发布求助
文献互助 智能选刊 最新文献

Journal of Marketing and Consumer Research最新文献

筛选
英文 中文
Ethical Perspectives of Neuromarketing – A Qualitative Analysis 神经营销的伦理视角--定性分析
Journal of Marketing and Consumer Research Pub Date : 2023-11-01 DOI: 10.7176/jmcr/91-01
{"title":"Ethical Perspectives of Neuromarketing – A Qualitative Analysis","authors":"","doi":"10.7176/jmcr/91-01","DOIUrl":"https://doi.org/10.7176/jmcr/91-01","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139302486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of Hunger Marketing, Brand Image, and Price for Enhancing Purchase Intention 饥饿营销、品牌形象和价格对提高购买意向的作用
Journal of Marketing and Consumer Research Pub Date : 2023-11-01 DOI: 10.7176/jmcr/91-02
{"title":"Role of Hunger Marketing, Brand Image, and Price for Enhancing Purchase Intention","authors":"","doi":"10.7176/jmcr/91-02","DOIUrl":"https://doi.org/10.7176/jmcr/91-02","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139292434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study On The Effect Of Agile Marketing On Firm Performance, Mediation Roles Of Innovation Capability And Marketing Mix Adaptation 敏捷营销对企业绩效的影响、创新能力与营销组合适应性的中介作用研究
Journal of Marketing and Consumer Research Pub Date : 2023-08-01 DOI: 10.7176/jmcr/90-05
{"title":"A Study On The Effect Of Agile Marketing On Firm Performance, Mediation Roles Of Innovation Capability And Marketing Mix Adaptation","authors":"","doi":"10.7176/jmcr/90-05","DOIUrl":"https://doi.org/10.7176/jmcr/90-05","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121797873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands) 品牌介入在品牌真实性和品牌关系质量之间的调节作用及其对行为结果的影响(以选定的国内和国际品牌为例)
Journal of Marketing and Consumer Research Pub Date : 2023-08-01 DOI: 10.7176/jmcr/90-06
{"title":"The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands)","authors":"","doi":"10.7176/jmcr/90-06","DOIUrl":"https://doi.org/10.7176/jmcr/90-06","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131478658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Analysis of the Psychological Tactics Used in Marketing by Frontrow in Metro Manila 马尼拉大都会Frontrow的营销心理策略分析
Journal of Marketing and Consumer Research Pub Date : 2023-07-01 DOI: 10.7176/jmcr/90-03
{"title":"An Analysis of the Psychological Tactics Used in Marketing by Frontrow in Metro Manila","authors":"","doi":"10.7176/jmcr/90-03","DOIUrl":"https://doi.org/10.7176/jmcr/90-03","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"15 7-8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131487896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Business Research Methods: Determinants of Usage of Graphic Presentation and Statistical Tests in Business Research 商业研究方法:在商业研究中使用图形表示和统计检验的决定因素
Journal of Marketing and Consumer Research Pub Date : 2023-07-01 DOI: 10.7176/jmcr/90-04
{"title":"Business Research Methods: Determinants of Usage of Graphic Presentation and Statistical Tests in Business Research","authors":"","doi":"10.7176/jmcr/90-04","DOIUrl":"https://doi.org/10.7176/jmcr/90-04","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122277152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond Material Possessions: The Interplay among Holistic Thinking, the Diderot Effect, Prestige Sensitivity, and Self-Actualization on Purchase Intention 超越物质财富:整体思维、狄德罗效应、声望敏感性和自我实现对购买意愿的影响
Journal of Marketing and Consumer Research Pub Date : 2023-07-01 DOI: 10.7176/jmcr/90-02
{"title":"Beyond Material Possessions: The Interplay among Holistic Thinking, the Diderot Effect, Prestige Sensitivity, and Self-Actualization on Purchase Intention","authors":"","doi":"10.7176/jmcr/90-02","DOIUrl":"https://doi.org/10.7176/jmcr/90-02","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130303990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Antecedents and Consequences of Attitudes Student towards Entrepreneurial Intention 学生创业意向态度的前因与后果
Journal of Marketing and Consumer Research Pub Date : 2023-06-01 DOI: 10.7176/jmcr/89-05
{"title":"Antecedents and Consequences of Attitudes Student towards Entrepreneurial Intention","authors":"","doi":"10.7176/jmcr/89-05","DOIUrl":"https://doi.org/10.7176/jmcr/89-05","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114229656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Soybean Production and Marketing in North-Western Ethiopia: In the Case of Jawi Distrcit Amhara Regional State 埃塞俄比亚西北部大豆的生产和销售:以贾维和阿姆哈拉州为例
Journal of Marketing and Consumer Research Pub Date : 2023-04-01 DOI: 10.7176/jmcr/89-01
{"title":"Soybean Production and Marketing in North-Western Ethiopia: In the Case of Jawi Distrcit Amhara Regional State","authors":"","doi":"10.7176/jmcr/89-01","DOIUrl":"https://doi.org/10.7176/jmcr/89-01","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"202 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131952020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluation of Sustainable Digital Agriculture Marketing Using The AHP Method 基于AHP方法的可持续数字农业营销评价
Journal of Marketing and Consumer Research Pub Date : 2023-04-01 DOI: 10.7176/jmcr/89-04
{"title":"Evaluation of Sustainable Digital Agriculture Marketing Using The AHP Method","authors":"","doi":"10.7176/jmcr/89-04","DOIUrl":"https://doi.org/10.7176/jmcr/89-04","url":null,"abstract":"","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124018366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信