Business Management and Strategy最新文献_第9页

Corporate Social Responsibility as a Mediator of the Effect of Brand Awareness and Corporate Reputation on Customer Loyalty 企业社会责任在品牌意识和企业声誉对顾客忠诚的影响中的中介作用

Business Management and Strategy Pub Date : 2020-06-27 DOI: 10.5296/bms.v11i1.17141

L. Chikazhe, Blessing Chigunha, Martin Dandira, T. Mandere, K. Muchenje

{"title":"Corporate Social Responsibility as a Mediator of the Effect of Brand Awareness and Corporate Reputation on Customer Loyalty","authors":"L. Chikazhe, Blessing Chigunha, Martin Dandira, T. Mandere, K. Muchenje","doi":"10.5296/bms.v11i1.17141","DOIUrl":"https://doi.org/10.5296/bms.v11i1.17141","url":null,"abstract":"Factors that promote customer loyalty are of great concern to the banking sector because loyalty predicts business success. The purpose of this study is to examine the mediation role of corporate social responsibility on the effect of brand awareness and corporate reputation on customer loyalty. Data was collected through a cross sectional survey from 405 bank customers. Research hypotheses were tested using the structural equation model. The findings show that corporate social responsibility partially mediates the effect of both brand awareness and corporate reputation on customer loyalty. The results indicate that corporate social responsibility plays a vital role within the banking sector as it mediates the effect of brand awareness and corporate reputation on customer loyalty. If banks engage in successful corporate social responsibility practices, brand awareness and corporate reputation are enhanced and this result in improved customer loyalty. By empirically examining corporate social responsibility as a mediator on the effect of brand awareness and corporate reputation on customer loyalty the study seeks to contribute to the scholarly conversation.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128108111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A Critical Comparison between Manufacturing and Service Firms’ Mission Statements: Manage Your Firms’ Mission Statements with Care Using Readability and Lexical Techniques 制造业和服务业公司使命宣言的关键比较:使用可读性和词汇技巧谨慎管理你的公司使命宣言

Business Management and Strategy Pub Date : 2020-06-12 DOI: 10.5296/bms.v11i1.17171

Sheikh Shamim Hasnain

{"title":"A Critical Comparison between Manufacturing and Service Firms’ Mission Statements: Manage Your Firms’ Mission Statements with Care Using Readability and Lexical Techniques","authors":"Sheikh Shamim Hasnain","doi":"10.5296/bms.v11i1.17171","DOIUrl":"https://doi.org/10.5296/bms.v11i1.17171","url":null,"abstract":"This paper aims to investigate the Readability and Lexical Density of the mission statements of the large service and manufacturing firms. In respect of mission statements, a comparison between the service and manufacturing firms is drawn. For initial data arrangement, the mission statements of all selected service firms are grouped together, same was also done with the manufacturing firms separately. The mission statements are processed through the software for Readability (Gunning Fog, Flesch-Kincaid, SMOG, Coleman-Liau, Automated, Flesch Reading Ease score) and Lexical Density analysis in two categories, service firms and manufacturing firms. Result show that Service firms’ mission statements are more Lexically dense and possess higher average level than those of the manufacturing firms. This study contributes to the Strategic Management literature and practical implications to the service and manufacturing firms and their stakeholders. Also comes out of the ole ways of data analysis in management studies. Future researchers may carry out similar research in a specific industry.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127102129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

‘Lessons from the Front-Line’ Facing the COVID-19 Pandemic 面对COVID-19大流行的“一线经验”

Business Management and Strategy Pub Date : 2020-06-12 DOI: 10.5296/bms.v11i1.17170

M. Buheji, D. Ahmed

{"title":"‘Lessons from the Front-Line’ Facing the COVID-19 Pandemic","authors":"M. Buheji, D. Ahmed","doi":"10.5296/bms.v11i1.17170","DOIUrl":"https://doi.org/10.5296/bms.v11i1.17170","url":null,"abstract":"There has been great learning accumulated within the national and the international healthcare workers and COVID-19 pandemic risk mitigation professionals that are at the front line, facing the disease from different positions and at throughout its various stages. This paper aims to explore the type of learning and knowledge assets from all the multidiscipline perspectives through the observations capture by the front liners. The context deployed in this paper led to selecting different disciplines at the front-line with the pandemic in the WHO-EMRO region. While there have been many publications relevant to the different experiences faced by the healthcare staff with the disease, the implication of this study is that it provides a holistic approach of the type of accumulated learning that could be achieved if all the disciplines involved integrate their knowledge, share it and then re-capture it in one setting in the form of guidelines or protocols. Many of the learning could be a source for future initiatives and projects that would lead to strengthening the preparedness of the health systems, both regionally and globally. A framework is suggested for future collection of the lesson learned by the front line stakeholders to ensure the flow of the knowledge within the community at the right time. Limitations of the paper are discussed along with recommendations for further studies. The paper could be an excellent reference to WHO and public health authorities practices and performance review in relevant to the COVID-9 or similar public emergencies.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125149641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Competencies and Quantitative Techniques Possessed by Owners and Managers of SMEs in Uganda 乌干达中小企业所有者和管理者所拥有的能力和定量技术

Business Management and Strategy Pub Date : 2020-06-12 DOI: 10.5296/bms.v11i1.17037

D. Rulangaranga, Alain Vilard Ndi Isoh, Martha Abeja Ekure

{"title":"Competencies and Quantitative Techniques Possessed by Owners and Managers of SMEs in Uganda","authors":"D. Rulangaranga, Alain Vilard Ndi Isoh, Martha Abeja Ekure","doi":"10.5296/bms.v11i1.17037","DOIUrl":"https://doi.org/10.5296/bms.v11i1.17037","url":null,"abstract":"This study was carried out with an intention of establishing the competencies that managers and owners of SMEs possess in Uganda. Alongside that, the researchers also established the quantitative methods that are used in operations of SMEs in Uganda. The motivation of this study was to establish the extent to which owners and managers of SMEs act professionally even when the businesses they operate may not necessarily be formal. This was based on a review of literature indicating that about 90% of SMEs operating in Uganda are informal in nature facing similar challenges of short life span and unprofessional operational activities. Data was collected from 366 SMEs to be able to establish the two key aspects of focus of this study. This represented 95% response rate out of 385 target sample expected to be covered at the beginning of the study. The unit of analysis was a single respondent who was either a manager or owner of a business while the sampling unit was an SME (entity). Findings indicated that despite the informal nature of SMEs in Uganda, they practice some level of professionalism in their operations as judged from the competencies identified and quantitative methods established as possessed and used in SMEs in Uganda.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114741963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Planning for 'The New Normal': Foresight and Management of the Possibilities of Socio-economic Spillovers due to COVID-19 Pandemic “新常态”规划:2019冠状病毒病大流行造成的社会经济溢出效应可能性的预见和管理

Business Management and Strategy Pub Date : 2020-05-16 DOI: 10.5296/bms.v11i1.17044

M. Buheji, D. Ahmed

{"title":"Planning for 'The New Normal': Foresight and Management of the Possibilities of Socio-economic Spillovers due to COVID-19 Pandemic","authors":"M. Buheji, D. Ahmed","doi":"10.5296/bms.v11i1.17044","DOIUrl":"https://doi.org/10.5296/bms.v11i1.17044","url":null,"abstract":"The next normal will not look like any in the years preceding the COVID-19, a pandemic that changed many socio-economic situations around the world. In this paper, we shall explore the possibilities of the socio-economic spillovers that are expected in an unprecedented pandemic, studying their importance, how to deal with them to eliminate their \"opportunity cost\" on the next normal.A synthesis for the type of spillovers in the ‘new normal’, its future socio-economic challenges are presented to enhance the readiness to the coming era. In order to visualise the amount of the possibilities and opportunities of the socio-economic spillover, a framework is proposed, and then all the 480 possibilities are list. Tools are developed further to optimize the best socio-economic possibilities, which would different per the community condition and the stage of the new normal. The main implication of this work is that it would change the way any future pandemic or global emergency spillovers are evaluated or dealt with. This would establish a new path for future research in the ‘new normal guidance’ which are recommended as part of the conclusion. The framework and tools need to be further tested in more different conditions so that they can be globally generalised.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"408 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121813316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 21

A Review of Social Cognitive Theory and Self-care for Type 2 Diabetes Mellitus Patients 2型糖尿病患者社会认知理论与自我护理研究综述

Business Management and Strategy Pub Date : 2020-05-05 DOI: 10.5296/bms.v11i1.16961

N. Mahadi, Siti Nurani Abdullah, S. Baskaran

引用次数: 5

Leadership Styles and Knowledge Management Strategy in Malaysian SMEs 马来西亚中小企业的领导风格与知识管理策略

Business Management and Strategy Pub Date : 2020-04-27 DOI: 10.5296/bms.v11i1.16783

Shrikanth S. Narayanan, D. Nadarajah, S. Mehmood, N. Abdullah

引用次数: 1

The Role of Organizational Flexibility in Organizational Agility: A Research on SMEs 组织柔性在组织敏捷性中的作用:基于中小企业的研究

Business Management and Strategy Pub Date : 2020-04-17 DOI: 10.5296/bms.v11i1.16867

Yeşim Koçyiğit, B. Akkaya

引用次数: 28

Coronavirus as a Global Complex Problem Looking for Resilient Solutions 冠状病毒是一个寻找弹性解决方案的全球性复杂问题

Business Management and Strategy Pub Date : 2020-03-23 DOI: 10.5296/BMS.V11I1.16730

M. Buheji

{"title":"Coronavirus as a Global Complex Problem Looking for Resilient Solutions","authors":"M. Buheji","doi":"10.5296/BMS.V11I1.16730","DOIUrl":"https://doi.org/10.5296/BMS.V11I1.16730","url":null,"abstract":"A new type of mysterious zoonotic virus called coronavirus is swiping the world, killing thousands of people and infecting hundreds of thousands, without any foreseen innovative solutions. The pandemic of COVID-19 could be categorised to be a complex problem since it is both challenging to discover and difficult to manage. The complexity of the coronavirus comes from its capacity to interact and evolve in unexpected ways. Yet, with this complex global problem, it is still possible to come with innovative solutions, if we managed to follow practices that shorten the time to learn about the virus and comprehend it. The researcher reviews the sequence of events of the first three months since the breakout of COVID-19 in December 2019, to set the mindset of the reader to consider this a complex problem that has constructs that need to be addressed, before we look for classical solutions. In order to simplify the complexity of this virus as a problem, a framework is proposed to help the specialised scientists to study the puzzle of coronavirus as a time-bound problem that could have resilient solutions. The framework focus on the traceability of the virus, besides its ‘doubling time’ and the Case Fatality Rate (CFR). Formulas of change and overall effectiveness of problem-solving are discussed, followed by a recommendation of how to optimise the utilisation of the proposed framework.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121051678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Evaluating Customer Satisfaction Using the ACSI Model in a Themed Restaurant in Bangkok 用ACSI模型评价曼谷某主题餐厅顾客满意度

Business Management and Strategy Pub Date : 2020-02-27 DOI: 10.5296/bms.v11i1.16546

MuLong Mao, P. James

{"title":"Evaluating Customer Satisfaction Using the ACSI Model in a Themed Restaurant in Bangkok","authors":"MuLong Mao, P. James","doi":"10.5296/bms.v11i1.16546","DOIUrl":"https://doi.org/10.5296/bms.v11i1.16546","url":null,"abstract":"This is a research paper that is focused on evaluating the effects of associated factors (Quality, Service and Environmental) that influence customer satisfaction at a small restaurant.This research uses a defined population of 500 restaurant members. The calculated sample size was 222 respondents chosen using systematic random sampling. Data analysis was conducted through SPSS, v23. Appropriate tests were applied to 4 variables determined as Customer Expectation, Perceived Quality, Perceived Value and customer satisfaction extracted from the ACSI index.The result shows that females are the target purchase group. Environmental factors respond mostly to Customer expectation and Perceived Quality; Quality and Environmental factors respond mostly to Perceived Value, Quality and Service; and Environmental factors influence Customer Satisfaction. From this study, Perceived Quality and Perceived Value are significantly positive for customer satisfaction but Customer expectation does not appear to positively affect customer satisfaction.The results indicate that customers focus on the actual experience achieved and overall feeling relating to the product and service experience - which together appears to support the ACSI theory. The assessment revealed that quality and service factors relating to Customer Expectation and Perceived Quality; Service/Environmental factors relating to Perceived Value need to be facilitated, as it can improve overall customer satisfaction for small restaurants. Moreover, it was realised that the demand for further examination related to the customer satisfaction is high and the need for developing more effective service delivery improvements centred on customer feedback.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"47 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116899211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2