{"title":"Crafting Success: A Strategic Exploration of Technical and Conceptual (Hard) Skills of Modern Social Media Managers","authors":"Abbas Alwan Ghazi Alateya, S. Baskaran","doi":"10.5296/bms.v15i2.22057","DOIUrl":"https://doi.org/10.5296/bms.v15i2.22057","url":null,"abstract":"The role of a social media manager in companies has evolved into a critical function for brand visibility and engagement. This article explores the technical and conceptual skills essential for success in this role. It begins by highlighting the increasing importance of social media in business strategies, identifies the challenges social media managers face, and then delves into the research gap regarding the nuanced skills required. The literature review examines the existing body of knowledge on both technical and conceptual skills, providing insights into their significance. The discussion section synthesizes this information, offering a holistic understanding of the skills necessary for effective social media management. The article concludes with recommendations for future studies to enhance the knowledge of this dynamic field.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"30 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141662287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Moderating Role of Conformity on Purchase Intention of Organic Food: A Conceptual Paper Using Stimulus-Organism-Response Model","authors":"DingGe Ji, Ong Choon Hee","doi":"10.5296/bms.v15i2.22056","DOIUrl":"https://doi.org/10.5296/bms.v15i2.22056","url":null,"abstract":"This study explores the factors related to Chinese people's decision-making behaviour in purchasing organic food. This study uses the \"stimulus-organic-response\" (S-O-R) model as the underpinning theory to establish the conceptual framework. The literature review shows that brand image and organic labels are objective stimuli for Chinese organic food consumers. Customer perceived values (functional, emotional, social) are significantly represented as organism, and purchase intention is a response in the S-O-R model. Conformity is proposed as a moderator that affects the relationship between customer perceived values and purchase intention. This study contributes to the existing literature by providing a deeper understanding of organic food purchase intention among consumers in China by applying the S-O-R model and adding conformity as a moderator. It also offers solutions to the Chinese organic food suppliers to increase organic food sales and expand the organic food market in China.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"13 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141660969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Economic Policy Uncertainty and Financial Performance in Emerging Markets","authors":"Elif Akben-Selcuk","doi":"10.5296/bms.v15i1.21923","DOIUrl":"https://doi.org/10.5296/bms.v15i1.21923","url":null,"abstract":"The objective of this study is to investigate the relationship between economic policy uncertainty (EPU) and financial performance using 5,509 firm-year observations from nine emerging markets which are Brazil, Chile, Colombia, Greece, India, Korea, Mexico, Pakistan, and Russia. The period of analysis spans the years between 2011-2022. Fixed-effects regressions show that there is a negative relationship between EPU and firm financial performance. Results are robust to different EPU measures. Implications are provided.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"113 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141352124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Social Media and Perceived Barriers on Formation of Social Entrepreneurial Intention: A Conceptual Framework","authors":"Al Jameel Osama, Sabrinah Adam","doi":"10.5296/bms.v15i1.21820","DOIUrl":"https://doi.org/10.5296/bms.v15i1.21820","url":null,"abstract":"Social entrepreneurship is garnering global attention and emerging as a noteworthy business model. Scholars and practitioners assert that social entrepreneurship is pivotal in addressing and resolving social problems through sustainable solutions. However, evidence suggests that barriers can impede individuals from becoming social entrepreneurs or postpone the decision to initiate a social venture. Furthermore, despite the influential role of social media in shaping general public attitudes and behavior, there is limited attention given to its impact on social entrepreneurship. Consequently, this study employs the theory of planned behavior to create a new framework that incorporates various variables potentially influencing social entrepreneurial intention (SEI). This study contributes to the social entrepreneurship literature by offering new insights into the factors affecting SEI. Beyond advancing theoretical knowledge, it enhances policymakers' understanding of the antecedents of SEI, enabling them to formulate effective policies that encourage suitable individuals to pursue social entrepreneurship.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":" 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141129448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Assessing Competitive Strategies in UK Manufacturing SMEs","authors":"Antonios Michail","doi":"10.5296/bms.v15i1.21667","DOIUrl":"https://doi.org/10.5296/bms.v15i1.21667","url":null,"abstract":"In this comprehensive study, we delve into an exhaustive examination of effective competitive strategies tailored for small to medium-sized enterprises (SMEs). The principal objective of this research centers on scrutinizing the strategic orientation of UK Manufacturing SMEs. Conducting an extensive literature review, we critically evaluated Porter's framework and identified several gaps in its applicability. Notably, critiques assert that the model inadequately captures the intricate nature of strategic behavior within real organizations and fails to provide a fully accurate representation of strategy-performance relationships. Empirical research further highlights the model's limitations, indicating its inability to facilitate the desirable combination of competitive strategies by firms. To address the outlined objectives, we employed a semi-structured questionnaire in our investigation. The ensuing analysis involved the application of factor and cluster analysis to identify strategic variables currently employed by SMEs in the manufacturing domain. Our data analysis revealed a divergence from the adoption of Porter's single generic strategies. Instead, the findings supported the utilization of mixed strategies that integrate elements from both differentiation and low-cost strategies. Significantly, these hybrid approaches were found to be associated with enhanced firm performance. This study contributes valuable insights into the nuanced landscape of competitive strategies within the UK SMEs, shedding light on the dynamic interplay between strategic choices and firm performance.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"62 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140254796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gabriel Nnoko Enongene, Alain Vilard Ndi Isoh, Victor Mbarika, Sheku Fofanah, Mukobe Mathias Itoe
{"title":"The Effects of Financial Education on the Adoption of Financial Technology (FinTech) Services in the Buea Silicon Mountain Community of Cameroon","authors":"Gabriel Nnoko Enongene, Alain Vilard Ndi Isoh, Victor Mbarika, Sheku Fofanah, Mukobe Mathias Itoe","doi":"10.5296/bms.v15i1.21651","DOIUrl":"https://doi.org/10.5296/bms.v15i1.21651","url":null,"abstract":"This paper sought to assess the effects of financial education on the adoption of financial technology (FinTech) services within the Buea Silicon Mountain community of the south region of Cameroon. A total of three hundred individuals were purposively sampled and data was collected through the use of structured questionnaires guided by parameters as observed in the Technology Adoption Model (TAM). Hypotheses were tested using the CB-SEM technique with analytical packages including SPSS 24 and AMOS 23. The findings revealed limited utilization of online banking and peer-to-peer lending platforms, with cryptocurrency exchanges and crowd-funding platforms ranking as the least utilized instruments. Additionally, the study establishes a significant influence of both financial knowledge and financial behaviour on the adoption of FinTech services. Individuals who comprehend the financial benefits of FinTech and perceive these services as innovative solutions are more likely to adopt them. This positive attitude is driven by the perceived ease of use, transaction tracking, and the potential to generate income through FinTech solutions. However, this paper did not find any statistically significant effect of financial skills on the adoption of FinTech services. Therefore, financial knowledge and a positive attitude toward FinTech services emerged as pivotal factors positively influencing financial services adoption in the Buea Silicon Mountain community of Cameroon.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"9 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139523783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Conceptual Examining of the Interplay Between Technical and Conceptual Skills of Social Media Managers as Predictors of Job Performance: The Moderating Influence on Brand Equity","authors":"Abbas Alwan Ghazi Alateya, S. Baskaran","doi":"10.5296/bms.v15i1.21619","DOIUrl":"https://doi.org/10.5296/bms.v15i1.21619","url":null,"abstract":"This study explores the impact of social media managers'(SMM) technical and conceptual skills on job performance, with brand equity as a moderating factor. As social media usage grows, firms integrate it into marketing plans, necessitating research on its influence on job performance. Expected positive outcomes include marketing performance, cost effectiveness, operational excellence, and customer satisfaction. The research aims to enhance theoretical understanding of social media managers' roles and guide organizations in leveraging their contributions to boost employee job performance. Empirical testing will further illuminate the link between technical and conceptual skills, job performance, brand equity, and social exchange theory.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"92 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139530132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nurul Afza Khusaini Mat Hussin, Nurul Ain Nadiah Mohd Bukhari, Nurul Hani Azyyati Nor Hashim, Sharina Nur Azyyati Shaipul Bahari, Mazurina Mohd Ali
{"title":"The Impact of Artificial Intelligence on Accounting Profession: A Concept Paper","authors":"Nurul Afza Khusaini Mat Hussin, Nurul Ain Nadiah Mohd Bukhari, Nurul Hani Azyyati Nor Hashim, Sharina Nur Azyyati Shaipul Bahari, Mazurina Mohd Ali","doi":"10.5296/bms.v15i1.21620","DOIUrl":"https://doi.org/10.5296/bms.v15i1.21620","url":null,"abstract":"This study examines the impact of artificial intelligence (AI) on the accounting profession. It systematically investigates the impacts in which AI technologies have reformed the accounting field, redefining the roles and responsibilities of accountants. Using literature review, this study sheds light on the impact of AI on the accounting profession. The results of this study mostly found that the impact of AI on accounting profession can be divided into three themes; (i) automation of routine tasks; (ii) enhanced data analysis and (iii) value-added of the professional roles. The automation of routine tasks includes data entry, validation and transaction processing, while for enhanced data analysis, it includes predictive analytics and decision support. AI also has impacted in terms of value-added of the professional roles which comprise of increasing scalability and cost savings and focus on higher value activities. The findings of this study suggest that the accounting profession is evolving in response to AI technology, and accountants should embrace these changes to harness the full potential of AI in their work.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"90 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139530275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reviewer Acknowledgements for Business Management and Strategy, Vol. 14, No. 2","authors":"J. Lee","doi":"10.5296/bms.v14i2.21573","DOIUrl":"https://doi.org/10.5296/bms.v14i2.21573","url":null,"abstract":"Business Management and Strategy (BMS) would like to acknowledge the following reviewers for their assistance with peer review of manuscripts for this issue. Many authors, regardless of whether BMS publishes their work, appreciate the helpful feedback provided by the reviewers. Their comments and suggestions were of great help to the authors in improving the quality of their papers. Each of the reviewers listed below returned at least one review for this issue.Reviewers for Volume 14, Number 2Ali Darub Alhiyali, University of Anbar, IraqDio Caisar Darma, Universitas Mulawarman, IndonesiaEddie John Paul Fisher, Universidad de Oriente, UKFakhrul Hasan, Northumbria University, UKHalimahton Borhan, Universiti Teknologi Mara, MalaysiaIzabella Manukyan, Russian-Armenian University, ArmeniaKazunori Minetaki, Kindai University, JapanNicholas Renaldo, Institut Bisnis dan Teknologi Pelita Indonesia, IndonesiaNicoleta Nicoleta Dospinescu, Alexandru Ioan Cuza University, RomaniaSheik Abdullah, Pasumpon Muthuramalinga Thevar College, IndiaSoolakshna Lukea Bhiwajee, University Of Technology, Mauritius, Mauritius Jean LeeBusiness Management and StrategyMacrothink Institute*************************************Add: 5348 Vegas Dr.#825Las Vegas, Nevada 89108United StatesTel: 1-702-953-1852 ext.508E-mail1: bms@macrothink.orgE-mail2: bms@macrothink.comWebsite: http://bms.macrothink.org","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":"26 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139126053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Conceptual Paper on the Relationship between Transformational Leadership and Employee Engagement","authors":"Ivan Vun Kai Wen, Sang Long Choi","doi":"10.5296/bms.v15i1.21498","DOIUrl":"https://doi.org/10.5296/bms.v15i1.21498","url":null,"abstract":"The importance of a transformational leader's capabilities is beyond direct guidance, rather it extends towards securing lasting outcomes and sustained performance. Considering multiple facets of enhancement are inevitable, the various dimensions of transformational leadership enable scholars and industrial practitioners to pinpoint the pivotal aspects of transformational leadership responsible for employee engagement. Expanding on existing theories, it becomes vital to establish the traits of transformational leadership that significantly influence an employee engagement. Thus, this conceptual paper shall fortify the theoretical structure by investigating the relationship of transformational leadership (idealized influence, individualized consideration, inspirational motivation, intellectual stimulation, employee appreciation, performance expectation) and the correlations towards employee engagement, through comprehensive literature reviews, validating the significance of the relationship. From the findings of this study, the relationship between transformational leadership and employee engagement was justified to be significant. Future studies may leverage the expanded framework proposed in this conceptual paper to conduct quantitative studies in specific geographic areas or industries, further validating the effectiveness of these variables.","PeriodicalId":244811,"journal":{"name":"Business Management and Strategy","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139142429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}