地方报纸的全球本土化倾向:“Merhaba araprada”案例

Özhan Tingöy, Ali Özcan
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引用次数: 0

摘要

正如马歇尔·麦克卢汉已经提到的,通信技术的发展把世界变成了“地球村”。时间和空间的界限被打破,新的信息技术改变了对“全球性”的看法。通过将全球化定义为地方属性变得突出的过程,出现了一种新的理解。在新闻材料标准化的全球新闻环境中,本地新闻采集成为重要的新闻来源。在全球媒体组织吸纳本土元素的同时,本土元素对全球新闻体系的适应能力显著。在本研究中,全球本地化趋势将讨论一个地方报纸的活动,以参与从本地走向全球的过程为例。“Merhaba araprada”是一家总部位于科尼亚的报纸,其战略是“从本地走向全球”,反映了当地媒体的新趋势,这将是我们研究的重点。在本研究中,我们将简要讨论全球化与全球本土化理论及其在报纸领域的反思。最后以“Merhaba araprada”为例考察其后果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Glocalization Tendency in Local Newspapers: “Merhaba Arapça” Case
As Marshall McLuhan already mentioned, technological developments in communication turned the world to “a global village”. Boundaries on time and space shattered and new information technologies changed the views on “globality”. A new understanding emerged by defining globalization a process that local properties become prominent. In a global news environment that the news material is standardized, local news gathering becomes a vital source. While global media organizations make local elements a part, adaptation capabilities of local elements to global news system is notable. In this study glocalization tendency will be discussed on a local newspapers’ activities to engage with the process of going from local to global as an example. “Merhaba Arapça” is a Konya based newspaper having a strategy “to go from local to global” reflecting a new trend in local media and will be our focus of study. In this study we will briefly discuss globalization with respect to glocalization theory and reflections of it in the newspaper field. And finally investigate the consequences on “Merhaba Arapça” example.
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