Journal of Business & Retail Management Research最新文献

{"title":"The impact of enterprise risk management on institutional performance in Jordanian public shareholding companies","authors":"Mohammad Altanashat, Maged al Dubai, Sadun Alhety","doi":"10.24052/jbrmr/v13is03/art-23","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is03/art-23","url":null,"abstract":"This study examined the impact of Enterprise Risk Management (ERM) on institutional performance of public shareholding companies in Jordan based on COSO (2004) ERM Integrated Framework. Questionnaire survey was adopted as the research methodology for this study, and a total of 313 questionnaires were successfully collected. The obtained data was analyzed by Structural Equation Modeling Tool (Smart-PLS), and based on the analysis, implementation of ERM was found to have a significant influence on institutional performance. From the finding’s analysis, it was revealed that enterprise risk management framework had a role in improving the performance of extraction companies in Jordan. The analysis also highlighted that the increase of enterprise risk management framework implementation will increase the performance of the extraction companies in Jordan. Furthermore, all the independent variables (Internal Environment, Event Identification, Risk Assessment, Risk Response, Control Activities, Information and Communication, and Monitoring) are significant predictors, except for objective setting. These variables statistically and significantly predicted performance of extraction companies in Jordan. The findings from this study enable organizations to better understand the status of their ERM implementation and assist them in identifying areas of improvement, with regards to the processes within each ERM elements. Corresponding author: Mohammad Altanashat Email addresses for the corresponding author: altanashat.mohammad@yahoo.com First submission received: 5th May 2018 Revised submission received: 20th July 2018 Accepted: 8th August 2018 Introduction A variety of risks confronts organizations today. Forces such as globalization, regulatory uncertainty, competition and technology add complexity to the business environment, thereby imposing additional risks on the economic entity, and ultimately, decreasing shareholder value. Given these risk factors and others, managers have to achieve a more holistic orientation towards risk management and stronger governance in their organizations (Shannak, 2010). In order to be able to face the complex internal and external challenges of the modern world, a firm's investment in an Enterprise Risk Management (ERM) program is no longer a matter of choice, but of necessity. Poor risk management is found to be a major contributor to the credit crisis, and consequently an increasing number of shareholders, Boards of Directors (BOD) and rating agencies are taking a serious view of and analytical approach to adopting risk management (Shoter, 2016). The word enterprise for Enterprise Risk Management (ERM) clearly shows a different meaning than traditional Risk Management. Enterprise means to integrate or aggregate all types of risks, using integrated tools and techniques to mitigate the risks and to communicate across business lines or level compared to Traditional Risk Management (Izah, Tahir, Ahmad, 2011). In recent years, ","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"163 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116371080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of social media marketing on brand equity - A perspective of the telecommunication industry in Ghana","authors":"G. Amoako, Bernard K. Okpattah, E. Arthur","doi":"10.24052/jbrmr/v13is03/art-11","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is03/art-11","url":null,"abstract":"Purpose As the digital version of word-of-mouth, social media represents the materialization, storage, and retrieval of word-of-mouth content online. The study examined the social media marketing activities of Vodafone and MTN Ghana’s Facebook pages and the objectives set for this purpose were to determine whether social media marketing activities enhance brand equity, identify the kind of social media marketing activities that enhance brand equity and investigate the effects of social media marketing on brand equity. Design/Methodology The study used 203 valid responses out of 300 questionnaires that were distributed. The study used the quantitative research method; and the quantitative data was analysed using the PLS approach of the Structural Equation Model (SEM). Results/Findings Results showed that social media marketing contributed more to the brand association, loyalty and perceived quality dimensions on brand equity. Practical Implications Individually, the Facebook interaction activities assessed in the study proved relevant in attaining brand equity at MTN and Vodafone Ghana. Whilst picture interaction with consumers generated significant improvements in all dimensions of brand equity; liking a brand’s page is only a significant contributor to brand awareness and association with video interaction also contributing significantly only to brand loyalty and perceived quality. This goes to show that the social media marketing activities should not be pursued in isolation, but should be done so together to obtain optimum benefits Originality – The presence of social media is exploding in Ghana however there is little to show for whether this presence actually generates any form of return on investment or brand equity. The study is original since it revealed that there is a positive and significant relationship between social media marketing activities and brand equity. The study recommends that marketing or brand managers should concentrate their efforts largely on brand loyalty, which has high importance in the construct of brand equity, and will further contribute positively to the organization’s brand equity. Corresponding author: George K Amoako Email addresses for the corresponding author: gamoako@central.edu.gh First submission received: 2nd March 2018 Revised submission received: 30th June 2018 Accepted: 25th September 2018 1.0 Introduction The advent of social media has created a new digital space and grid of connections that enable brands and consumers to communicate without restrictions in time, place and medium. Generally, social media is a collection of online social platforms that enable users to share information, ideas and interests and to interact via the internet or mobile systems such as smartphones (Ates, 2013; Neti, 2011; Richter & Koch, 2007). The online social platforms include chat rooms, discussion forums, location services, social networking, social guides, social bookmarking, social status networks, weblogs, blogs, ","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"191 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120900720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Environmental Management Practices and Sustainability of Multinational Companies in South-South, Nigeria","authors":"Obamen Joseph, O. Solomon, O. C. O. Gabriel, J. Eluka","doi":"10.24052/JBRMR/V13IS03/ART-16","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-16","url":null,"abstract":"","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130263665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Measuring online consumer behavior: scale development & validation","authors":"Zaid Ahmad Ansari","doi":"10.24052/JBRMR/V13IS03/ART-20","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-20","url":null,"abstract":"The purpose of this paper is to measure online consumer behavior in Saudi Arabian context. The study has identified 7 factors like Web Atmosphere, E-Retailors Image, attitude, Trust, Situational factors, social factors and cultural factors which have a significant influence on the online consumer behavior. These seven factors have been measured using 35 statements. The scale developed has shown strong internal consistency, reliability and has remained consistent across different samples. The findings have revealed that web atmosphere is one of the most dominant factors along with the E-Retailors image and cultural factor have emerged out to be least significant factor. The main contribution of this study lies in validating a divergent scale measuring online consumer behavior. The findings of this study have important implications both for the academia and practitioners. The limitations and directions for future research are also discussed. Corresponding author: Zaid Ahmad Ansari Email address for corresponding author: drzaidansari@gmail.com First submission received: 1st May 2018 Revised submission received: 5th July 2018 Accepted: 12th August 2018 Introduction Saudi Arabia is a country which is unusual in every possible way imaginable. A country where majority of the people like to go out for shopping in humongous and giant air-conditioned malls. People like to pay in cash and therefore postal codes are hardly used. This makes building online retail business presence much more difficult and complicated than any other country in the world. With the entry of American E-commerce giant, ‘Amazon’ and local players like ‘Souq’ and ‘Noon.com’ things are expected to take a U-turn pretty soon because E-commerce gives information and communication not only to businesses but to consumers as well (Maghrabi & Dennis, 2011). According to the recent data from Reuters the online sales in Saudi Arabia is expected to surge to $13.9 billion by 2021 from $8.7 billion in 2017. The research on E-commerce has seen quite a surge over the last decade. The research on online consumer behavior has appeared in some of the prominent journals of management, marketing, information technology and even phycology. A close introspection of the previous research which has appeared in these journals highlights that researchers have drawn theories from classical consumer behavior research like behavioral learning (skinner,1938), personality research (Folkes, 1988), information processing (Bettman, 1979) and attitude models (Fishbein, 1975). Although, I acknowledge that the application is not that straightforward as simply borrowing the theories because significant differences exist between online and offline behaviors of the consumers. Despite the surge in academic and non-academic literature in studying online consumer behavior, there is still dearth of studies which have attempted to integrate research findings across studies from a theoretical marketing and consumer behavior pers","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132047360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Does moral evaluation mediate the relationship between cognitive moral development and reduced audit quality behavior?","authors":"Pupung Purnamasari","doi":"10.24052/JBRMR/V13IS03/ART-18","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-18","url":null,"abstract":"The purpose of this study is to investigate whether cognitive moral development and moral evaluation factors impact an auditor’s decision to engage in reduced audit quality behaviors. A total of 289 auditors participated in the survey. The Defining Issues Test (DIT) and Multidimensional Ethics Scale Revision (MES-R1) were used to measure cognitive moral development and moral evaluation. The results show that cognitive moral development and moral evaluation have a direct influence on reduced audit quality behavior. The study results also show that moral evaluation (deontology and teleology) mediates the relationship between cognitive moral development and reduced audit quality behavior. The study results have significant implications for accounting organizations and regulators concerning the effect of cognitive moral development and moral evaluation in preventing the negative impact of reduced audit quality behaviors, such as premature sign-off. Corresponding author: Pupung Purnamasari Email addresses for the corresponding author: purnamasariunisba@gmail.com First submission received: 6th April 2018 Revised submission received: 1st July 2018 Accepted: 18th July 2018","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"512 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115345261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The effect of using balanced scorecard (BSC) on reducing production costs in the Jordanian industrial companies","authors":"Ashraf Bataineh, Ziyad Shwiyat, A. Alrjoub","doi":"10.24052/jbrmr/v13is03/art-17","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is03/art-17","url":null,"abstract":"The study aims to measure the effect of using balanced scorecard (BSC); with its different perspectives on reducing production costs in the Jordanian industrial companies. The study depends on the questionnaire which was addressed to the financial managers, accounting department heads, managerial and costs accountants. The study sample contained (171) employees working in the Jordanian industrial companies. It used the descriptive, analytical, and also the regression analysis methods. The study results showed a significant effect of using the following BSC perspectives (financial perspective, customers' perspective, internal processes perspective, and learning and growth perspective) on reducing production costs in the Jordanian industrial companies. The study recommended that industrial companies should keep paces with the rapid changes taking place in the manufacturing environment, and continuously encourage those companies to innovate their employees. Corresponding author: Ashraf Bataineh Email addresses for the corresponding author: bataineh_ashraf@bau.edu.jo First submission received: 6th April 2018 Revised submission received: 2nd July 2018 Accepted: 20th July 2018","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127807379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefullness and the intention to adopt online banking in Malaysia","authors":"S. S. Abdullah, H. Hilman, Rajoo Ramanchandram, abdullahi hassan gorundutse, N. Yunus","doi":"10.24052/jbrmr/v13is03/art-12","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is03/art-12","url":null,"abstract":"Strategy is an important element in enhancing management competitiveness which directly influences firm performance. Therefore, contemporary business environments which are driven by technology require urgent and sustained attention by firms seeking to enhance their competitiveness. Simply put, technology is \u0000the tool through which a firm’s strategy is achieved. Online banking is an example of a technology driven business environment. It is therefore important for the banks who offer this service to understand that the strategy they adopt influences the uptake of the service being offered. The level of adoption of online banking is an indication of the success of the strategy that has been adopted by banks. Consumer perception of the service has a strong influence on its actual usage. This study has used the perceived usefulness (PU) and behavioural \u0000intention to adopt (ADO) construct from the technology adoption model and the e-strategy construct to study online banking adoption in Malaysia. The moderation effect of e-strategy on the relationship between PU and ADO was examined. To achieve this, a random sampling of urban residents in the cities Ipoh, Georgetown, \u0000Alor Setar and Kangar in Malaysia was used. A total of 2560 questionnaires were distributed but only 360 usable questionnaires were received. The analysis was conducted by using SPSS 24 and Hayes SPSS process macro. From the analysis that was conducted it was found that e-strategy had a positively significant moderating effect on the perceived usefulness of adopting online banking by the consumer. The study found that e-strategy had a stronger effect on PU when applied effectively by banks. The study therefore confirms the hypothesis that the element of strategy influences online banking adoption rates in Malaysia.","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132246980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How customer relationship management, perceived risk, perceived service quality, and passenger trust affect a full-service airline’s passenger satisfaction","authors":"suchat lainamngern, S. Sawmong","doi":"10.24052/JBRMR/V13IS03/ART-15","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-15","url":null,"abstract":"In 2017, global international tourist arrivals set a new record of 1.32 billion individuals. From this, Thailand moved into the 10th spot with 35.4 million visitors, and US$57.5 billion in tourism earnings, which represented 12% of Thailand’s GDP. Therefore, given the critical nature of tourism to Thailand’s economy and the national carrier’s role, the authors sought to investigate how customer relationship management (CRM), perceived risk (PR), perceived service quality, and passenger trust (PT) affected Thai Airways’ passenger satisfaction (PS). The research tool developed for the survey consisted of a questionnaire which used a seven-level, Likert type agreement scale for 34 items in Part 2. The study also conducted both a confirmatory factor analysis (CFA) and a structural equation model (SEM) to analyze the sample of 565 Thai Airways’ passengers. A latent variable path analysis was performed using LISREL 9.1 software, with the models found to be consistent with empirical data. The causal factors in the model had both a positive and negative influence on Thai Airways passenger satisfaction (PS), which can be explained by 14% of the variance (R2). The four variables ranked in importance included customer relationship management (CRM), perceived risk (PR), passenger trust (PT), and perceived service quality (PSQ), which had a total value of 1.00, -0.35, 0.20 and 0.11, respectively. Corresponding author: Suchat Lainamngern Email addresses for the corresponding author: suchat.numngern@gmail.com First submission received: 1st September 2018 Revised submission received: 5th October 2018 Accepted: 29th October 2018 1.0. Introduction Due to fast-paced economic growth within the Asian ‘tiger economies’, there has been a knock-on effect and surge in air travel demand. Despite unfavorable external shocks such as natural disasters, war, and terrorism (Hogan, 2017), economic turbulence, and fuel price increases, the global air travel industry has grown at a compound annual growth rate [CAGR] over 10 years of 5.5%. In 2017 alone, global revenue per passenger kilometer rose 7.6% over 2016, and international passenger traffic increased 7.9%, capacity rose 6.4%, and load factors climbed to 80.6%. Additionally, according to the United Nations World Tourism Organization [UNWTO], global international tourist arrivals rose to a record of 1.32 billion. From this, Thailand moved into the 10th spot, with 35.4 million visitors, and US$57.5 billion in tourism earnings. This represents 12% of Thailand’s GDP (ASEAN Today, 2018). Data from the Asia-Pacific region also shows Asian carriers even did better, which posted annual demand growth of 9.4% over 2016. This was driven by robust regional economic expansion, and an increase in route options for travelers (IATA, 2017). Asia-Pacific led all the regions in annual growth rate, with capacity rising 7.9%, and load factors climbing to 79.6%. Contributing factors to these stellar numbers has been the rising per-capita income ","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127178406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Language barriers of the sales force in personal selling","authors":"Venkata Sai Srinivasa Rao Muramalla","doi":"10.24052/JBRMR/V13IS03/ART-13","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-13","url":null,"abstract":"This paper discussed the language barriers of the sales force in personal selling. For the purpose, ten types of language barriers are tested with a sample of 180 salespeople who are chosen by convenience sampling method in two southern States of India namely Andhra Pradesh and Telangana where majority people speak in the Telugu language. By snowball sampling method, conversational interviews are conducted with the sampled sales force and investigated the specific language barrier that was highly troubled them during their conversations with the customers. From the total responses, ranks are given to each barrier. Study results revealed that in AP and Telangana more salespeople experienced the barriers of literacy, jargon, dialects, unclear sound, and accent. Few troubled by-word choice, pidgins, semantic gaps, slang, and linguistic ability. In urban markets, more salespeople averted by word choice and literacy, in rural areas more was hostile to semantic gaps and Jargon. The female sales force was more concerned with literacy, slang, and accent. More male sales representatives are apprehensive about dialects, unclear sound, and jargon. A similar study recommended by extending to other southern States in India such as Tamil Nadu, Odisha, Karnataka, and Maharashtra, to find out the barriers of Indian regional languages in direct selling at rural and urban markets.","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121580123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry","authors":"Meitiana Meitiana, M. Setiawan, F. Rohman, D. Irawanto","doi":"10.24052/JBRMR/V13IS03/ART-22","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-22","url":null,"abstract":"This study aims to identify the factors that influence decision making on souvenirs by using the Theory of Planned Behavior. The approach used in the research method is quantitative approach, and the sample determination used convenience sampling type employing 150 souvenir buyers as research samples in Palangka Raya, Indonesia. The relationship between the variables proposed in the study is tested empirically using Partial Least Square (PLS). This research reflects the consumer's picture of the attitude, intentions, and buying behavior of souvenirs. The results showed that the attitude toward authenticity and attitude toward aesthetics, except attitude toward care and carriage, had a significant effect on the purchasing intention which then will be realized in a real buying behavior. The stronger the intention of someone to buy souvenirs, the greater the souvenir buying behavior will be shown. The results of this study are expected to provide valuable insights for marketers and the tourism industry in formulating and implementing strategies to encourage consumers to purchase souvenirs. Corresponding author: Meitiana Margono Setiawan Email addresses for the corresponding author: metiana.unibraw@gmail.com First submission received: 12th May 2018 Revised submission received: 31st August 2018 Accepted: 15th October 2018 Introduction The handicraft industry becomes one of the significant sources of income for a country because it is widely consumed both locally and internationally. Indonesia has a handicraft industry whose contribution to the country's economy is significant. The handicraft industry is the creative industry subsector that has the greatest contribution to export value, as well as the second largest for household consumption value. In terms of exports, demand for Indonesian handicraft products abroad continues to increase at the average of 11.85 percent per year. The export value contributed 18.26 percent to the export of the creative economy sector, and 1.04 percent of the total exports of Indonesia (Qlapa, 2015; Budiharseno, 2017). In some developing countries, the handicraft sector is being developed to meet the tourism market. This strategy not only aims to increase economic income for local people but also to preserve and revive traditional culture (Cohen, 1993). Handicrafts become souvenir items are very unique and interesting in Indonesia, especially the city of Palangkaraya. Cultural products made from rattan, textiles, sap nyatu and natural stone jewelry made by local craftsmen can be used as interesting products. Souvenir products can represent and convey the economic, social, and cultural values of the local culture and can lead to the development of products that can satisfy the tourists' desire to make souvenirs as a memento (Klamer, 2003; Wilkins, 2011). Besides, craft products as souvenirs can have a competitive advantage (Pugh and Wood, 2004). Empirical results indicate that attitudes toward other cultures can help to p","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121225006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}