M. S. Kader, Md Rashaduzzaman, Xiao Huang, Seeun Kim
{"title":"Influencing factors toward e-shoppers' adoption of green last-mile delivery","authors":"M. S. Kader, Md Rashaduzzaman, Xiao Huang, Seeun Kim","doi":"10.1108/ijrdm-10-2021-0480","DOIUrl":"https://doi.org/10.1108/ijrdm-10-2021-0480","url":null,"abstract":"PurposeE-commerce continues to experience unprecedented growth, but a lack of understanding of socio-behavioral aspects of green last-mile delivery solutions is conflicting with e-commerce and shipping companies' climate-related pledges to e-shoppers. This study seeks to correct for research deficiencies in the e-commerce context by determining how e-shoppers' adoption of green last-mile delivery might be influenced by socio-behavioral factors, personality traits; and e-shopping motivations.Design/methodology/approachTo test the hypotheses, this study collected data from 319 US adults enrolled in an online panel survey and conducted hierarchical regression analyses after controlling for demographic variables.FindingsResults showed that socio-behavioral variables (attitude, subjective norms and perceived behavior control) contributed 60.3% of the unique variance in explaining purchase intention via green delivery (PIGD). Notably, e-shopping motivations derived from utilitarian features (convenience and energy efficiency) and experiential features (e-shopping adventure) emerged as significant predictors of PIGD. Although personality traits (conscientiousness and openness) significantly predicted PIGD in the regression model, the individual effect of openness was not significant. Further, demographic subgroups, including gender, education and income level revealed significant outcomes, while age and ethnicity exhibited no significant group differences with the above-mentioned variables.Practical implicationsThe study findings would provide online retailers and marketers with in-depth insight on how green marketing initiatives can increase responsible consumers' intention to purchase via green delivery.Originality/valueThis is a one-of-a-kind effort that integrates and tests e-shoppers' socio-behavioral factors, e-shopping motivations and personality traits into a single model.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123325877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Engaging with omnichannel brands: the role of consumer empowerment","authors":"Omar S. Itani, S. Loureiro, Z. Ramadan","doi":"10.1108/ijrdm-02-2022-0044","DOIUrl":"https://doi.org/10.1108/ijrdm-02-2022-0044","url":null,"abstract":"PurposeThis study aims to integrate brand and retailer levels variables to examine the direct and indirect relationships between omnichannel retailing and consumer engagement.Design/methodology/approachSurvey data are collected from a sample consumers of different omnichannel retailing brands operating in the skin care industry. Partial least squares structural equation modeling is utilized.FindingsThe study finds brand channels' integrated interactions (process and content consistency) to increase consumer brand engagement. Findings show retailer consumer empowerment to intensify the impact of omnichannel retailing on consumer engagement. Results also show brand channels' integrated interactions to increase consumer brand familiarity, which mediates the effect of omnichannel retailing on consumer engagement.Originality/valueThis study suggests that integrating brand- and retailer-level variables is vital to understand the effect of omnichannel retailing on consumer engagement. The study concludes that for successful omnichannel strategy, collaboration between brands and retailers is imperative.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122389526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Silva, Roberta De Cicco, Božidar Vlačić, Maher Georges Elmashhara
{"title":"Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience","authors":"S. Silva, Roberta De Cicco, Božidar Vlačić, Maher Georges Elmashhara","doi":"10.1108/ijrdm-05-2022-0163","DOIUrl":"https://doi.org/10.1108/ijrdm-05-2022-0163","url":null,"abstract":"PurposeChatbots represent an undeniable player between online retailers and customers as they boost operational efficiency and bring cost savings to businesses while offering convenience for customers in terms of timing and immediacy. However, as chatbots represent a new-born online touchpoint in retailing, especially when it comes to online pre-purchase and purchase experience, this study examines whether and how effort expectation, facilitating condition, performance expectancy, social influence, trust, perceived risk and flow affect consumers' intention to use chatbots for online shopping. The purpose of this paper is to address this issue.Design/methodology/approachA total of 226 respondents participated in an online survey. Participants were asked to try a new online service and interact with a chatbot designed using Chatfuel, a platform within the Facebook Messenger setting. Structural equation modelling was used to test the proposed research model regarding the intention to use chatbots.FindingsThis study discusses the importance of offering useful and trustworthy conversational agents for online shopping and argues and explains the insignificant paths amongst other studied factors and intention to use chatbots concluding with the need to explore more drivers for such contemporary technologies. Moreover, the findings indicate that trust turns out to be an important predictor of behavioural intention towards chatbots, in addition to its role in mitigating perceived risk and enhancing flow experience.Originality/valueGiven the lack of empirical evidence related to chatbots applied for business purposes, this paper fills a gap in this research field and provides a deeper understanding of what leverages consumers' intention to use chatbots for online shopping.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122365420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Repurchase intention in a physical store: moderated mediating role of electronic word-of-mouth","authors":"S. Liao, D. Hu, Yiwen Fang","doi":"10.1108/ijrdm-04-2022-0122","DOIUrl":"https://doi.org/10.1108/ijrdm-04-2022-0122","url":null,"abstract":"PurposeIn physical stores, consumer repurchase is the primary goal of retail operators. This includes many aspects of consumers' perceived value of a store, including images of goods, services, brands, atmosphere etc. Thus, repurchase intention in a physical store is a critical research issue to the retailer.Design/methodology/approachThis study took Taiwan Chunghwa Telecom's 3C electronic channel stores as the research object to investigate Taiwanese consumers' repurchase intentions for communication service and 3C products in this chain's physical stores. This study aimed to investigate the mediating role of perceived value (PV) between consumers' channel brand image (CBI) and store image (SI) on repurchase intention (RI). It further examined how the moderated mediating role of electronic word-of-mouth (EWOM) strengthens the influence of consumers' channel brand and store image on repurchase intention through perceived value.FindingsThe research results found that perceived value played a fully mediating role and electronic word-of-mouth is the moderating role on the proposed theoretical model by investigating two moderated mediation models.Originality/valueThis study considered that CBI represents commodity value and SI is the overall satisfaction obtained from consumer services. Thus, both channel brand and SI are active decision variables for consumers to purchase and repurchase in a physical store. For the moderated mediating role of EWOM, this study found that the indirect effect of both CBI and SI on RI through PV is stronger at low degree of EWOM than at high degrees of EWOM.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132072745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic","authors":"Rambabu Lavuri, Deepakshi Jaiswal, Park Thaichon","doi":"10.1108/ijrdm-01-2022-0010","DOIUrl":"https://doi.org/10.1108/ijrdm-01-2022-0010","url":null,"abstract":"PurposeThe present study operationalizes and tests the impact of extrinsic (store environment, promotional activities) and intrinsic (hedonism, materialism) variables on impulsive buying during the COVID-19 period. It also considers the dual-factor approach (panic and impulsive buying tendency) using the “Stimulus-Organism-Response” approach and “Dual-Factor Theory”.Design/methodology/approachPurposive sampling was used to obtain data from 362 responses from retail shoppers and analyzed by path analysis. The moderation of novel constructs (scarcity and COVID-19 pandemic) examines the backdrop of retail impulse shopping.FindingsThe store environment has a detrimental effect on panic and impulsive buying. Promotional activities have a beneficial effect on impulsive buying tendency. Similarly, hedonism and materialism have a substantial positive effect on panic and impulsive buying tendencies. Between stimulus (intrinsic and extrinsic) and response variables, organism factors (panic and impulsive buying inclinations) influenced positively (impulsive buying); in terms of moderation, scarcity and the COVID-19 pandemic exhibit substantial moderation between organism and response.Originality/valueThe results contribute substantially to the existing domain of customers’ panic and impulsive purchasing behavior for the scarcity of essential items during the COVID-19 epidemic. Research in this field is limited, varied and inconclusive. New insights were obtained as this research blends the “Stimulus-Organism-Response” and Dual factor theories.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"178 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133888243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A qualitative comparative study of Japanese fashion brands via profiling young shoppers","authors":"M. Miao, Hideho Numata, K. Ikeda","doi":"10.1108/ijrdm-09-2021-0418","DOIUrl":"https://doi.org/10.1108/ijrdm-09-2021-0418","url":null,"abstract":"PurposeThis study adopts complexity theory to explore behavioural brand loyalty (BBL) development by investigating brand perceptional components and loyalty programs (LPs) in the Japanese fashion market through a qualitative comparative study. The authors address two research questions: (1) Under the potential influence of the COVID-19 pandemic, do brand perceptions and LPs contribute to young generation's BBL toward three types of brands with different scales of store numbers and prices? (2) If so, under what conditions do these factors positively influence BBL?Design/methodology/approachThis study considers the effects of complex factors and conditions on BBL formation by testing the asymmetric relationships that exist among brand perceptions, LPs, and BBL via fuzzy-set qualitative comparative analysis (fsQCA). The authors surveyed 751 Japanese consumers (aged 18–25 years) who had chosen 26 Japanese fashion brands as their favourites and participated in the LPs of those brands. The use of fsQCA supplements the existing research by explaining how causal variables affect BBL both positively and negatively.FindingsThe results (1) present multiple causal solutions in predicting high BBL by profiling young shoppers based on their psychological and behavioural characteristics; (2) show how causal factors and consumer characteristics work differently when developing BBL for different types of brands. The findings established that brand perceptions and LPs could affect BBL positively and negatively, depending on the characteristics of fashion brands and shoppers.Originality/valueThis study offers theoretical and practical implications in two main aspects: (1) the authors adopted a mixed methodology with quantitative and qualitative analysis to propose an integrated model that connects perceptional brand loyalty and LPs with BBL, based on three types of Japanese fashion brands; (2) the results offer multiple solutions for predicting the high level of BBL by profiling shoppers' characteristics, considering the impacts of the COVID-19 pandemic.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116340374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Service quality and store design in retail competitiveness","authors":"S. Faria, João M. S. Carvalho, V. Vale","doi":"10.1108/ijrdm-01-2022-0005","DOIUrl":"https://doi.org/10.1108/ijrdm-01-2022-0005","url":null,"abstract":"PurposeThis paper aims to analyse the importance of service quality and store design as critical variables to promote differentiation and make consumers feel satisfied and committed to a retail brand. Retailers usually undervalue the store design as an element of the strategic mix. However, it may be one of the critical elements to increase retailers’ competitive advantages.Design/methodology/approachThis exploratory study was based on 349 valid responses to a questionnaire online through a snowball sampling approach analysed with structural equation modelling.FindingsThe results confirmed that customers’ service quality positively impacts their satisfaction and commitment to the retail brands. However, store design moderates the relationship between customer satisfaction and commitment. The consumers with a higher appreciation for store design presented a lower impact of satisfaction on their commitment to the retail brand. This result shows that a significant part of their satisfaction includes store design appreciation.Research limitations/implicationsThis exploratory study was restricted to the Portuguese market, and the sample resulted from a convenience snowball approach.Practical implicationsThe retailers should consider store design as an essential variable in their marketing plans to have satisfied and committed customers and be more competitive.Originality/valueResearch on consumers’ behaviour in the retail sector, including the assessment of store design, presents a great potential within the framework of consumer–brand relationship theory, but it is still under-researched. The new model presented highlights the role of store design as a moderator variable.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124587160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Negative eWOM and perceived credibility: a potent mix in consumer relationships","authors":"E. Izogo, C. Jayawardhena, Heikki Karjaluoto","doi":"10.1108/ijrdm-01-2022-0039","DOIUrl":"https://doi.org/10.1108/ijrdm-01-2022-0039","url":null,"abstract":"PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The authors also show that positive and negative perceptual experiences are asymmetric.Research limitations/implicationsFirst, the online shopping experiences described in the experimental scenarios were generic and did not refer to any particular product/service. Thus, calibrating products and services into categories, and studying how product type differences impact online shopping experiences warrant further research.Practical implicationsFrom a practical perspective, the authors demonstrate that not only does enhancing consumer–firm relationship quality demand meticulous integration of consumers' website and social media experiences but also in positive vs negative perception scenarios, RQ wane as review frequency increases.Originality/valueThe authors contribute significant insight into the existing literature by specifically adopting the premise that consumers' previous online shopping experience(s) will influence how credibly they will perceive negative online WOM posted on social media.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117137951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Potential determinants of consumers' intention to purchase 3D printed fashion products","authors":"Jewon Lyu, Kim H. Y. Hahn, Hyun-Joo Lee","doi":"10.1108/ijrdm-09-2021-0437","DOIUrl":"https://doi.org/10.1108/ijrdm-09-2021-0437","url":null,"abstract":"PurposeFashion products such as clothes, accessories, bags and footwear created using 3D printed technology are referred to as 3D printed fashion (3DPF) products. This study investigates consumers' motivation to purchase 3DPF products. In particular, this study adopts a multi-dimensional approach to explore the effects of personality-related traits such as innate, domain-specific and actualized innovativeness, as well as examine the effects of perceptions toward 3D printing technology (3DPT) (i.e. perceived security risk, performance expectancy). Based on the concepts of consumer innovativeness and the Unified Theory of Acceptance and Use of Technology (UTAUT), the authors expect the effects of consumers' innovativeness and perception of 3DPT and confirm its significant effects on a positive attitude toward 3DPF products and future purchase intention of 3DPF products.Design/methodology/approachA quantitative research design (i.e. survey) is utilized to examine the suggested relationships and application of existing theory in this study. All measurement items are adapted from previous literature and use a Likert-scale. The authors examined a total of 326 responses using a series of statistical analyses, including descriptive statistics, structural equation modeling and conditional process modeling.FindingsThe results of this study confirmed that innate and domain-specific innovativeness are critical antecedents of creating a positive attitude toward using 3DPF products through perceptions toward 3DPT. In addition, 3DPF innovativeness, as actualized innovativeness, was validated to strengthen the relationship between personal innovativeness and attitude, providing evidence that innovation-related traits can predict behaviors. Interestingly, technological innovativeness was not found to be a predictor of perceived security risk. It may be due that 3DPF products are still novel to consumers.Research limitations/implicationsThe study participants were people who were interested in technology, not consumers who had prior experience with using 3DPF products. Future studies are encouraged to include consumers who have actually purchased or used 3DPF products.Practical implicationsThe findings of this study indicate that consumers' use of new technology is determined by personality and interest in specific product categories. Practitioners may use this information to segment/target consumer groups to introduce a new/unfamiliar product.Originality/valueThe findings of this study contribute to the existing literature on consumer adoption of innovation by combining two approaches, the hierarchy of consumer innovativeness and the UTAUT, in the context of advanced technology adoption behavior.","PeriodicalId":241946,"journal":{"name":"International Journal of Retail & Distribution Management","volume":"7 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128782845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}