信用卡使用对强迫性购物的影响

Baran Arslan
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引用次数: 6

摘要

消费者能够很容易地用信用卡购物,因为他们在购物过程中没有经济上的不便,而且他们提供了将来付款的机会。个人使用信用卡购买他/她想拥有的产品,因为它允许将来付款。因为他/她拥有与信用卡提供的机会不相符的经济实力。本研究的目的是确定土耳其消费者的信用卡使用对强迫性购买的影响。为研究准备的调查问卷对350人实施,其中302份调查问卷在编辑阶段后进行了分析。进行了频率分布、信度分析、因子分析、t检验和回归分析。研究分析的结果是,信用卡的使用对强迫性购物有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE EFFECT OF CREDIT CARD USAGE ON COMPULSIVE BUYING
Consumers are able to make purchases easily with credit cards due to their lack of financial inconvenience during shopping and the opportunity they offer for paying in the future. An individual purchases a product he/she wants to own with a credit card as it allows for paying in the future. Because he/she possesses an economic power he/she does not have in line with the opportunities the credit card provides. The aim of this study is to determine the effect of Turkish consumers’ credit card usage on compulsive buying. The questionnaire which was prepared for the study was implemented on 350 people and 302 questionnaires were subjected to analysis after the editing phase. Frequency distribution, reliability analysis, factor analysis, t-test and regression analysis were carried out. As a result of the research analysis, it was concluded that credit card usage had an effect on compulsive buying.
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