about the impact of the pandemic. Market trends and future statistics forecasts have been provided. The research has also given possible recommendations that can be adopted by the World Health Organization and all the nations of the world to help in containing the COVID-19 and bring back sanity across the globe.  Keywords:COVID-19,E-commerce,Spending Pattern;South-Korea;e-MarketTrendDOI: 10.7176/JMCR/69-03Publication date:July 31st 2020","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123789397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}