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Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model 人格特质与社会从众对冲动性购买倾向的影响:基于3M模型的实证研究
Int. J. Strateg. Decis. Sci. Pub Date : 2019-04-01 DOI: 10.4018/IJSDS.2019040106
C. Parsad, S. Prashar, Sai Vijay Tata
{"title":"Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model","authors":"C. Parsad, S. Prashar, Sai Vijay Tata","doi":"10.4018/IJSDS.2019040106","DOIUrl":"https://doi.org/10.4018/IJSDS.2019040106","url":null,"abstract":"Employing eight personality traits as suggested by Mowen, this study attempts to decipher the relationships these traits have with social conformity and impulsive buying tendency and between social conformity and impulsive buying tendency within one integrated framework. With data collected from 386 respondents, the article examines the relationship of personality traits using a 3M Model with social conformity and impulsive tendency of shoppers, and also determines the association between normative social influence and instantaneous urge to buy. The findings reveal that personality traits - conscientiousness, materialism and body needs have positive association with social conformity, whereas openness to experience is negatively associated with social conformity. With respect to impulsive buying tendency, neuroticism, materialism and arousal have positive relationships. The results also reflect positive affect of social conformity on impulsive buying tendency. These finding, along with research implications have enhanced the existing literature.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126335383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
A Product Feature Prioritization-Based Segmentation Model of Consumer Market for Health Drinks 基于产品特征优先级的保健饮料消费市场细分模型
Int. J. Strateg. Decis. Sci. Pub Date : 2019-04-01 DOI: 10.4018/IJSDS.2019040104
C. Parsad, C. Chandra, Shekhar Suman
{"title":"A Product Feature Prioritization-Based Segmentation Model of Consumer Market for Health Drinks","authors":"C. Parsad, C. Chandra, Shekhar Suman","doi":"10.4018/IJSDS.2019040104","DOIUrl":"https://doi.org/10.4018/IJSDS.2019040104","url":null,"abstract":"This study sets out to identify the various factors of a health drink product that affects the consumer decision-making process. It aims to determine the relative importance connected to multiple aspects of health drink beverages, such as brand, nutrition content, taste, muscle building, brain boosting, price, ingredients, and country of origin. The paper also aims to identify consumer segments by the relative importance consumers give to various attributes of health drinks. Through examining the literature, the researchers identified various attributes of health drinks, which they analyzed empirically using a choice-based conjoint survey conducted with the help of the internet-based software 1000minds. Cluster analysis was also done to identify different consumer segments. The study identified two consumer segments: brand conscious and value conscious. As the name indicates, the brand-conscious segment gives more importance to a trusted brand, followed by nutrition content and price.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122311707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Game-Theoretic Analysis of Pricing Models in a Dyadic Supply Chain With Fairness Concerns 考虑公平的二元供应链定价模型的博弈论分析
Int. J. Strateg. Decis. Sci. Pub Date : 2019-04-01 DOI: 10.4018/IJSDS.2019040101
Abhishek Sharma
{"title":"Game-Theoretic Analysis of Pricing Models in a Dyadic Supply Chain With Fairness Concerns","authors":"Abhishek Sharma","doi":"10.4018/IJSDS.2019040101","DOIUrl":"https://doi.org/10.4018/IJSDS.2019040101","url":null,"abstract":"The existing studies on fairness in channel coordination assume markets as the group of oligopolies in which a few firms dominate, scant evidence has been provided where fairness concerns are investigated for a market scenario where all firms share equal dominance. This article considers a dyadic supply chain composed of one fair-minded manufacturer and one fair-minded retailer and investigate their pricing decisions under two different non-cooperative game-theoretic frameworks: manufacturer-led Stackelberg game and Vertical Nash game and provide a comparative analysis. The results show that the prices of the Stackelberg game model are always higher than that of the corresponding prices of the Vertical Nash game. We also find that the prices gap between the two models decreases with the retailer's fairness concern, and is uncertain with respect to manufacturer's fairness. In addition, the manufacturer's (retailer's) profit in the Stackelberg game is decreasing (increasing) in its own fairness and is uncertain in the Vertical Nash game. Furthermore, findings are illustrated through a numerical example.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129642036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Evaluating Manufacturer's Wholesale Price Policy Under Order Postponement With Buyback Option 带回购选项的订单延期下制造商批发价格政策评估
Int. J. Strateg. Decis. Sci. Pub Date : 2019-04-01 DOI: 10.4018/IJSDS.2019040103
S. Bhattacharya, S. Bagchi
{"title":"Evaluating Manufacturer's Wholesale Price Policy Under Order Postponement With Buyback Option","authors":"S. Bhattacharya, S. Bagchi","doi":"10.4018/IJSDS.2019040103","DOIUrl":"https://doi.org/10.4018/IJSDS.2019040103","url":null,"abstract":"In this article, a decentralized newsvendor model is analyzed in the presence of demand uncertainty, where the retailer wishes to postpone his ordering decision by few days until the most accurate demand information is available. The impact of such order postponement on the equilibrium profits of both manufacturer and retailer with and without a buyback contract is subsequently examined to obtain a range of wholesale prices within which the marginal profits for both manufacturer and retailer which are non-negative. Furthermore, it is observed that the possibility of implementing order postponement is higher when it is done in the presence of a buyback contract as it increases the marginal profits for both manufacturer and the retailer and expands the feasible region of wholesale price, which leads to a provision of higher flexibility for negotiation between the manufacturer and the retailer.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114698304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Cooperative Is 'Cooperative Investment'?: Supply Chain Contracting in Presence of Epistemic Quality Uncertainty “合作投资”有多合作?:认知质量不确定性下的供应链契约
Int. J. Strateg. Decis. Sci. Pub Date : 2019-01-01 DOI: 10.4018/IJSDS.2019010104
Arijit Mitra, S. Sarkar, T. Vijayaraghavan
{"title":"How Cooperative Is 'Cooperative Investment'?: Supply Chain Contracting in Presence of Epistemic Quality Uncertainty","authors":"Arijit Mitra, S. Sarkar, T. Vijayaraghavan","doi":"10.4018/IJSDS.2019010104","DOIUrl":"https://doi.org/10.4018/IJSDS.2019010104","url":null,"abstract":"The literature identifies the importance of cooperation in enhancing supply chain performance, but only a few papers have studied the role of cooperative investment in supply chain contracting. This article contributes to the literature of supply chain contracts by highlighting the importance of a cooperative investment in improving quality in presence of uncertainty. When the delivery of a high-quality product is uncertain and costly, the supplier may choose to deliver a less costly standard product, delivery of which is not uncertain, and hence the buyer needs to incentivize the supplier to take the risk. Using a principal-agent set-up, this article shows that incentivizing the supplier to choose the risky action of attempting delivery of the high-quality product is easier for the buyer in presence of shared cooperative investment that reduces epistemic quality uncertainty. However, the supplier passes the entire burden of investment on the buyer. The optimal investment for the buyer depends on parameters that determine effectiveness of the investment in reducing quality uncertainty.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123494160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Simultaneous Optimization of Capacity Decision and Pricing Policy of a Hotel in Stochastic Demand Environment 随机需求环境下酒店容量决策与定价策略的同步优化
Int. J. Strateg. Decis. Sci. Pub Date : 2019-01-01 DOI: 10.4018/IJSDS.2019010102
S. Bagchi
{"title":"Simultaneous Optimization of Capacity Decision and Pricing Policy of a Hotel in Stochastic Demand Environment","authors":"S. Bagchi","doi":"10.4018/IJSDS.2019010102","DOIUrl":"https://doi.org/10.4018/IJSDS.2019010102","url":null,"abstract":"In the context of the hotel industry, one of the biggest and capital-intensive challenges a decision maker has is to decide on the capacity of the hotel. While taking this decision, the decision maker needs to take seasonality of demand into consideration. Also, the interplay between price and demand also play a major role on this decision. In this study, an effort is made to simultaneously identify the optimal capacity and pricing policy of a hotel in the presence of a stochastic demand environment. Differential calculus is used to identify the solution. Both capacity and price are considered as decision variables for the decision maker. To comply with reality, the seasonality in demand is incorporated in the form of bi-level demand. Numerical illustrations are also shown to explain the decision-making process. This study offers a starting point for an entrepreneur to decide both capacity and pricing for their upcoming hotel.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132541916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Developing a Method to Valuate the Collection of Big Data 开发大数据收集评估方法
Int. J. Strateg. Decis. Sci. Pub Date : 2019-01-01 DOI: 10.4018/IJSDS.2019010101
C. Wolverton, Brandi N. Guidry Hollier, Michael W. Totaro, Lise Anne D. Slatten
{"title":"Developing a Method to Valuate the Collection of Big Data","authors":"C. Wolverton, Brandi N. Guidry Hollier, Michael W. Totaro, Lise Anne D. Slatten","doi":"10.4018/IJSDS.2019010101","DOIUrl":"https://doi.org/10.4018/IJSDS.2019010101","url":null,"abstract":"Although organizations recognize the potential of “big data,” implementation of data analytics processes can consume a considerable amount of resources. The authors propose that when organizations are considering this costly and often risky investment, they need a systematic method to evaluate the costs of data collection associated with the implementation of a new data and analytics (D & A) strategy or an expansion of an existing effort. Therefore, in this article, a new dimension of big data is proposed which is incorporated into a theoretically justified and systematic method for quantifying the costs and benefits of the data collection process. By estimating the worth of data, organizations can more efficiently focus on streamlining the collection of the most beneficial data and jettisoning less valuable data collection efforts.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122302767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Strategic View and Development of Corporate Social Responsibility: The Case Study of Samsung 企业社会责任的战略观与发展——以三星为例
Int. J. Strateg. Decis. Sci. Pub Date : 2019-01-01 DOI: 10.4018/IJSDS.2019010107
Victor I. Chang, Weishuang Zhang, Chang Xiong
{"title":"The Strategic View and Development of Corporate Social Responsibility: The Case Study of Samsung","authors":"Victor I. Chang, Weishuang Zhang, Chang Xiong","doi":"10.4018/IJSDS.2019010107","DOIUrl":"https://doi.org/10.4018/IJSDS.2019010107","url":null,"abstract":"At present, scholarly research on corporate social responsibility (CSR) is one of the hot issues in strategy since CSR is related to taking responsibility for stakeholders under the condition of maximizing the interests of company's stockholders. Taking the view of the Chinese market, this concept has been important and numerous local enterprises and multi-corporations have made actions and progress in this area for strategy. This article is focused on the case study of the Samsung company, which further investigates how well the firm performs in practicing CSR in the Chinese market and how consumers perceive its CSR activities. Samsung with local Chinese tactics combines the strategies of its firm in order to strengthen the company's competition and reputation in society. Furthermore, managers of Samsung have also been interviewed to ascertain how they deal with social responsibility. In order to identify the impacts of CSR activities, 365 valid questionnaires collected. Finally, the data analysis and recommendations for Samsung have been discussed in detail. The finding shows that first, the Samsung Galaxy Note 7 accidents with fire and explosion have negative influenced people's purchase intentions of its other phone series. Second, Samsung's social responsibility activities are beneficial to the firm's reputation and the company should promote customer rights visible to consumers and the society. It is interesting to point out that Samsung's corporate social responsibility activities have positive influences in customers' willingness-to-pay for its phones have been overturned in this case study. Implementing CSR activities is important to the firm's strategy.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133433129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
An Intelligent Water Drop Algorithm for Solving Multi-Objective Vehicle Routing Problems With Mixed Time Windows 求解混合时间窗多目标车辆路径问题的智能水滴算法
Int. J. Strateg. Decis. Sci. Pub Date : 2019-01-01 DOI: 10.4018/IJSDS.2019010106
Tao Wang, J. Ni, Yixuan Wang
{"title":"An Intelligent Water Drop Algorithm for Solving Multi-Objective Vehicle Routing Problems With Mixed Time Windows","authors":"Tao Wang, J. Ni, Yixuan Wang","doi":"10.4018/IJSDS.2019010106","DOIUrl":"https://doi.org/10.4018/IJSDS.2019010106","url":null,"abstract":"This article proposes an Intelligent Water Drop Algorithm for solving Multi-Objective Vehicle Routing Problems by considering the constraints of vehicle volume, delivery mileage, and mixed time windows and minimizing the cost of distribution and the minimum number of vehicles. This article improves the basic Intelligent Water Drop Algorithm and show the improved intelligent water droplet genetic hybrid algorithm is an effective method for solving discrete problems. The authors present a practical example and show the applicability of the proposed algorithm. The authors compare the algorithms with the basic algorithm and show the improved intelligent droplet genetic hybrid algorithm has higher computing efficiency and continuous optimization capability.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130197040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Structural Model Approach for Assessing Information Security Value in Organizations 组织信息安全价值评估的结构模型方法
Int. J. Strateg. Decis. Sci. Pub Date : 2018-10-01 DOI: 10.4018/IJSDS.2018100104
Daniel Schatz, R. Bashroush
{"title":"A Structural Model Approach for Assessing Information Security Value in Organizations","authors":"Daniel Schatz, R. Bashroush","doi":"10.4018/IJSDS.2018100104","DOIUrl":"https://doi.org/10.4018/IJSDS.2018100104","url":null,"abstract":"Data is rapidly becoming one of the most important assets in global markets, and criminals are spotting opportunities to exploit new potential income sources. In response to this, organizations are dedicating increasing resources to information security programs. However, faced with unrelenting breach reports and rising costs, decision makers inevitably wonder which type of security investment is economically viable. In this article, the authors present an empirically tested model describing the underlying key constructs for assessing information security value in an organization. Based on identified latent variables previously put forward in the literature, the authors use a partial least squares structural equation modeling approach to verify the model's soundness. They identify five crucial variables for value-focused information security investment. The relationships among these latent variables are then investigated and contributions of the structural model assessed. The key findings are finally presented to highlight opportunities for security practitioners to apply the proposed model.","PeriodicalId":242450,"journal":{"name":"Int. J. Strateg. Decis. Sci.","volume":"257 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122292087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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