AJIT‐e: Online Academic Journal of Information Technology最新文献

{"title":"The preliminary investigation of brands’ advertising personality on young viewers’ perceptions","authors":"D. Sahi̇noğlu, Figen Yıldırım","doi":"10.5824/1309-1581.2016.1.006.x","DOIUrl":"https://doi.org/10.5824/1309-1581.2016.1.006.x","url":null,"abstract":"Most of the multinational companies believe that advertising plays a crucial role in building a brand. Developing and maintaining a powerful brand in the fullest sense requires a convincing promise of value/benefit for consumers and conforming that the promise is kept. Mostly, the literature reviews brand personality as one of the core dimensions of the brand identity and perhaps as the closest variable to the consumers’ buying process. All marketing communication tools, especially advertising, are pivotal to create awareness, influence and form a desire to buy a specific brand. This paper attempts to explore the tendency to present how one company manages to create two different brand personalities on the same sector that are supported by advertising. Keywords: Brand personality, advertising personality, Turkey’s personal care market, perceptual mapping 1. INTRODUCTION AND LITERATURE REVIEW The concept of ‘branding’ role is well understood in advertising especially forming a positive attitude towards a specific product. A brand –an intangible assetis the most valuable asset of companies. Manufacturer and retailer companies have built up brand value through the development of a differentiated brand personality, a long-term bond with its customers and creating reputation backed up by advertising and other forms of brand communication support tools. Advertising is a form of communication. In a sense it is not a conversation but it is an effective tool to get attention, provide information with entertainment, persuade, remind, influence and try to create a response, such as a sale (Cook, 2001). Most of the marketing efforts are focused on what customers want and need rather than what they really are. Personal traits haven’t been the major factor for marketers but they lead a proper understanding of the cluster of customers in a market segment. In order to ensure that advertisements are able to reach the target group, advertisers need to select the right medium. 2. THE THEORETICAL DIMENSION OF BRAND PERSONALITY Branding especially brand personality have been topics of interest for many years. According to Kotler (2000) a brand can be defined as ``a name, term, sign, symbol, or design, or combination of them which is intended to identify the goods and services of one seller or AJIT-e: Online Academic Journal of Information Technology 2016 Winter/Kış – Cilt/Vol: 7 ‐ Sayı/Num: 22 DOI: 10.5824/1309‐1581.2016.1.006.x http://www.ajit‐e.org/?menu=pages&p=details_of_article&id=181 84 group of sellers and to differentiate them from those of competitors''. Aaker (1997) defined brand personality as ‘‘the set of human characteristics associated with a brand’’. Simply, if a brand were a person, how would it be described? Moreover, brand personality is given power for marketers in order to visualize how it is look like and does it reflect the same image of the buyer. According to Keller (1993); marketers should try to concern personality with how people attach a h","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"29 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125799392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Glocalization Tendency in Local Newspapers: “Merhaba Arapça” Case","authors":"Özhan Tingöy, Ali Özcan","doi":"10.5824/1309-1581.2015.4.003.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.4.003.X","url":null,"abstract":"As Marshall McLuhan already mentioned, technological developments in communication turned the world to “a global village”. Boundaries on time and space shattered and new information technologies changed the views on “globality”. A new understanding emerged by defining globalization a process that local properties become prominent. In a global news environment that the news material is standardized, local news gathering becomes a vital source. While global media organizations make local elements a part, adaptation capabilities of local elements to global news system is notable. In this study glocalization tendency will be discussed on a local newspapers’ activities to engage with the process of going from local to global as an example. “Merhaba Arapça” is a Konya based newspaper having a strategy “to go from local to global” reflecting a new trend in local media and will be our focus of study. In this study we will briefly discuss globalization with respect to glocalization theory and reflections of it in the newspaper field. And finally investigate the consequences on “Merhaba Arapça” example.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117171177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of the Digital Data Security Awareness Scale","authors":"Eray Yilmaz, Y. Sahin, Y. Akbulut","doi":"10.5824/1309-1581.2015.4.002.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.4.002.X","url":null,"abstract":"Contemporary teachers, who used to work with printed materials in the past, produce and store the information in digital environments thanks to rapid advances in information and communication technologies. The safety of the digital information processed by today’s teachers carries utmost importance as they are supposed to employ current information technologies in their instructional endeavors. In this regard, the purpose of the current study has been derived from the importance of sustaining digital data security of teachers. Thus, the aim was to develop a scale to identify the digital data awareness of teachers. A comprehensive literature review followed by focus group interviews with critical partners led to an item pool of 93 statements. After the revisions of 12 field experts, the draft form was piloted with 79 teachers. An exploratory factor analysis was performed with 529 teachers to investigate the construct validity of the scale, which revealed a single-factor structure sheltering 32 items. The five-point Likert structure revealed acceptable internal consistency (α: 0.945) and variance values (36.1 %). A confirmatory factor analysis with a new sample of 335 teachers was conducted to confirm the factor structure. Through modification indices, the single factor structure reached ideal values. As the reliability and validity features of the scale were acceptable, it can be used in further research successfully.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126567847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Classifying Countries According To Their Export Competitiveness: The Position Of Turkey As An Emerging Economy","authors":"Taşkın Dirsehan","doi":"10.5824/1309-1581.2015.4.005.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.4.005.X","url":null,"abstract":"Country classification is useful from both firms’ and countries’ side. Firms may use the classification to decide which countries to operate in and countries may use it for their development. As there is evidence that the development of a country relates on export competitiveness, this study tries to reveal specifically sector groups’ relationships with it and how the countries can be classified according to the country export competitiveness. As a result, Turkey’s position is evaluated and the importance of technology advancement is discussed.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129480834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Web 2.0 For Knowledge Management in Organizations and Their Effects on Tacit Knowledge Sharing and Perceived Learning","authors":"A. Nath","doi":"10.5824/1309-1581.2015.4.001.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.4.001.X","url":null,"abstract":"Web 2.0 is a set of Internet-based applications that harness network effects by facilitating collaborative and participative computing. In this research we study the relationship between the use of Web 2.0 in KM and its effect on the tacit knowledge sharing and perceived learning. We also study the effects of KM context variables on these relationships. Our findings shows that use of Web 2.0 for KM can positively affect tacit knowledge sharing and perceived","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129512669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of the Social Media Addiction Scale","authors":"Aylin Tutgun-Ünal, Levent Deniz","doi":"10.5824/1309-1581.2015.4.004.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.4.004.X","url":null,"abstract":"In this research, it was aimed to develop a scale to detect the social media addiction of university students. The data collected from 775 university students revealed that the scale was composed of four factors. Of these four factors, the first one called as “occupation” explained itself 17% of the variance, the second one called as “mood modification” explained itself 9,8% of the variance, the third factor called as “relapse” 8,8% of the variance itself, the forth factor called as “conflict” explained itself 23,5% of the variance. These four factor composed of 41 items totally explained 59% of the variance altogether. The correlation between the scale and “Facebook Addiction Scale” adapted from Internet Addiction test of Young for facebook (Çam and İşbulan, 2012) was found to be 0,75. Again, the correlation between the scale and “Generalized Problematic Internet Use Scale 2”, the original version of which belongs to Caplan (2010) and whose Turkish adaptation work was conducted by Tutgun, Deniz and Moon (2011), was found to be 0,66. Internal consistency coefficient (α) was found to be ,967. Test-retest reliability co-efficient was found to be 0,84. As a result of the studies conducted, the scale was found to be valid and reliable and named “Social Media Addiction Scale” (SMAS).","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114866991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Empirical Study On Business Intelligence System Perceptions At Enterprises Operating In Turkey","authors":"Yasin Özçam, E. Coskun","doi":"10.5824/1309-1581.2015.3.003.x","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.3.003.x","url":null,"abstract":"In order to maintain their position in the global environment, it is very important for developing countries to attach importance to innovation, to increase its science and technology capacity and to use information and communication technologies more efficiently. The main aim of this study is to reveal the usage of Business Intelligence (BI) in enterprises operating in the Turkey. For this purpose, a theoretical framework has been established through a literature review. The literature has been reviewed in order to detect the use of Business Intelligence in enterprises and its effects in performance. Without discriminating between sectors, the empirical research has been conducted with questionnaires to 223 managers, BI users and BI developers working in different management levels about BI usage. The level of BI usage is researched. For this purpose, a research model has been established and tested. In can be seen that the enterprises included from our research, mainly use the business intelligence. In this case, it can also be seen that these enterprises are adapting to today’s technological innovations. A great majority of enterprises have preferred to use a ready packet system. The information obtained via the business intelligence system, are mainly presented to the employees at every","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116011180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An analysis of the candidates remarks on Twitter in 2014 presidency election in terms of values","authors":"İhsan Karli","doi":"10.5824/1309-1581.2015.3.001.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.3.001.X","url":null,"abstract":"Political communication process has taken a different position with the aid of technology. Political actors, besides revealing daily feelings, emotions, and activities in their campaigns, have updated their content and the size of their election campaigns according to the new conditions. Political actors especially leaders have received support from professionals in the field and image designers to present themselves as “brand personality” thereby making use of social media communication methods as well as traditional methods. The main reason for this is their being the most primary figure in Turkish politics. In Turkish political environment, besides deputy elections, candidates have used socia media heavily in August 14,2014 presidency elections which is done initially by plebiscite. Presidency candidates Recep Tayyip Erdoğan, Ekmeleddin İhsanoğlu, and Selahattin Demirtaş in twitter have tried to design a personal image in the election messages through making use of certain values. They have delivered such messages that they will be a trustworthy, honest, democrat, peacemaker president.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"290 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134158039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mood based building automation using fuzzy Petrinets","authors":"M. Darbari, R. Davey, N. Hemrajani","doi":"10.5824/1309-1581.2015.3.004.X","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.3.004.X","url":null,"abstract":"This paper deals with MOOD based building automation system. It categorises various aspects of MOOD and its relationship with dynamic setting of the environment. It uses Fuzzy Petrinets to fine tune the environment setting if it exists. Error and error Dot membership function based on Rule Matrix. Workflow is defined to generate the algorithm.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115506657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE EFFECT OF CREDIT CARD USAGE ON COMPULSIVE BUYING","authors":"Baran Arslan","doi":"10.5824/1309-1581.2015.3.002.x","DOIUrl":"https://doi.org/10.5824/1309-1581.2015.3.002.x","url":null,"abstract":"Consumers are able to make purchases easily with credit cards due to their lack of financial inconvenience during shopping and the opportunity they offer for paying in the future. An individual purchases a product he/she wants to own with a credit card as it allows for paying in the future. Because he/she possesses an economic power he/she does not have in line with the opportunities the credit card provides. The aim of this study is to determine the effect of Turkish consumers’ credit card usage on compulsive buying. The questionnaire which was prepared for the study was implemented on 350 people and 302 questionnaires were subjected to analysis after the editing phase. Frequency distribution, reliability analysis, factor analysis, t-test and regression analysis were carried out. As a result of the research analysis, it was concluded that credit card usage had an effect on compulsive buying.","PeriodicalId":244910,"journal":{"name":"AJIT‐e: Online Academic Journal of Information Technology","volume":"194 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121124921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}