{"title":"Omnichannel retailing: exploring future research avenues in retail marketing and distribution management","authors":"Neha Sharma, Nirankush Dutta","doi":"10.1108/ijrdm-05-2022-0166","DOIUrl":"https://doi.org/10.1108/ijrdm-05-2022-0166","url":null,"abstract":"PurposeThis study explores the present state of research related to omnichannel retail, investigates retail's different sub-areas and suggests future research directions.Design/methodology/approachThe subdomains of omnichannel retail have been identified using a keyword co-occurrence network (KCN) map and content analysis. The 5W1H method assisted in finding the bibliographies of 258 SCOPUS-indexed and ABDC-ranked journal articles and showcasing the omnichannel retail landscape.FindingsMost research on omnichannel retail is concentrated on five subdomains: customer behaviour, channel integration, technological innovation, supply chain and operations and strategy. The study's conceptual framework illustrates the omnichannel retailing environment and the variables that must be considered whilst establishing an omnichannel strategic vision. Besides, future researchers have been urged to concentrate on interdisciplinary research, as a seamless experience is unachievable if focussed on a single subdomain.Research limitations/implicationsThere is a slight probability of missing out on some good articles as this study considered only those articles that have been published in SCOPUS and ranked by the ABDC quality list.Practical implicationsThis study emphasises that for businesses to capitalise on the omnichannel model, the businesses must undergo a transformation involving technology convergence, customer-centricity and internal process reorganisation that integrates consumer feedback to co-create value. When a business adopts an omnichannel model, the business's priorities shift. Rather than depending solely on technology, faster delivery and channel integration, an omnichannel strategy requires strong leadership, a clear vision, training for all stakeholders and an understanding of customer pain points to reach the full potential.Originality/valueThe illustration of the omnichannel retail landscape using the 5W1H methodology and antecedents-decisions-outcomes (ADO) framework.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131273477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Retailing during the COVID-19 lifecycle: a bibliometric study","authors":"A. Gupta, Jaydeep Mukherjee, R. Garg","doi":"10.1108/ijrdm-09-2022-0363","DOIUrl":"https://doi.org/10.1108/ijrdm-09-2022-0363","url":null,"abstract":"PurposeCOVID-19 disrupted the lives of consumers across the globe, and the retail sector has been one of the hardest hits. The impact of COVID-19 on consumers' retail choice behaviour and retailers' responses has been studied in detail through multiple lenses. Now that the effect of COVID-19 is abating, there is a need to consolidate the learnings during the lifecycle of COVID-19 and set the agenda for research post-COVID-19.Design/methodology/approachScopus database was searched to cull out academic papers published between March 2020 and June 6, 2022, using keywords; shopping behaviour, retailing, consumer behaviour, and retail channel choice along with COVID-19 (171 journals, 357 articles). Bibliometric analysis followed by selective content analysis was conducted.FindingsCOVID-19 was a black swan event that impacted consumers' psychology, leading to reversible and irreversible changes in retail consumer behaviour worldwide. Research on changes in consumer behaviour and consumption patterns has been mapped to the different stages of the COVID-19 lifecycle. Relevant research questions and potential theoretical lenses have been proposed for further studies.Originality/valueThis paper collates, classifies and organizes the extant research in retail from the onset of the COVID-19 pandemic. It identifies three retail consumption themes: short-term, long-term reversible and long-term irreversible changes. Research agenda related to the retailer and consumer behaviour is identified; for each of the three categories, facilitating the extraction of pertinent research questions for post-COVID-19 studies.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133884688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Why buy used? Motivators and barriers for re-commerce luxury fashion","authors":"Karun Tangri, Hongliang Yu","doi":"10.1108/ijrdm-10-2022-0417","DOIUrl":"https://doi.org/10.1108/ijrdm-10-2022-0417","url":null,"abstract":"PurposeThe sale of second-hand goods in the luxury fashion space continues to soar. However, existing literature on this segment is limited and the factors that draw consumers to this space are not well understood. This study aims to fill this gap and proposes a conceptual model demonstrating the linkage between the motivators and barriers toward re-commerce in the luxury fashion space and actual shopping behaviors.Design/methodology/approachA survey sample of USA second-hand luxury fashion shoppers was collected. Participants were asked questions about various motivators and barriers toward re-commerce, as well as the participants' attitudes and shopping behavior. The results were analyzed using SmartPLS structural equation modeling (SEM).FindingsEconomic reasons, originality and self-extension were found to be statistically significant motivators of attitudes toward re-commerce, while status consumption, nostalgia and ecological motivators were not. Superstitious beliefs were also found to be statistically significant motivators toward attitudes of re-commerce. Attitudes were also found to be a significant predictor of shopping behavior as measured by dollars spent and shopping frequency.Originality/valueThis study is among the first to propose a conceptual model depicting the relationship between motivators and barriers to actual shopping behavior in the second-hand luxury fashion space. Many of the motivators and barriers examined in this study are novel and have not been considered in prior research. Superstitious beliefs in particular have not been studied in the context of re-commerce.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128465775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rosario Huerta-Soto, Edwin Ramirez-Asis, John Tarazona-Jiménez, Laura Nivin-Vargas, Roger Norabuena-Figueroa, Magna Guzman-Avalos, Carla Reyes-Reyes
{"title":"Predictable inventory management within dairy supply chain operations","authors":"Rosario Huerta-Soto, Edwin Ramirez-Asis, John Tarazona-Jiménez, Laura Nivin-Vargas, Roger Norabuena-Figueroa, Magna Guzman-Avalos, Carla Reyes-Reyes","doi":"10.1108/ijrdm-01-2023-0051","DOIUrl":"https://doi.org/10.1108/ijrdm-01-2023-0051","url":null,"abstract":"PurposeWith the current wave of modernization in the dairy industry, the global dairy market has seen significant shifts. Making the most of inventory planning, machine learning (ML) maximizes the movement of commodities from one site to another. By facilitating waste reduction and quality improvement across numerous components, it reduces operational expenses. The focus of this study was to analyze existing dairy supply chain (DSC) optimization strategies and to look for ways in which DSC could be further improved. This study tends to enhance the operational excellence and continuous improvements of optimization strategies for DSC managementDesign/methodology/approachPreferred reporting items for systematic reviews and meta-analyses (PRISMA) standards for systematic reviews are served as inspiration for the study's methodology. The accepted protocol for reporting evidence in systematic reviews and meta-analyses is PRISMA. Health sciences associations and publications support the standards. For this study, the authors relied on descriptive statistics.FindingsAs a result of this modernization initiative, dairy sector has been able to boost operational efficiency by using cutting-edge optimization strategies. Historically, DSC researchers have relied on mathematical modeling tools, but recently authors have started using artificial intelligence (AI) and ML-based approaches. While mathematical modeling-based methods are still most often used, AI/ML-based methods are quickly becoming the preferred method. During the transit phase, cloud computing, shared databases and software actually transmit data to distributors, logistics companies and retailers. The company has developed comprehensive deployment, distribution and storage space selection methods as well as a supply chain road map.Practical implicationsMany sorts of environmental degradation, including large emissions of greenhouse gases that fuel climate change, are caused by the dairy industry. The industry not only harms the environment, but it also causes a great deal of animal suffering. Smaller farms struggle to make milk at the low prices that large farms, which are frequently supported by subsidies and other financial incentives, set.Originality/valueThis paper addresses a need in the dairy business by giving a primer on optimization methods and outlining how farmers and distributors may increase the efficiency of dairy processing facilities. The majority of the studies just briefly mentioned supply chain optimization.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129074461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of legal framework solutions to protect retail consumers","authors":"Xiu-Quan Ge","doi":"10.1108/ijrdm-02-2023-0055","DOIUrl":"https://doi.org/10.1108/ijrdm-02-2023-0055","url":null,"abstract":"PurposeThis article analyses the existing retail and distribution legal framework in which Internet companies operate, focusing on data breaches and other issues of relevance to these companies. In order to identify who should be responsible for the largest share of improving people's quality of life, this study takes into account the perspectives of both consumers and businesses (or service provider). The author states that where there is a high probability of a security or privacy breach and the customer suffers moderate to severe damage, the burden of proof may shift to the corporation. However, the customer's obligation is conditioned by factors such as the customer's risk tolerance, the customer's losses and the efficiency of the security investment.Design/methodology/approachThe author suggests that the decentralized nature of blockchain, information sharing, immutability and smart contracting capabilities have the potential to disrupt established business models and social norms. Challenges related to trust, customs oversight and payments are discussed, as well as the process of creating the framework for electronic commerce. As part of this research, the author has taken into consideration the increasing popularity of Internet shopping.FindingsThe author demonstrates that due to the worldwide reach of the internet and the fast advancement of computer technology, the economies of the globe have grown increasingly linked. Even though e-commerce has been growing rapidly in recent years due to innovations in both technology and international retail and distribution forms, it still confronts a number of challenges.Research limitations/implicationsIn e-commerce that makes use of blockchain technology, there are significant costs associated with transferring data formats, a lack of consensus and limited emissivity in the flow of law and information. Reduced costs and associated negative externalities would be tremendously beneficial for both private enterprise and forward-thinking public policy.Practical implicationsThis paper examines the potential liability concerns that may arise in the context of electronic transactions should a breach of security or privacy occur, as the author shows from a practical standpoint. Computers, mobile devices, tablets, sensors, smart meters and even autos are just some of the many channels via which data may be sent. It is conceivable for data flows in e-commerce, cloud and the Internet of Things to follow a regular pattern. This may endanger the confidentiality or security of the data. These have evolved into a significant barrier that web stores must overcome.Originality/valueThe author argues that resolving disputes related to the processing of electronic transactions is crucial to the growth of e-commerce businesses since customer happiness is directly correlated with business success.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131067451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Measuring consumer perceptions of home-delivery convenience – the case of cargo bikes","authors":"J. Pelet, Basma Taieb, Rami Alkhudary","doi":"10.1108/ijrdm-11-2022-0483","DOIUrl":"https://doi.org/10.1108/ijrdm-11-2022-0483","url":null,"abstract":"PurposeDespite the increasing use of home delivery (HD) in e-commerce, no studies have explicitly examined consumer perceptions of the convenience of the last-mile delivery of goods by cargo bike (CB). Therefore, this study aims to identify the dimensions of HD convenience and to develop a reliable and valid measurement tool, namely the Home-Delivery Convenience via Cargo Bike (HDCCB) scale.Design/methodology/approachThe methodology of this scale development study is premised on a review of the existing literature, which identifies differences in consumer perceptions of the convenience of services. The authors conducted semi-structured interviews with 10 online consumers and validated the content with 3 experts on marketing in the retail and services sectors in order to develop the items for the scale. Thereafter, the authors identified the main dimensions through an exploratory factor analysis that the authors applied to an online survey with 116 respondents. Finally, the scale was validated through a confirmatory factor analysis of an online survey with 300 respondents.FindingsFollowing the original work of Brown (1990), the authors define consumer perceptions of HD convenience as a multidimensional construct and measure each facet of its four dimensions, which are time, use, execution and acquisition. E-retailers and last-mile logistics providers could use the authors' proposed measurement tool to assess consumer perceptions of the convenience of HD. That assessment could generate a competitive advantage.Originality/valueThis study is original as the study deepens the existing understanding of consumer perceptions of the convenience of HD by CB in last-mile logistics. This study also develops a multidimensional measure that is based on an empirical study.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124470217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital transformation of supply chain management in retail and e-commerce","authors":"Shuanglei Gong","doi":"10.1108/ijrdm-02-2023-0076","DOIUrl":"https://doi.org/10.1108/ijrdm-02-2023-0076","url":null,"abstract":"PurposeThe purpose of studying digitization transformation of the supply chain is to understand how digital technologies and processes are changing the way supply chains operate and to identify the opportunities and challenges associated with this transformation. Studying digitization transformation of the supply chain is important because it can help global businesses in identifying the best practices in supply chain management (SCM) systems and enhance supply chain performance. Hence, this research study is contributing in revealing the outcomes of digital inclusiveness in overall SCM for the growth of retail and e-commerce based platforms.Design/methodology/approachThis research is using both descriptive and explanatory research designs to provide a comprehensive understanding of the problems in SCM. Descriptive research provides a detailed description of the characteristics of the population under study, while explanatory research identifies the causal relationships between the variables. Descriptive research has helped us to develop hypotheses about the relationships between variables that can be tested using explanatory research. Explanatory research has been used to validate the findings of descriptive research. By using both descriptive and explanatory research designs, our research design has increased the generalizability of our findings.FindingsAccording to this study, businesses intend to change their supply chain strategies after the wake of competitive era to make them more robust, sustainable and collaborative with suppliers, customers and stakeholders by investing more in SCM technology like Blockchain, AI, analytics, robotic process automation and data control centers. This study evaluates the impact of digitization on supply chain systems. This includes assessing the benefits of digitization and identifying the factors that contribute to successful implementation. This research is studying the role of data analytics in SCM and how it can be leveraged to improve efficiency, reduce costs and increase transparency.Research limitations/implicationsThe study highlights the importance of adopting digitization in supply chain systems to improve supply chain robustness, sustainability and collaboration with stakeholders. This study's emphasis on data analytics in SCM presents an opportunity for businesses to gain insights into their supply chain systems and make data-driven decisions. This can enhance efficiency, reduce costs and improve overall supply chain performance. The study's focus on SCM technology and data analytics may overlook other factors that contribute to successful SCM, such as organizational culture, human resources and supply chain governance.Originality/valueThis study will complement to the existing body of information, management theory and practice and will benefit all. The research work is original and can be implemented worldwide to promote digitization in SCM for smooth transactions in the entire chain of wholes","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129224503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of showrooming and price matching strategy to combat showrooming under different costs","authors":"Yiwei Su, Mingyu Tian","doi":"10.1108/ijrdm-06-2022-0182","DOIUrl":"https://doi.org/10.1108/ijrdm-06-2022-0182","url":null,"abstract":"PurposeIn this paper, the authors explore the consequences of showrooming and price matching strategy to combat showrooming under the consideration that brick-and-mortar (BM) stores and online retailers hold different costs.Design/methodology/approachThe authors use a duopoly model to analyze the impact of showrooming behavior on competition between a BM store and an online retailer with different types of customers and different costs. Then, they consider the price matching strategy that a BM store could employ to combat showrooming and explore the effect of such a strategy.FindingsShowrooming behavior is detrimental to the profit of the BM store, and the online retailer suffers a loss of their profit unless the relative cost of the BM store is high and only part of the customers exhibit showrooming behavior. As the fraction of customers who seek price matching increases, profits of both the BM store and the online retailer initially decrease and then may increase, even if there is no showrooming.Originality/valueUnlike existing studies that ignore different costs between online and offline retailers, the authors set different costs between the BM store and the online retailer to consider the effects of showrooming and price matching strategy.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127610737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sarah Amsl, I. Watson, Christoph Teller, Steve Wood
{"title":"Product information failures on websites and their impact on mobile shopping behaviour","authors":"Sarah Amsl, I. Watson, Christoph Teller, Steve Wood","doi":"10.1108/ijrdm-11-2022-0429","DOIUrl":"https://doi.org/10.1108/ijrdm-11-2022-0429","url":null,"abstract":"PurposeInaccurate product information on retail websites lead to dissatisfied customers and profit losses. Yet, the effects of product information failures (PIFs) remain under-explored, with the mobile commerce channel commonly overlooked. This paper aims (1) to investigate the negative effects of PIFs on shoppers' attitudes and behaviours in a mobile context. The authors further (2) evaluate the impacts of the cause and duration of a PIF, changes of expectations towards the retailer after a PIF occurred and how previous mobile shopping experience in general decreases the effects of PIFs.Design/methodology/approachThe authors conducted a scenario-based experiment with a one-factorial between-subjects design. The six most common PIFs of an international leading online fashion retailer are operationalized and tested against a control group. The final sample consists out of 758 mobile shoppers from the UK.FindingsThe results demonstrate that the perceived severity of PIFs based on showing customers incorrect information is higher when key information is lacking. Further, when the cause of a PIF is attributed to the retailer, it results in higher recovery expectations towards them. The results also reveal that respondents who have shopped mobile before perceive PIFs as less severe than inexperienced ones.Originality/valueThis research expands the online service failure literature by examining PIFs and its effects in the specific context of mobile commerce. The authors also provide recommendations for a better management of PIFs like the incorporation of PIFs information into reporting packs.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127405349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The online flow and its influence on awe experience: an AI-enabled e-tail service exploration","authors":"A. Khare, Pradeep Kautish, Anshuman Khare","doi":"10.1108/ijrdm-07-2022-0265","DOIUrl":"https://doi.org/10.1108/ijrdm-07-2022-0265","url":null,"abstract":"PurposeThe study applied the stimulus–organism–response (S–O–R) framework to investigate the influence of flow elements (e.g. perceived control, concentration and cognitive enjoyment) on artificial intelligence (AI)-enabled e-tail services in evoking awe experience in online fashion apparel context.Design/methodology/approachData of 739 active users of online fashion retail shoppers were collected using Amazon Mechanical Turk (MTurk). Partial least square-structural equation modeling was used for analysis.FindingsThis study suggested the relevance of AI-enabled services in evoking flow and stimulating the customers' awe experience in online fashion shopping.Practical implicationsThe use of AI could help online fashion retailers to improve the experiential elements by using stimuli that evoke feelings of vastness, novelty and mysticism.Originality/valueThe study offers insights about the relevance and applicability of AI in enhancing the flow elements and awe experience on online fashion apparel shopping in an emerging economy.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125049122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}