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Journal of Marketing and Consumer Research最新文献

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The Influence of Price and Service Quality on Customer Satisfaction and Its Influence on Customer Loyalty 价格和服务质量对顾客满意的影响及其对顾客忠诚的影响
Journal of Marketing and Consumer Research Pub Date : 2023-04-01 DOI: 10.7176/jmcr/89-03
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引用次数: 0
Factors Affecting Market Participation Decision and Intensity of Participation of Cow Milk Producers in Gemechis District, Ethiopia 影响埃塞俄比亚Gemechis地区牛奶生产者市场参与决策和参与强度的因素
Journal of Marketing and Consumer Research Pub Date : 2023-04-01 DOI: 10.7176/jmcr/89-02
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引用次数: 0
The Variances of Consumers’ Materialistic Personality Traits and Reduced Consumption Behavior Among Demographics in Egypt 埃及人口中消费者物质主义人格特征的差异与消费行为的减少
Journal of Marketing and Consumer Research Pub Date : 2023-01-01 DOI: 10.7176/jmcr/88-02
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引用次数: 0
ISCER Marketing Mix: The New Holy Grail of Marketing Strategies ISCER营销组合:营销策略的新圣杯
Journal of Marketing and Consumer Research Pub Date : 2023-01-01 DOI: 10.7176/jmcr/88-04
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引用次数: 0
The Effect of Service Quality on Customer Satisfaction towards ADSL Broadband Internet Service Provided by Ethiotelecom with Reference to Small and Medium Enterprise (SME) Subscribers in Hawassa City, Ethiopia 服务质量对埃塞俄比亚电信ADSL宽带互联网服务用户满意度的影响——以埃塞俄比亚哈瓦萨市中小企业用户为例
Journal of Marketing and Consumer Research Pub Date : 2023-01-01 DOI: 10.7176/jmcr/88-01
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引用次数: 0
“How Generation Differs”: An Empirical Analysis on Chinese Fast Fashion Consumption “代际差异”:中国快时尚消费的实证分析
Journal of Marketing and Consumer Research Pub Date : 2023-01-01 DOI: 10.7176/jmcr/88-03
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引用次数: 0
The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID-19 Pandemic 2019冠状病毒病大流行期间，在线广告在塑造马来西亚消费者行为方面的作用和重要性
Journal of Marketing and Consumer Research Pub Date : 2022-11-01 DOI: 10.7176/jmcr/87-05
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引用次数: 0
Research Methodological Choice: Explaining Research Designs; Qualitative and Quantitative Sample Size Determination, Sampling, Data Collection, and Analysis Techniques 研究方法选择:研究设计的解释定性和定量样本大小的确定，抽样，数据收集和分析技术
Journal of Marketing and Consumer Research Pub Date : 2022-11-01 DOI: 10.7176/jmcr/87-06
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引用次数: 0
The Importance of Decision Tree Analysis on Strategic Management Practice: Evidence from Retail Industries in US 决策树分析对战略管理实践的重要性:来自美国零售业的证据
Journal of Marketing and Consumer Research Pub Date : 2022-10-01 DOI: 10.7176/jmcr/87-04
Temitope Olubunmi Awodiji
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引用次数: 0
Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya Covid - 19大流行政府干预及其对购物者行为的影响:对肯尼亚消费者的研究
Journal of Marketing and Consumer Research Pub Date : 2022-10-01 DOI: 10.7176/jmcr/87-03
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引用次数: 0
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